Remember the “Bathtub Principle”?   The same strategy applies to outward “messaging”.
Part of this Administration’s strategy has been continual use of cover to avoid sunlight.  In a larger sense it’s part of the liberal/progressive strategy to cover the moment when they begin to lose an argument.   But for this administration adjectives become action words.
So long as President Obama doubles, triples, and double-dog quadruples, his use of the words ‘phony scandals’ – all those who are dependent upon his success are forced to maintain the rigor of their defense.
Whether it be the Obama media complex or the outer circles of protectionism around the official office of the presidency, there is no more concrete way to reinforce their directives than to continue standing firm on a singular position.

His retention of this basic principle remains regardless of how ridiculous it appears to anyone not vested in his success.     If you are not vested you can see how ridiculous it looks.   However, if you have staked your reputation, your credibility or your alignment on President Obama, his message continuance forces you to continue the cover.
That is why *this president* continues to use words to reinforce the action of his ideological fellow travelers, and they are listening intently.
Those “phony scandal” words may seem dangerous even ridiculous to people who are not in-tune with the mindset of this presidency; because in pre-Obama terms one might look at them  “as if” the President could be embarrassed by the disconnect.
However, such embarrassment is only possible when you evaluate political risk -within messaging- from a historical pre-Obama mindset.    This is now 2014 – we must reset our cognition to recognize that ‘risk’ in Obama’s hope and change world is not subject to the same previous definitions.
The more President Obama doubles down, the less risk there is for anyone to stray off the range.   His reputation is what they are dependent upon, they will do nothing to expose it.
The Emperor is naked, but you will not find anyone within the emperor’s well fed, and well cared court to tell him.
And when his frolicking creates a position of his nakedness becoming so obvious, or if a well manicured court viewer begins to look doubtful, the emperor pauses, bends down, peers menacingly and directly into their eyes, and says:

…”it is a most glorious coat, isn’t it“?