The need for control is a reaction to fear. Suddenly, there’s a whole lot of corporate media voices rebranding themselves. Is the worm turning, or is this just opportunistic positioning? The nature of the irrelevance behind it all has me quite amused. Example #1 CBS:
Paramount/CBS, along with TikTok, were recently acquired by Larry and David Ellison. [NOTE: I refuse to separate the father and son into individual corporate elements, because that perspective requires a certain level of pretending that I’m incapable of.] David Ellison recently installed Bari Weiss as CBS News Editor in Chief. Larry and David are currently working to acquire Warner/CNN.
As the ‘great noticing’ of things continues to manifest, suddenly a lot of voices are trying to distance themselves from their corporate interests and rebranding as independent voices.
The next example is Catherine Herridge, who has a long and very visible career working for corporate media outlets, shaping stories for the corporate interest and doing yeoman’s work selling a controlled and approved narrative.
Now working within the structure of The Los Angeles Times platform, Catherine Herridge wants to share terrible stories about her experiences within the corporate media world.
Apparently, Catherine Herridge could not tell anyone about these terrible, horrible, manipulative and restrictive media rules and confines before…. because, well, she doesn’t actually explain that part; just that it was bad, very bad, but now this is better, much better….. and so before, well, it might not have been the truth, or it was shaped, modified and controlled, but now, well, the information will be true and stuff…. swear.
Gotcha. 🙄
The rebranding effort is not targeted to Gen-X, Gen-Z, or even the Millennials born from helicopter parents; those folks have already figured out the Big Club game is rigged, and they cynically don’t even pay attention to this inauthentic corporate shapeshifting.
Nope, this specific version of rebranding is targeting an older audience, albeit a shrinking viewership of pretenders, who cling to idealism based on redemption.
Will CBS become authentic, absent of motive or intent? That’s silly; of course they won’t. The Ellisons bought Paramount/CBS and TikTok for a reason, no? They’re now after Warner/CNN for a reason, no? Nothing to see here, move along, move along.
Is Catherine Herridge suddenly the voice of truthful information, regardless of personal cost or consequence? Again, silly beyond comprehension; especially if you have ever watched her carefully avoid anything litigious.
All of that said, watching the rebranding stuff is a little funny.
Remember, the information isn’t theirs – it’s ours.
Remember also, that with President Trump delivering the most transparent administration in history, you don’t have to wonder what he said or ask them what he said – you can just watch him say it in his own words. Cool.
Like an information dam with too many lie-holes for repair, information control systems are collapsing, and the information control operators, domestic and foreign narrative engineers, are busy building longer snorkels to reach above the fraud. Meanwhile, the proactive information audience has gone from buying high tech scuba gear to just moving out of the fake news flood plain.
“Wait, trust us”, they shout.
Ha, get stuffed, we’ll watch it all collapse from up here.
National MAGAlignment has moved beyond them.
2026 is off to a great start.
Cheers 😁!
CBS is bringing out a new CBS.
Trust them.
They’re serious now. Really serious now.
No, they mean REALLY serious now.
They’re just begging their duped audience to give them an up-teenth chance to start over.
60 minutes is a great place to start.
Go ahead and get the interviews. Just don’t splice and dice the parts to suit the new improved agenda.
Show the clock…start it, and keep it in the window .
Give the interviewee an opportunity to kill the airing of the interview if parts that should have been included are conveniently “edited out.”
Reminds me of Lucy and the football.
If CBS wants to show they’ve changed, do an exposé on all the fake news from Walter Cronkite and Dan Rather forward.
LOVE this article!! Thank you, Sundance!
The Ellison’s thought how can our networks be trusted again. Their solution was to dramatically lie said in a “give us your brain again so we can twist the new lie, to the public again. Newscasters have to read a dramatic sympathetic reading, how bullshit sorry they are that they can disrespect the public again. The networks have another problem which is, they will totally piss off leftists, what kind of programming they can say to lefties. Their problem is lefties wil be really pissed they were lied to about Trump (if they still have a soul).
These people are so pathetic its pathetic.
How can you notice if you never watch? I’m pretty sure there is nothing that Legacy Media can do to entice me to ever watch any of their programs again, especially their ‘news’ programs.
I find it amazing and sad there are people who still tune in to any ‘news’ programs and believe the words they spew!!
I stopped watching any TV,they are going broke,as ad revenue declines.I get all the news I need right here on CTH
Different day. Same ass-hats
Better quality info without obfuscatory doubletalk please
We can all see the strings, yes? Watch the hidden hand, not the fronted one, from the infiltration inside the administration, and you will see what was bought and what is being paid out. Pay attention to how the finger on the scale will push this through. Within five years, we will be locked down, and many will be asking what happened. Many will stand back and admire how ignorant the American electorate is and how masterfully they were played.
Use your gift of discernment, folks. All media outlets and social media influencers are liars. No exceptions. Most are paid to propagandize and deceive. Those who aren’t still lie, because they lie to themselves. Most people do not see reality, they see what flatters their priors and protects their self-image. Seeing reality requires a level of detachment most people cannot achieve, especially those social types who emote instead of systematize.
If certain ideas or words make you feel great, it’s a tell that you might be wrong, or that your brain’s misleading you. The brain “hates” internal incoherence and will go to great lengths to deceive you. Consistency matters more to the brain than truth. When facts, experiences, or implications collide with an existing belief, identity, or emotional investment, the brain treats that clash as a threat.
That said, intent is driven by incentive, will is imposed through leverage. Leverage and incentives control everything around you. This is the nature of the species, and why man is a political animal.
Incentives make the world go round, leverage determines the direction.
Definitely this:
opportunistic positioning
…and yes, noticed and laughed.
A snake sheds it’s skin but, alas, it is still a snake.
If you believed him, they just set the hook…..
Soooo… does he ACTUALLY have the MORAL COMPASS and INTESTIONAL FORITUDE to actually do the job! ONE man can make a difference…. hoping the best!
My take: It is going to take as long to earn my trust as it took to destroy my trust, say about 30 years. As I am in my eighties, let’s just say it ain’t going to happen.
It would be nice if it happens for the younger generations, but basically I’ll be outta here by then