Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump.   She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people.  She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites.  Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined.  You are what you drink.  Watch This First:

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

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If you overlay the U.S. intelligence leaks as a potential excuse for the U.S. not getting deeper into the never-ending Ukraine conflict we support, then the comments by Emmanuel Macron about the EU not wanting to get involved with U.S. interests in Taiwan make more sense.

On his flight back from Beijing, French President Macron told traveling media, Europe needs to reduce dependency on the United States.  Remarkably, this is what President Donald Trump has been saying for years as part of his overall EU and NATO policy. However, this could also be an indication of a strategic Taiwan pivot by the U.S. as shared from the Foggy Bottom diplomats who love their French connections.

(Via Politico) – Europe must reduce its dependency on the United States and avoid getting dragged into a confrontation between China and the U.S. over Taiwan, French President Emmanuel Macron said in an interview on his plane back from a three-day state visit to China.

Speaking with POLITICO and two French journalists after spending around six hours with Chinese President Xi Jinping during his trip, Macron emphasized his pet theory of “strategic autonomy” for Europe, presumably led by France, to become a “third superpower.”

He said “the great risk” Europe faces is that it “gets caught up in crises that are not ours, which prevents it from building its strategic autonomy,” while flying from Beijing to Guangzhou, in southern China, aboard COTAM Unité, France’s Air Force One.

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Today is the day we celebrate glory; the biggest glory; the most holy glory.

The rising of light in victory over darkness and death.

The all-encompassing message of life eternal through faith and love.

….He is risen.

We are blessed.

Rejoice and accept it….  It’s all yours.

It was all for us!

Happy Easter everyone!

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The classification statement of NOFORN (meaning “no foreign nationals “) is applied to any information that may not be released to any non-U.S. citizen.

The classified documents, as released in the recent NYT/White House/Pentagon storyline, carried the NOFORN designation.  That means the source documents describing U.S. geopolitical and intelligence strategies were contained inside U.S. compartmented intelligence silos, prior to their surfacing in the social media platforms as discussed. Keep this in mind.  WATCH:

First, the story surfaces from the New York Times.  What does that tell us?  It tells us the stakeholders in a background narrative surrounding the issue as constructed are domestic intelligence interests.  If there was a State Dept stakeholder interest, the story would have been presented by CNN.  If there was a U.S. foreign intelligence operation stakeholder interest, the story would have surfaced in the Washington Post.

The story surfaces in the New York Times indicating a U.S. domestic intelligence interest, and the story is sourced directly to the White House via “senior Biden administration officials.”  What does that mean?  It means the narrative that flows from the story has a direction to shape opinion from the perspective of U.S. government domestic public relations.  It means the narrative is intended to sway a domestic audience with a motive toward something else.

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In an effort to keep the Daily Open Thread a little more open topic we are going to start a new daily thread for “Presidential Politics”. Please use this thread to post anything relating to the JoeBama Administration and Presidency.

“This is no small thing, to restore a republic after it has fallen into corruption. I have studied history for years and I cannot recall it ever happening. It may be that our task is impossible. Yet, if we do not try then how will we know it can’t be done? And if we do not try, it most certainly won’t be done. The Founders’ Republic, and the larger war for western civilization, will be lost.”

“But I tell you this: We will not go gently into that bloody collectivist good night. Indeed, we will make with our defiance such a sound as ALL history from that day forward will be forced to note, even if they despise us in the writing of it.”

~ Mike Vanderboegh

This thread will refresh daily and appear above the Open Discussion Thread.

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Our Father, who art in heaven, hallowed be thy Name. Thy kingdom come. THY WILL BE DONE, on earth as it is in heaven. Give us this day our daily bread. And forgive us our trespasses, as we forgive those who trespass against us. And lead us not into temptation, but DELIVER US FROM EVIL.

For Thine is the kingdom and the power and the glory, forever and ever. Amen †

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I’m not sure what is going on at the Twitter with Elon Musk, but apparently either his team is misleading their CEO, or Musk is just shooting from the hip.

In a reply to Matt Taibbi’s report about Substack content being blocked by Twitter and Taibbi’s decision to exit the Musk platform, the Twitter CEO fired back, calling Taibbi a liar.

(Source)

Twitter’s own internal checkers put a community note, citing the claims by Taibbi were essentially correct.   Then, Substack CEO Chris Best weighed in on the issue, claiming the assertions by Elon Musk were false and the weird claim about Taibbi being an employee of Substack is completely without merit.

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As with many metropolitan areas, Austin Texas sits as an example of what happens when Marxism is allowed to spread like cancer.

In a recent trial, a Texas man named Daniel Perry was convicted of murder for shooting and killing a Black Lives Matter protester who was pointing a loaded AK-47 rifle at him.  While the local police determined Mr. Perry acted in self-defense, another rogue Soros-backed District Attorney disregarded the evidence, hid exculpatory evidence in the case, and took Mr. Perry to trial.

With manipulated and selective evidence presented to the jury, Sgt Daniel Perry was found guilty on Friday.  Today, with mounting pressure from an outraged public, Texas Governor Greg Abbott intervenes and says he will pardon Sgt Perry as quickly as possible through the Board of Pardons and Paroles.  Let’s be clear though, justice has not been served; an injustice has been halted.

(Via Fox News) – Texas Governor Greg Abbott said Saturday he intends to seek a pardon for an Army Sergeant recently convicted of murder for shooting a Black Lives Matter protester during an anti-police demonstration in 2020.

“I am working as swiftly as Texas law allows regarding the pardon of Sgt. Perry,” the Texas Republican tweeted Saturday along with a statement on how his office will go about a pardon.

Abbott said in his tweet that pardons in Texas must be recommended by the Board of Pardons and Paroles. “I have made that request and instructed the board to expedite its review,” Abbott said.

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