We have outlined the GOPe road map here, which includes the splitter strategy.  Super-PACs are critical to the success of the GOPe plans – explained HERE. Now today:

WASHINGTON DC –  It’s now or never for New Jersey Gov. Chris Christie. That appears to be the view of his wealthy super-PAC backers, who are spending fast and hard to keep Christie in contention for the Republican presidential nomination.
The pro-Christie super-PAC, America Leads, has already spent at least $2.1 million in a bid to gin up enthusiasm for the governor, who is lagging in the early polls of Republican primary voters.
Christie’s big-money donors are not alone. The trend of early and heavy super-PAC spending applies to other GOP candidates whose supporters are trying to get them on the debate stage and stop them from being weeded out of the race early.
Donors supporting Ohio Gov. John Kasich and the lower-polling Rick Perry and Bobby Jindal, are watching their super-PACs spend more aggressively than groups supporting more established candidates like former Florida Gov. Jeb Bush and Wisconsin Gov. Scott Walker.
Disclosure reports of independent expenditures filed with the Federal Election Commission (FEC) show that more super-PAC money has been spent on Christie in the earliest stage of the Republican primary race than on any other candidate.
Christie’s major backers include Connecticut hedge fund manager Steve Cohen, who, with his wife, Alexandra, gave $2 million; Home Depot co-founder Ken Langone, who gave $250,000; and wrestling executive Linda McMahon, who gave the same amount.
Most of the early Christie PAC spending went to cable TV advertising bookings made between July 21 and 31, much of it on Fox News, host of the first GOP debate on Aug. 6. Christie narrowly squeezed into the top 10 in national polls to make it onto the main stage.

The FEC figures only account for expenditures that have become public and do not take into consideration significant ad buys that have not yet been reported by super-PACs.
[…]  While not yet official, supporters of Kasich are believed to have spent more than $3 million in advertising in New Hampshire, where his campaign is concentrating its efforts, according to analysis by ad tracking firm SMG Delta, an NBC partner. Christie is competing with Kasich and Bush for GOP establishment voters in that early-voting state. Kasich, like Christie, just made the top 10 in the Fox debate and continues to be near the bottom of the group for the upcoming CNN debate.
The next highest reported super-PAC spender after the groups backing Christie and Kasich is the political action committee supporting Perry. The pro-Perry Opportunity and Freedom PAC has spent at least $1.6 million so far, largely on TV buys, though this early spending failed to get the former Texas governor onto the main stage for the first debate. Other early independent spending reported by the FEC includes $1.3 million for Louisiana Gov. Bobby Jindal and $111,000 for former Arkansas Gov. Mike Huckabee. (read more)