As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Bud Light’s sister brands under the Anheuser-Busch umbrella also experienced lagging sales in the seven-day period which ended June 17, according to the data.
Sales of Budweiser dropped 12.3% while another Anheuser-Busch brand, Michelob Ultra, fell by 4%. (read more)
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand.
This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders. This level of ongoing public relations failure is something for the record books.
I think one of the biggest factors of this – is that “normies” who had no clue about the politics behind this (and parents who just think it’s wrong to advertise beer to kids)- just don’t wanna be pinned as drinking tranny juice. So EVERYONE just stopped buying.
I see a lot of guys buying Bud Lite. They seem to be folks who pay no attention and are uninformed as to what is going on. There is life going on out there and I’m surprised their sales have dropped that far. I ran into a good ol boy at the Dollar store buying Bud Lite. I gave him a wrath of crap that he was buying Tranny beer. Said he knew it but they were out of his Miller Lite. Told him I was going to spread it all over the county. He just laughed. He knew all what was going on.
me too i pointed to a guys bud light and said it out loud about 5 times waiting in line for a real cashier if they want me to scan then pay me
Correct.There is is mo comeback.The stymie has stuck forever
Well I can tell you that my mechanic husband says that no one, and I mean NO ONE, on the oil drilling rigs he goes to for work is drinking budlight. Of course, we have about 50% hispanic population (some rigs are 100%) and those men are mucho macho. They were cracking jokes about it. It’s just one community but I thought I’d add it.
Was in Walmart a couple of days ago. Bud, Busch and Mich Ultra had a 50% rebate sign on them from AB. Someone pointed out that then they would have purchaser info to offer them deals and who knows what else.
It’s the corporate onboarding to the fascist regime. That’s all. The writing is on the wall, you’re either a fascist corp or you’re going out of business.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,”
Perhaps Anheuser should have thought of those ‘frontline workers’ before this marketing situation, rather than expecting us now to forget the advertising because ‘frontline workers’ are suffering.
Surely the other brands will be hiring soon?
Awwwww….
Those workers can join us on the economic warfare front, or continue to suckle at the tit of Communism and support its scourge. Their choice. History records what patriots did to loyalists during the Revolution. Good lessons.
I was driving a rural interstate yesterday, and spotted a roadside billboard about how Bud Light loves farmers. The tranny thing is done apparently.
Driving the two lane State highways in southern Oklahoma and north Texas I noticed that even the passed out armadillos on the side of the road aren’t drinking Bud Light,….just Lone Star. 🧴🧴🤣🤣🤣
at this point i order a bud light on the golf course to get some laughs and demonstrate my supreme self confidence in my manliness.
bud light is now a comedic prop.
Well, based on her own words…she failed miserably in her job! She caused them to decline…more than they were…if they were. Her words that they were declining already. But, she maximized that declined and doubled down on it! Ever notice that these elite women who are sooooooo inclusive and push the woke, socialist agenda all look alike! Remember the horse face that ran New Zealand? They all have this long drawn out face with horse teeth….Im sorry horses…I love you, but these so called elites that are trans….forming into horses has got to go! Haha!
Oh…and let’s keep this boycott going. Because, even though BUD is out there saying they are sorry, and they have gotten rid of her…they are still pushing PRIDE CRAP behind the scenes. They think we are stupid. We will not be done, till they are done!!! Ditto for Target and the same for the traitorous FOX NEWS!
I meet with a group of guys on Mondays after work at a buddy’s shop. We drink beer for an hour or two and chat. Pretty diverse group in terms of age range and levels of political interest. The oldest member was pretty much a Bud Light only guy for most of his 70 something years. He won’t touch the stuff anymore. Nor will anyone else there.
This is what the Russians and Vladimir Putin are fighting against. They are not part of the New World Order and this sick new ideology adopted in the West, especially the United States. Putin has mentioned that his country is not going to adopt this ideology under any circumstances. The Deep State in Washington intended to defeat Russia, divide up the nation and rape it for all its natural resources, using Ukraine for this purpose. Blackrock was licking their chops. Unfortunately for them, Russia has proven to be much more powerful that they realized. Things are backfiring big time. The media is, as usual lying. The war in Ukraine is lost. Period!
Most Americans don’t realize that Russia is an Orthodox Christian nation. They are too busy being fed their daily dose of propaganda on cable television like babies being fed Pablum. A very very dangerous situation is developing. This is not going to end well. And sadly my country is on the wrong side of history.
Yep, those of us who are Communist-hating Russians understand the nuances. I stand with the people the Soviet murdered. They’re inside our gate now. Lives are at stake.
The communist party in Russia is a small minority party. Putin himself has said they will never go back to a communist system. The Soviet union was dismantled in 1991. Russia today is a thriving society. This unjustified hatred of everything Russian is pure BS! Using that logic we should take down Germany also. They, after all, are Nazis and we must crush them too. Thinking that the United States is pure white on these issues is incredibly naive at a minimum. How many more wars sponsored by the US, are we going to have to endure? In the last 30 years there have been dozens. Millions have died and we ALWAYS leave with our former allies holding the bag. The US maintains 800 military bases in various countries around the world! This is ridiculous! Many have nuclear weapons capabilities. More insanity. This can only end one of two ways and one of those ways will spell complete disaster. Americans need to wake the eff up!
# Tranheuser-Busch
CEO refuses to say if it was a mistake working with Dylan Mulvaney and says the company will continue to support LGBTQ organizations.
They also just sponsored a gay pride parade this past weekend, further proving that they have zero remorse.
Seems like they really don’t want anyone buying their beer?
I never drank Bud Light, so I have no reference point. Why was it the #1 light beer? Is it better tasting than the others? If so, people will start drinking it again soon. If not, and it only became the top beer because of the Clydesdales, then this brilliant young woman has just not so brilliantly killed the brand.
I don’t drink and have never drank Bud Light so I can’t speak from personal knowledge, but I always got the impression that Bud Light was generally considered to be the default beer of choice for many because it was readily available everywhere in the U.S. and was of average price and quality.
Bud Light also benefited from the fact that its pre-woke advertising was generally well done.
Anheuser-Busch InBev typically reserves the Clydesdales for the flagship Budweiser brand, but Bud Light benefited from the Clydesdale advertising too by association.
Bud Light benefited from having such a large presence for such a long time.
Now that AB-InBev has gone woke, the previously established brand goodwill has evaporated and they are nothing more than a mediocre woke brand that is easily replaced with equal or better not woke counterparts.
There is no reason for any anti-woke person to ever again buy any AB-InBev products.
Voting with your dollars by boycotting woke institutions is the only way to defeat wokism.
The AB- InBev boycott is the most successful boycott of wokery yet and deserves to be commended for it’s success.
So it’s it tranheuser busch OR tranSheuser busch. ?
I’m glad that the Bud Light and general Anheuser-Busch InBev boycott is working as it has sent a strong message that normal, grassroots people hate the establishment’s militant push of the gay and tranny agenda and can powerfully fight back by voting with their dollars.
I refuse to conform to woke language norms by using the acronym LGBTQIA+. I use the terms homosexual, gay, tranny, and occasionally even sodomite.
I abhor the establishment’s push to normalize and militantly push trannyism and homosexuality into every facet of life as well as their push for woke diversity, equity, and inclusion (DEI) policies in general.
I hate that every mainstream news article, including those from the supposedly conservative Fox and other Murdoch owned media outlets, refers to the Bud Light tranny with female pronouns.
That is absurd as one doesn’t magically change their sex by trying to make themselves look like the opposite sex or by identifying as the opposite sex. You remain the sex you were born as for the duration of your life whether you like it or not.
It’s bizarre that the Bud Light can celebrating the tranny includes the phrase “Cheers to 365 days of being a girl,” as if one can magically turn themselves into the opposite sex.
It’s disgusting that employers, schools, and other establishment institutions expect and demand that their employees and students comply with the pronouns of choice of trannies. I will not comply with another person’s delusions about their sexual identity.
The Bud Light tranny is an obnoxious male who is mockingly imitating females. He should only be referred to as a male with male pronouns.
Voting with your dollars and your feet by not patronizing, affiliating with, or otherwise supporting woke institutions is important. Voting with your dollars is the most effective way to make your voice heard and to effect change.
Some oddly argue that voting with your dollars is somehow bad or not in line with conservative values which is bizarre. Supporting bad behavior with your money is what is truly bad. No one is obligated to spend money with institutions that engage in bad behavior or do not reflect one’s values.
Woke institutions falsely claim that they are somehow being attacked or victimized by people boycotting them which is wrong as no one is obligated to spend money at or to otherwise support any institution.
Part of the reason so many institutions have gone woke is that they think that the money will keep flowing in no matter what they do.
DEI is currently the dominant ideology operating within most establishment institutions including companies, schools, governments, religious institutions, and others.
Since many people naturally side with power, they feel the need to align themselves with the DEI people who hold power, even if they don’t personally agree with DEI. This is especially true when money is at stake for not playing along with the DEI garbage.
This is wrong. People need the courage to stand up for what is right and against what is wrong even if the side representing wrong is the side in power and controls the money.
The people who actually care about DEI scores are a tiny minority that shouldn’t be catered to. I’m personally seeking companies that have bad DEI scores due to them standing up to wokery.
The Bud Light tranny episode highlights that institutions oddly care more about offending woke people and organizations than offending large numbers of their core customer base.
I went to the St. Louis Cardinals home game in Busch Stadium on June 13. This was my first time at a Cardinals game since the Anheuser-Busch InBev boycott started and I wanted to see the impact of the Boycott at Busch Stadium.
The Cardinals’ close ties to AB-InBev is evidenced by the fact that the stadium is named after the Busch family and that Anheuser-Busch used to own the Cardinals and the two previous Busch Stadiums, but not the current Busch Stadium which was built after their ownership.
The Budweiser clydesdales are traditionally paraded around the field perimeter at the home opener game and during World Series games.
Busch Stadium is close to AB-InBev’s St. Louis brewery where Anheuser-Busch was headquartered before they sold out to InBev.
Anheuser-Busch was once generally viewed as a good employer and was a generous corporate donor to civic causes in St. Louis. After merging with InBev, they are viewed as a bad employer and give much less to civic causes in the St. Louis area.
At the game, there were noticeably fewer people drinking Bud Light and other AB-InBev products than usual.
Busch Stadium always plays an organ version of the Budweiser jingle at some point during each game accompanied by video of the Budweiser clydesdales on the scoreboard.
It’s customary for a large percentage of the crowd to clap along to the jingle.
At this game, the Budweiser jingle was played as late in the game as possible. It was played between the 8th and 9th innings when many people had already left due to it being 10:00 PM on a weeknight and the Cardinals substantially losing.
It was as if they deliberately waited to play the jingle to the smallest crowd possible as to mitigate the possibility of people booing or jeering it.
Only a small handful of the remaining fans actually clapped along to the jingle. Most of the people just ignored it.
It was nice to see most of the fans in Anheuser-Busch’s former hometown watching the team that they used to own ignore the Budweiser jingle.
The AB InBev boycott must continue indefinitely to send a strong message against corporate wokism.
I will never play along with the delusion that people can change their sex. You remain the sex you were born as whether you like that or not.
Yes, wokeism is kinda like the Covid pandemic. More bullshit sold to a naive and unsuspecting public. For example, I have been donating to the Salvation Army for many years. About a 18 months ago I received a letter from them embracing wokeism! I will never give that organization another dime. #2: St Jude’s hospital was also one of my charities. I have always felt they did great work. That all changed when I received correspondence stating that they were vaccinating all their child patients with the Fauci vaccine. I couldn’t believe that they were injecting already very sick children with a vaccine that was experimental and proven that children did not need! We, in America have developed a dysfunctional society for ourselves and blaming it all on politicians is nonsense. We are the authors of our own demise….