Put this in the tracking file for ratios and such. Axios is reporting that CNN+ is likely to collapse as Warner Bros has suspended all external marketing and product development and fired the Chief Financial Officer. The network has spent $300 million, and only generated 150,000 subscribers. A major fail by any measure.
(Via Axios) Warner Bros. Discovery has suspended all external marketing spend for CNN+ and has laid off CNN’s longtime chief financial officer as it weighs what to do with the subscription streaming service moving forward, five sources tell Axios.
• Why it matters: Inside CNN, executives think the launch has been successful. Discovery executives disagree.
• CNN+ has roughly 150,000 subscribers so far.
• Warner Bros. Discovery wants to eventually build one giant service around HBO Max.
• New leadership has replaced CNN CFO Brad Ferrer with Neil Chugani, Discovery’s current CFO for streaming and international, as part of a broader finance team restructuring.
• Other high-level positions at WarnerMedia across different business functions are likely to be eliminated to cut costs and streamline leadership in coming weeks.
What to watch: Sources say a plan is being considered to replace Chris Cuomo’s 9:00pm EST primetime slot with a live newscast, instead of personality-driven perspective programming. (read more)
CNN+ has roughly 150,000 subscribers so far.
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Wonder how many of these are “straw buys” of companies and advertisers rather than actual individual viewers?
I bet a lot…..
How many airports are there?
300 million dollars and only 150K subscribers =KARMA
I had new internet and cable installed. I couldn’t understand why every time I turned on the TV the channel would be on CNN and not on the last channel it was tuned to before turning it off. I figured out that he made CNN the number one favorite channel, so it automatically tunes to that channel. Removed it immediately. He must have been a lefty.
I wonder how many of those “150000 subscribers” are complementary? You know, like those trade magazines that just get sent to you for free and you can never get off their list and they use you as a “subscriber” to justify their advertising rate card.
I don’t know if this is related, but I bought a new iPhone from Cricket and switched to their service. I had to pay $60 bucks for the first month of service, but they gave me complimentary HBO max for 60 days(I think 6o days?)
Complimentary?
150K subscribers? Only if they gave 100K of them away and gave a 30 day trial for 50K others…..
Chris Swamp Wallace hardest hit. Sorry, but that brings me joy to think about.
Chris jumped ship only to find he landed on a different sinking ship.
Chris was pushed off the plank, CNN was waiting with a life raft. If only Chris had realized his career was better of dead.
Another example of cnn’s inabilaty to exist without mandatory payments from cable/sat providers subscription fees.
If we were able to only pay for the individual channels we want, cnn and allot of other channels would disappear.
CИИ and allot of other channels would NOT disappear.
They’re
subsidizedfunded by the govern-mint. (taxpayers)(Probably under the unaccountable, unauditable black ops budget.)
Fake News CNN would have us believe there are actually 150,000 people who subscribe to this lying, dying cabal?
Nah not buying it.
Heck, I’ll join it for $200K. Do I have to talk? Is there a minimum posting requirement? Will it take away from my time on Gab?
“personality-driven perspective programming”
The more words (or letters) it takes to describe something, the higher the pile of BS.
Hahahahaha, and LOL. What a fabulous story to read over my morning cup of coffee. Go woke go broke, you too Chrissy.
Nobody is watching their free content. What made them think people would pay for that tripe?
“The network has spent $300 million, and only generated 150,000 subscribers.”
Probably all Disney employees.
CNN paid $2,000 per subscriber. They’re trying to compete with Twitter.
At least we’ve ID’d the most ignorant 150k Xiden voters. Now to get to those 80 million votes for him.
Impossible, right?
I’m starting to think that CNN is nothing more than a money laundering outfit. Hollywood in general is looking more and more like a money laundering racket. They certainly don’t seem to want to make money outside of China.