As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Bud Light’s sister brands under the Anheuser-Busch umbrella also experienced lagging sales in the seven-day period which ended June 17, according to the data.
Sales of Budweiser dropped 12.3% while another Anheuser-Busch brand, Michelob Ultra, fell by 4%. (read more)
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand.
This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders. This level of ongoing public relations failure is something for the record books.
Go on with your bad self, Anheuser-Busch. As you run your company down into the ground, hold that trophy high while you eat that dirt.
(I’m grouchy today, but I still mean it)
me like your grouchy side
🤣
Woke Anheuser-Busch Executive Heinerscheid is Canned After Putting Silly Trans ‘Girl’ Dylan Mulvaney on a Can – Sales Down 30% After Toxic Ad Campaign
AB and their trickery with the Camouflage can and can looking like a corncob didn’t work either.
Fascinating how they Pretend anything they like.
I wonder what Freud would have to say.
….”fascinating”…?
I mean Freud…not how they pretend…
How they pretend is just….stupid
He would probably say it’s latent psychological trauma that began in their Mothers’ wombs. Oh but wait–it might be their Fathers’ because men can get pregnant, doncha know?
I disagree… Freud was a very sick f**k who would likely be lapping up the transgender ideology – remember, he literally came up with “penis envy” -he was an early ‘believer’ and he would believe in it & facilitate the whole scam now too, IMO.
Astonishingly, I believe you have in fact touched on a relevant factor – hormone mimickers ingested or cutaneously absorbed (through skin) by pregnant mothers actually cross the placenta & effect a developing Human’s glandular system development throughout gestation, infancy & childhood – look up “hormone disruptors” “endocrine dusruptors” – ubiquitous in our environment now; being found in cord blood; present in every category of materials; what happens at the beginning of Human life really matters because it has an indelible impact. Here’s a start…
{ EWG’s guide to endocrine disruptors | Environmental Working Group }
as for the advertisers/propagandists deranged pretendings…
{ The Doors of Perception: Why Americans Will Believe Almost Anything | The Doctor Within }
AB has gotten their dicks knocked in the dirt … intentionally! Seriously … they want to be dickless
That award is similar to those in the “entertainment” and publishing industries. Big prizes and acclaim to acts and writers liked by critics and those other very very smart and clever people. Box office and chart sales? Meh. Who cares.
Latest huge example:
The Oscar win for “Birdman”.
I’ve met exactly ONE person who actually saw the movie. On the internet.
When it was up for the Oscars, there were no theaters in Atlanta (metro population
4.5+ million that was showing it. Never saw any ads for it before it won the award.
And similar to Odroners farcical Nobel for peace.
No free thinking person, or anyone with half a brain, takes this rubbish seriously.
Support your local craft brewer. The money stays in your community, and their beers are not canned bunny pee.
Exactly!
I think it’s diluted Clydesdale piss
Some of them are insufferably woke as well.
GreyRockMan: I would say, the majority.
All products of our public
schoolindoctrination system.Staatliche Schulen.
It tastes like the bath water she(he)’s in.
Wicked Weed local brewer in Asheville NC was purchased by AB…
Karbach brewery in Houston was also purchased by AB a couple of years ago. Shame; I like their stuff but AB must be punished.
Yup, here as well. It’s sad though cause I really liked Love Street, and don’t remember the last time I had one. Oh well, there are so many craft breweries, it won’t be missed.
Thanks- another beer I won’t buy. Used to by Goose Island IPAs…no more, owned by inBev
Yes!!!
I sure am still picking up piles of Bud Lite cans at the spots where the kids go to illegally party in rural Arizona. I guess they didn’t get the memo.
dirt cheap to free with rebates
Do they work, in one of those clay pidgeon thingies?
That would be cool!
Shake, load, “pull” and would probably explode when shot.
dutchman: One would need to modify the launcher to “cradle” the can and enable a proper release, to achieve the desired trajectory. “Pull!”
add a little water for weight (or use full cans, same as water) and make a big slingshot out of surgical tubing. Invite Kid Rock!
Not in upstate NY where my youngest goes to college. Nor at URI where my middle son was in a Frat..he graduated this year but said BL was dropped like a bad sorority girl friend.
Seems to be more the same “don’t blame me for my actions, it is your fault”. We need to mock these people as being the childish fools they are.
Exactly. “Think about the drivers and workers because we sure don’t.” Classic abuser tactics. Don’t make me hit you Gladys! Sickos are pulling out all the stops.
🎯🎯🎯
According to Red State, the woman and her boss are no longer employed by AB.
Sorry, too much local craft brew.
The trannies are noisier than the majority, but silence (boycotts) can be golden.
RedState just goes on Twitter and corporate news sites and cuts and pastes. They disparage Trump and are meatball gobblers. Except I like Jennifer Oliver O’Connell and Jennifer Van Laar, who do extensive original reporting on California politics.
A marketing campaign that results in a 28.5% sales loss. Most companies would immediately do a 180. Apparently Anheuser Busch still believes they can turn this into a positive. They are of course deluding themselves, and hurting their stock holders.
Perhaps they could hire Garth Brooks for a new advertising theme.
That makes too much sense.
LGBTxyz… has the company in its grip. Anyone see the number of news reports of Gay Pride events in which Bud Light is displayed prominently as a sponsor? If they walk away from the LGBTxyz… market then sales tank deeper.
“ If they walk away from the LGBTqxyz… market then the sales tank deeper.”
Yes. When Budweiser tried to reverse course the gay bars quit selling it too.
Gays don’t spend their money on beer. They spend it on amalnitrate so their sphincters relax,along with buttplugs,lubes and ecstasy,…..lots and lots of buttplugs.🤮🤮🤣🤣
“Most companies would immediately do a 180.”
They tried .
I haven’t seen such a mindless marketing decision since “new Coke”.
You mean how Coca faked us out so they could change the sweetener in the original recipe to
high fructose corn syrup. Big corporate shysters. Pretty sure I learned that on this site.
God bless you.
way worse than that but new Coke was inspirational, no doubt
Black Rock will just shuffle portfolios and inject cash.
ohhhhhh … they’re “deluding” themselves. Hahahaha ha ha … I thought you said they were “diddling” themselves. Well … TBF … probably both.
Agree 100% with this boycott after watching video from the (false)pride demonstration in nyc.
What bothers me is my boycott has no effect because I never drank buttwiper beer anyway.
The funniest part of this whole fiasco is that Garth Brooks has a degree in……….. advertising!
must have minored in horse’s-assedness
citing that ‘Chris Gaines’ period of his career, I rest my case
Kevin Costner U.
I’m embarrassed he’s from Oklahoma not mention disgusted………Eat a bag of D@#%S fatboy.
Why the long face, Alissa? Is she related to Jon F’n Cary?
a horse walks into a bar, the bartender asks “………
.
She reminds me of Chelsea Clinton. Same talentless pampered unappealing type.
.
Yes, more than you know!
she’s the scapegoat……… she knew the higher ups were just fine with this…………..
take your horse face and woke activism and sit on ’em, honey !
Future strategic hire for Elon’s twitter?
More like Garland’s DOJ
F them. they made their bed, they can lie in it
Not a “she”.
“That’s a man, baby!”
— A. Powers
Has anyone researched whether the CEO, CFO and CIO sold major shares of stock just prior to this? Or maybe they’ve been shorting their own stocks. It’s either that, or they’ve made so much $$ they don’t care about the money.
I would hope that this would awaken beer drinkers to real beer. There are now numerous small breweries producing excellent beers, some rival the classic British pub brew.
Real Budweiser is from the Czech Republic and is like night and day different.
https://en.wikipedia.org/wiki/Budweiser_Budvar_Brewery
Anhauser Busch sued the real Czech Budweiser for name infringement thirty years ago. Also, AB had a marketing plan years ago which put small local breweries out of business by selling Budweiser for 89 cents a six pack. It worked.
Anybody else remember when Cincinnati was a regional brewing giant>
Schoenling, Wiedeman, Burger, Hudepohl…..
7th inning stretch at Cincinnati Reds games was “Happy Hudey Time”.
Wonder if their disappearance was due to what California Joe wrote about above.?
Went to an Astros baseball game a couple Saturdays ago, I did not see one Bud beer being drunk. There was one Budweiser “advertisement” sign on the stands but it is an old one. Attendance was 40,000+.
When the National Anthem started the park was dead quiet and everyone around us stood, took hats off, hands on their heart. When they honored the military in attendance it resulted in the loudest cheering and clapping of the entire game.
Kinda restored a little hope.
Good to hear!
Video of Kid Rock criticizing transgender people:
The narrator thought everyone was going to agree with his bashing of kid rock .
Video comment section gives me hope for humanity.
Everybody agreed with Kid Rock In the comment section.
Anheuser-Busch InBev CEO Michel Doukeris (Clowns In America), this rates right there with the latest (Clowns In America) move in Eastern Europe.
This is Bud Light’s new normal. The 25 or 30% that have given up Bud light are not coming back. Why would they? So whatever market share they currently have they better get used to it because it’s not going up anytime soon if ever.
I still enjoy a good Bud Light.
That and wearing pink butt floss.
LOL, C’mon man!
If you’re not twerking your junk in front of children, you’re doing it wrong.
Doubt me? Ask Admiral Rainbow!
🤣
It’s like the NYT and/or WAPO winning the Pulitzer Prize for their in depth coverage of President Trump’s supposed collusion with the Russians. They promoted lies that were in plain sight. But they published the narrative that the elites who grant such awards wanted.
It’s been so disturbing to witness all these so called “institutions” drop their mask or crumble or whatever the hell’s been going on.
The boycott proves not everybody is crazy.
“Dylan Mulvany offends women, and grosses men out.
Bud Light wanted someone who appealed to men and women,
so they got someone that is neither, and insults both.”
In terms of changing consumers’ buying habits, you can’t deny that the company’s marketing has been wildly successful, so they deserve the award.
I care more about the cattle herd count being at its lowest number since 1962. fluck queerwiser
Yea, should be barrels of fun since there’s 2wice as many people as there were back then.
Fox news denying that its subscription streaming service “Fox Nation” is hemhoraging viewers, hence subscriptions and $, and so staff.
They are pissing on uz, and telling us its raining, insisting they are actually GAINING subscribers since getting rid of TC.
MAYBE, if liberals that are just starting the red-pill process, hence still under the illusion that Fox is “MAGA media” and so STARTING on their search for truth, maybe Foxs version is just barely plausible.
This is the funny monolog from Gutfeld.
Absolutely hilarious.
Alyssa saw her heinie!
Last weekend, Bud Light’s woke imbeciles managed to upset even some woke liberal Canadians in Toronto in addition to most Conservative supporters. Besides the usual Pride constituents a group of naked repulsive old exhibitionists took part in the “Parade” that was watched by children of woke adults or Pride sycophants.
These wrinkled old exhibitionists fully exposed themselves along the entire route in a way they never dreamed would be “legally” possible. The so called Pride movement and their nitwit sponsors are encouraging every possible pervert in society to blend in with their “pride promotions” which already include various creeps that pander directly to children and worse. This is how societies crumble from within.
I copied this Fox News tweet off Google only because it was the best available link to the story online. Note-The CRTC in Canada is deciding whether it should ban Fox News in Canada based on a complaint about Tucker Carlson’s descriptions of some of the depravities like Drag Shows for young kids. Tucker’s firing has not stopped the “investigation.” Regulator OfCom’s rulings in the UK led to Mark Steyn exiting GB News in a similar way.
I copied my Fox News videos off Google only because it was the best available link to the story onlines, too.
I can’t boycott Fox News because I don’t pay for Fox News.
Most fox videos never mention Trump or who he is running against.
I like videos that give everybody a reason to walk away from the Democrat Party.
There’s going to be a 100 million Mega voters in the general election.
I hope your prediction is accurate leik.
It’s a good start, but that number should be -79%. Keep at it, patriots. Crush them.
“It is not a good look when the head of Budweiser says
“We need to ATTRACT YOUNGER DRINKERS”
with children’s drawings on the wall behind her.”
.
Hahahaha!
They don’t understand that this is not a “boycott”. A boycott generally requires deliberately (sometimes with a sacrifice) eschewing some product or entity until some kind of demanded change is met.
All they had was a brand image. They’ve trashed it. People just don’t want their product any more.
.
Yep. Son plays college sports. After this happened we were at a post game cookout for team and parents.
One of the players came up to a group of us parents. His das was in group. His son pulls a Bud Light out of his pocket, cracks it open, and before he could get it to his mouth- his dad smacked that beer out of his hand while saying “WTF are you doing? You’re embarrassing me. Only man women drink that piss.” Another dad chimed in “Glad you did it cuz I was about to.” We all laughed. Dad said “go throw the rest out, I’ll buy you and your friends real men beer.”
Loved every second.
Awesome dads LOL
So miss ad exec wants to appeal to the young. I suspect they all prefer the fruity soda-pop seltzers.
She’s way more spectacular than Wrong-Way Corrigan.
I’m hoping for their bankruptcy.
This is not a boycott. We are done with Bud products in any way, shape, or form.
And please…. can we blur any further images of that . .. .. . thing?
Yes, and extend the end to InBev products in general, there’s scores of them just in the alcohol area alone. Scorched earth. Once that becomes a comfortable taste, extend it to the Communist financial industry we read so much about here pretty much daily, Choices.
BlackRock CEO Larry Fink: ESG on Hold — Deplorables Caught On to Scheme!
BlackRock CEO Larry Fink said Sunday he no longer uses the term “ESG” when talking of investing, lamenting it has become politicized.
Kind of like how “Build Back Better” became “the Green New Deal” which then became “Saving Ukraine?”
In three months everyone will be talking about “Futurevesting”or whatever the term-of-week they’ve decided to rebrand communism as.
DeSantis pulled the $2 billion Florida Pension Fund from Blackrock and destroyed Larry Fink and ESG!
I cannot believe the absolute stupidity on display here.
Shouldn’t companies be in the business of making money and listening to their customers?
Shouldn’t ad campaigns be designed to increase sales?
Shouldn’t CEO’s who preside over a 28% decline in sales be kicked to the curb?
Shouldn’t shareholders hold every freaking person who okayed this awful campaign to account?
What a bizarre world we now live in.
God works in mysterious ways… I believe the entire thing was Divinely orchestrated.
Don’t we pray for the satanic usurpers to be caught in their own snares? That’s what we’re seeing.
Heinerscheid
It’s not just hold my beer, its hold my loaf.
Heiners bread owned by AB earthgrains.
Heiner loosely translated is “male” and scheid loosely translated is “vagina”.
AB is left holding all this junk.
Maybe a cartoon camel will be an endearing mascot. He could be a transgender camel with his hump removed.
Does anybody know what day it is????
Mike Mike Mike Mike…
Hump DAYYYY!
So very many other refreshing beer choices out there. No need to drink any of the InBev drinks.
Every single product of AB should be completely banned by all and some stores are still trying to give a case away for $3.49.
People need to use the most powerful thing they have that sits in their pocket.
If you don’t absolutely need it do not buy it.
and IF you absolutely need it… shop 2nd hand first; unless it’s food, then go to a local producer to buy direct.
Anheuser-Busch must have read the GOP’s book on “How to Tank a Brand in 30 Seconds”.
AB to GOP: “Here hold my beer.”
Yeah but what about stockholder lawsuits? Will they point to the “advertising award” they won and their heightened ESG score as a defense?
Reality coming their way in 3,2,1….
I just about choked on the part where the delivery truck drivers and the servers are neighbors of AB. Only if they live in Europe, maybe. You can’t spin beer as a sister product at your wine and cheese parties, AB. Somebody rescue the plow horses from this asinine humiliation. 🙂 I can’t believe these tea sips couldn’t figure out who drinks their beer.
Would love to see announcements of brewery closings to consolidate
This dude in womanface, which is a mockery of women is no different than Trudeau in blackface.
Im going to start buying their stock. People will forget, just like they did with the kneelers in professional sports.
Oh, a whiny guilt trip! That’ll work!
For me, it’s not just Bud Light. I’ve boycotted the whole damn company. Have they released overall sales figures?
FIRED!
“Gone, Gone” Girl: Anheuser Busch Fires Pro-Trans Marketing Execs Who Destroyed Brand
https://www.zerohedge.com/political/gone-gone-anheuser-busch-fires-pro-trans-marketing-execs-who-destroyed-brand
According to the Daily Caller, Group VP for Marketing Daniel Blake, and Bud Light Marketing VP Alissa Heinerscheid are “gone, gone” after initially being placed on leave, per an anonymous source.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” said the source in a text message to the Caller. “The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her.” (Or maybe a field day?)
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so thats a fault,” the source continued.
https://dailycaller.com/2023/06/27/anheuser-busch-marketing-execs-bud-light-not-employed/?pnespid=pKQ_Gn1VPvwWwajfuTGuA4zcrRuuVYVxcPrhkOlmsAVmsIk.6TwcrYabUCu_pqbRlfxwAnK5IA
This bud is for you if your dna doesn’t match your woke identity.
“The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders.”
A bad omen this year is when the bud wagon along with the horses took a dive, remember?
Drink up.😳😂👀
Wolverines don’t let up,…. AB InBev is still sponsoring Pride and Drag Shows with kids, here in the USA and in other countries as well. Let’s bury these scumbags!
I agree, 28% down is great but I hope it can go even lower–70 to 80 % lost sales.