The most important media battle, is the battle for your mind…

Break yourself free of “battered voter syndrome”….

Since the DNC convention ended at the end of July candidate Hillary Clinton and Tim Kaine were only together once, on Labor Day September 5th in Ohio.   Today they are together for the second time for two appearances in Pennsylvania, Pittsburgh and Philadelphia.

The objectives of the current Clinton campaign are transparently obvious; focusing specifically on black support and GOTV (get out the vote) efforts.   Today in Pennsylvania and tomorrow in North Carolina (Raleigh and Charlotte), it is obvious the campaign is relying heavily on minority voter turnout.
This is when it’s critical to remind yourself of the lack of black voter support from the Kansas City convention (see here), and from the church in Charlotte (see here).
Venue choice = visible support optics and reality. The Clinton/Kaine Pittsburgh rally is in a High School, Taylor Allderdice High School. A High School !
What is not discussed within the media is how much defense the Clinton/Kaine ticket is playing.   Currently, Florida (29), Ohio (18), and Pennsylvania (20) are the direct route to a Donald Trump victory.

(Link to Map Discussion and Analysis)

Trump needs 64 electoral votes more than Romney achieved in 2012. FL, OH and PA total 67.
FL, OH and PA represent the most direct route for a Trump victory. There are multiple alternate routes but the three state approach is the most direct.

Florida + Ohio + Pennsylvania = 67
Florida + Ohio + Michigan + 1/2 Maine = 65
Florida + Pennsylvania + Michigan = 65

Team Clinton, playing defense, are in a tougher spot than Team Trump, playing offense. The reason it’s more challenging for Clinton is because she really can’t put Trump on defense. Hence the need for Team Clinton to use multiple surrogates, dozens actually, in an effort to fortify positioning. Check out their role-playing strategy HERE
Clinton is also positioned to lose Iowa (6) and Nevada (6). [Iowa + Nevada + 1/2 Maine equal 14]
In 2012 President Obama only beat Mitt Romney in Florida by 74,000 votes with a 600,000 registered party voter advantage. In 2016 that voter advantage is less than 300,000. (link) Current data from the key Dem counties of Miami-Dade and Broward show a 40% drop in Dem voter activity (absentee ballots etc.).
All reasonable reviews position Donald Trump as the most likely victor in Florida, and the enthusiasm gap is real and massive. President Obama is scheduled to return to Florida (Orlando) on behalf of Hillary Clinton October 26th. He’s in Nevada tomorrow (23rd).
Despite the number of surrogates the Clinton team cannot simultaneously focus on their defense within: FL, OH, PA, NV, and try to put Trump on defense in another state.
Despite the overwhelming surrogate advantage, Trump and Pence’s rapid fire in/out insurgent approach keeps all of Team Clinton focused on defense.
It is critical to see how your role plays into this insurgent strategy. Trump and Pence are able to do this quick move approach because of the sheer scope of the movement behind them, and their ability to operate outside the media. Their social media engagement and communication network is awesome.
Less than a day after announcing a visit, a Trump/Pence venue is full. This keeps almost all of the Clinton team chasing them without much time to organize their shields and defenses.

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CTH predicts the results of the election will be clear and overwhelming early on November 8th. As soon as media have to admit the Trump victory in Florida, Pennsylvania and Ohio, it’s over.
From there it simply becomes estimating a landslide.
It won’t be close folks, it won’t even be close.
However, we all need to vote like we’re just a few behind. Remember, COLD ANGER.