The need for control is a reaction to fear. Suddenly, there’s a whole lot of corporate media voices rebranding themselves. Is the worm turning, or is this just opportunistic positioning? The nature of the irrelevance behind it all has me quite amused. Example #1 CBS:
Paramount/CBS, along with TikTok, were recently acquired by Larry and David Ellison. [NOTE: I refuse to separate the father and son into individual corporate elements, because that perspective requires a certain level of pretending that I’m incapable of.] David Ellison recently installed Bari Weiss as CBS News Editor in Chief. Larry and David are currently working to acquire Warner/CNN.
As the ‘great noticing’ of things continues to manifest, suddenly a lot of voices are trying to distance themselves from their corporate interests and rebranding as independent voices.
The next example is Catherine Herridge, who has a long and very visible career working for corporate media outlets, shaping stories for the corporate interest and doing yeoman’s work selling a controlled and approved narrative.
Now working within the structure of The Los Angeles Times platform, Catherine Herridge wants to share terrible stories about her experiences within the corporate media world.
Apparently, Catherine Herridge could not tell anyone about these terrible, horrible, manipulative and restrictive media rules and confines before…. because, well, she doesn’t actually explain that part; just that it was bad, very bad, but now this is better, much better….. and so before, well, it might not have been the truth, or it was shaped, modified and controlled, but now, well, the information will be true and stuff…. swear.
Gotcha. 🙄
The rebranding effort is not targeted to Gen-X, Gen-Z, or even the Millennials born from helicopter parents; those folks have already figured out the Big Club game is rigged, and they cynically don’t even pay attention to this inauthentic corporate shapeshifting.
Nope, this specific version of rebranding is targeting an older audience, albeit a shrinking viewership of pretenders, who cling to idealism based on redemption.
Will CBS become authentic, absent of motive or intent? That’s silly; of course they won’t. The Ellisons bought Paramount/CBS and TikTok for a reason, no? They’re now after Warner/CNN for a reason, no? Nothing to see here, move along, move along.
Is Catherine Herridge suddenly the voice of truthful information, regardless of personal cost or consequence? Again, silly beyond comprehension; especially if you have ever watched her carefully avoid anything litigious.
All of that said, watching the rebranding stuff is a little funny.
Remember, the information isn’t theirs – it’s ours.
Remember also, that with President Trump delivering the most transparent administration in history, you don’t have to wonder what he said or ask them what he said – you can just watch him say it in his own words. Cool.
Like an information dam with too many lie-holes for repair, information control systems are collapsing, and the information control operators, domestic and foreign narrative engineers, are busy building longer snorkels to reach above the fraud. Meanwhile, the proactive information audience has gone from buying high tech scuba gear to just moving out of the fake news flood plain.
“Wait, trust us”, they shout.
Ha, get stuffed, we’ll watch it all collapse from up here.
National MAGAlignment has moved beyond them.
2026 is off to a great start.
Cheers 😁!
Façade.
5310? Jenny’s sister?
JMO.
During the past 348 days, President Trump has been reshaping the political battlefield to insure that the MAGA / America First successes of his 47th Administration are carried on …… for upwards of a century after he leaves office.
The battle is between his Mighty, Majority MAGA / America First movement spread across 50 states against the “globalist / communist / democrats / RINOs treasonous cabal” concentrated in the 3 branches of government spread across the corrupt DC organizations, the blue states / cities, selected foreign counties ….. along with the fake media.
The “opportunist rebranding” is just the latest example of the changes being forced on the fake media by President Trump’s reshaping efforts over the past 348 days.
Stay tuned for more ….. it is going to be a grrrrreat MAGA / America First administration.
MAGA / America First isn’t just our motto, it is our duty!
Agreed. Slow and agonizing but it is happening.
The real story of “Me and Paul Revere” …. story of Paul Revere’s Horse set to banjo music.
Steve Martin and the Steep Canyon Rangers – Paul Revere
GREAT! Let’s make them earn it by reporting on the F’ing Somali problem. If they refuse? They are done.
There done ! There is no reason to turn back to them
Agreed. I do not care if they’ve seen the light and want to change their evil ways.
I want them reduced to rubble and have them standing on a corner with a tin cup.
I want them shunned by Americans while new media trounces them in the ratings.
They tried to destroy PDJT, MAGA, White Christians, American Society, American Economy, American Children through all sorts of deviant and soul destroying programs, American heritage, and so much more.
I want to see ashes where their monuments used to be.
They were done when they pandered to Dr. Tony Fauxie and never challenged “I am the science!” What a ridiculous claim.
They were done when they rigged Ford Pintos for fire, and Audi 5000’s for sudden acceleration, and, and…
It’s called fear porn and it really does work, at least it did.
But after a while it starts to get boring.
Nowadays whenever/if I see “AP” or “NYT” or “CNN” or “Politico” or any other of the assorted legacy media at the beginning of a story, I stop reading.
It will contain a little truth with a lot of omissions and a lot more of lies.
The boy who cried wolf too often eventually got the wolf treatment and no one in town gave a damn.
If I knew much about the stock market and played it, I’d “short” a bunch of these worthless media companies.
They’ll be garbage by the end of the MAGA revolution.
Saw Herridge do her scavenger hunt for attention, and simply laughed out loud at her apparent idea that she had credibility.
Laughed delightfully again at the description that Sundance provides of her now telling us of her experience. If these clowns think I believe anything they say, they are dumber than they think I am — and that is not a low bar.
It’s why on X, I’m a rude condescending ridiculing butt-hole to them, and those trying to defend them. Ridicule is powerful.
Ridicule is one of the Alimski rules. Use it well
Larry and David and Keith
Larry, Darryl, and my other brother Darryl!
I twill never trust anyone who partners with, or feeds, the enemedia.
Further consolidation of big MSM is not America First. America First means breaking up MSM and removing the ease at which globalist propaganda infiltrates society.
Prime antitrust law opportunity missed. Going the wrong direction.
Ellison wants all these media outlets and TikTok for 3 reasons:
1) run the data through his cloud
2) censor the media content with AI
3) further train and fine tune AI with that data
That’s why he pitched Stargate in the White House shortly after inauguration
And what are those useful/necessary for?
As Marxist Chomsky said, to Manufacture Consent. Consent to authoritatianism.
As Larry Ellison said, to make us “behave.”
https://arstechnica.com/information-technology/2024/09/omnipresent-ai-cameras-will-ensure-good-behavior-says-larry-ellison/
And even though *we* know better, and more people are learning better, as long as the authoritarians have the biggest megaphones and amplifiers to alter enough perceptions to maintain *plausibility* they will impose their will, and the masses will comply, will “behave” as manufactured to obey authority, no matter how illegitimate it is…because their authority is plausibly acquired and imposed.
That’s *why* those three things are important to Ellison, maintaining plausibility for the application of illegitimate authority.
And with that plausibility the “Karen’s,” the prisoners assigned the unofficial power to control the other prisoners like wardens choose certain prisoners to control the others, most will obey the 18yo hostess telling them to mask up, “above the nose” for the ten-foot walk to the table and the 18yo stockman to follow the arrows while shopping. TikTok, CBS told them so.
. . . And with that plausibility the “Karen’s,” the prisoners assigned the unofficial power to control the other prisoners like wardens choose certain prisoners to control the others, most will obey the 18yo hostess telling them to mask up, “above the nose” for the ten-foot walk to the table and the 18yo stockman to follow the arrows while shopping. TikTok, CBS told them so.
Same as when the Judenrat supervised the Warsaw Ghetto prisoners under the direction of the German Nazis.
0.o
I see an NBS, CBS, ABC, NPR, LAT, CNN, PMSMNBC, etc. article I just scan it enough to see where it’s going. Sometimes the headline looks good but when you dive into it it’s just another left-wing anti-Trump diatribe.
I also scan the media quickly to track their attack vectors, but what I have noticed is a very marked deterioration in quality. I also noticed that the headlines are often vague or outright deceitful, and some articles are recycled news from days, weeks, sometimes even years ago. I just assumed AI degradation. In any case, I enjoy seeing them devalue their product in real time.
I never would have seen that unless it was in place of the morning weather report! PLLLEASE! ROFL! Every story was a lie my mom even told me but I did it anyway but you can trust me it’s my New Year’s resolution to tell the truth . RIGHT!
We’re at the part of The Truman Show fake news, where they’re frantically sending Truman’s ‘bff’ to try to gaslight him after he spotted the hidden cameras.
Great movie. Very applicable to today and how the media-government create a fake reality in order to control the choices in your life.
I come from a place where I trust nothing from the govt, this rebranding is a joke or clown show.
The love of money — that oh-so-notorious root of all evil — is going to wipe most of humanity off the face of the earth.
So sad. So very sad.
The love of money is what is motivating a lot of the globalists in their schemes. And yes, it does always lead to death and destruction. It’s what motivated the communists, just look at the USSR or Cambodia if you want to see the results.
The invention of the internet was our printing press moment. The inquisitive have collectively awakened from a century of msm and govt propaganda. Now the political reformation is underway.
Yep, and the msm/govt complex are frantically trying to shove the genie back in the bottle
“..the information control operators, domestic and foreign narrative engineers, are busy building longer snorkels to reach above the fraud…”
Brilliant.
This is a good sign, and 100% agree, this is targeted to an audience that would include me if I hadn’t left that land of lies years ago.
There’s nothing wrong with giving an ear to the Left via the MSM.
There is something wrong with making that one’s exclusive source of news.
Personally, I don’t spend much time in the MSM in any of its sizes, shapes, and forms.
But I am aware of what they pump out. Sometimes (rarely), I even listen to or read their stuff.
That said, there are lots of different sources for news and information these days. Read and listen, get different points of view.
Question everything and form your own opinions.
I spent 27 years working as an auditor and fraud examiner. Rarely is everything the way management (government, businesses, churches, etc.) portrays it.
That said, not everyone is a crook.
But the underlying systems and processes, plus human nature, create an environment where “some” people take advantage of the systems and processes and twist them to their own purposes.
Well spoken. Over the years, I’ve read many books and commentaries by escapees, defectors and dissidents from communist countries. Some very valuable and granular understanding to be gained there; see also The Epoch Times. Am now finding that a similar selection is helpful r.e. leftist media, esp. from niches that I’d never previously considered: Naomi Wolf is a good example.
They know we see them and they can’t be fooled because the marionette strings are still visible. The puppets can cut their own manipulation cords.
They know we see them and we can’t be fooled because the marionette strings are still visible. The puppets cannot cut their own manipulation cords
“I changed the color of my hair”. “Look at me! I’m a new person!”
Amen to this article. The media are all vipers. We all know that a cat doesn’t change its stripes.
(no offence to cat lovers intended)
When Dan Blather lied on 60 Minutes (years ago), I realized that the MSM was absolute garbage.
I stopped watching or listening to any MSM. Once they proved that they lie, omit, and overall manipulate the news, they lost my trust. Never.Going.Back. They are done.
#CorruptCorporateMedia
One of the points of no return for me was NBC blowing up the Chevy pick up truck (back when they hated GM). They lied about it until GM brought out the whistle blower who rigged the truck!!
Wow, I had never heard that before. What a bunch of LIARS.
“You knew I was a snake when you brought me in”
This is one positive that came out of Susie Q. giving Vanity Fair all that access. The WH gave them the chance to show the world what vipers they really are. Those of us who already know were annoyed and angered at the WH being so trusting. It didn’t occur to me they were also giving the Vanity Fair of rope to hang itself with in the eyes of normal people who haven’t been paying close attention for years.
We don’t need no stinkin’ news…We want the TRUTH!
We can handle the truth. In fact, we prefer it that way.
Given that PRAVDA translates as ‘truth’ and that IZVESTIA translates as ‘news’, there’s an old Russian saying that “There’s no truth in the news and there’s no news in the truth!”
All I know is that I’m sick of having my intelligence insulted and even sicker of my supposed “countrymen” who aren’t bright enough to know (or simply don’t care) when their intelligence is being insulted who keep this media shit-ball rolling
Well said; in my younger, naive and inexperienced days, I used to think most people as they grew up would gain more knowledge (not intelligence), however, I’ve learned most people are lazy, ignorant, and foolish.
They prefer the road traveled routinely, so much so, the government built ski movable walking platforms (seen in airports) to assist them, so no effort is needed by them.
I’ve always preferred the road less traveled, the one with no path, thorns, chiggers, and the rest of the”scary thing.” It provides more personal satisfaction even if more difficult.
Want to kill the beast? Kill its funding. FairTax.org will help kill the beast. It gets rid of ALL federal taxes and replaces it with one sales tax. No more borrowing against stock to avoid taxes. It has a prebate so the poor do not pay. No more IRS. No more withholding or filing.
Or as Trump says- no federal income taxes what so ever, none- it’s called tariffs.
Just like before the first American Socialist Democratic President FDR….
The most obviously unbelievable part of what they’re saying is that they wouldn’t have a job if any of it were true. Watching that Collins he/she from CNN trying to sell that snake oil will be amusing.
Ask the DJ to play Won’t Get Fooled Again by The Who. It’s Lucy and the football for the umpteenth time. Interesting how Ms. Herridge has softened her look.
More deceit.
Who is the father of deceit?
BHO….oh, you mean the original, Satan, but, I repeat myself.
Lie-holes! Lololol
They still have tremendous influence, why? Because we still pay attention to what they peddle, like “affordability”. We still click the latest SNL stupid “cold opening”, we still click for Joy Behar latest outrageous pronouncement, we still click at every “conservative” opinion of Bill Maher, we still click at clips of idiotic Rachel Maddow or Joe Scarborough. We keep them in business and we keep them making millions a year laughing all the way to the bank.
The news aggregate sites create lots of those clicks with a beguiling headline. You click and you just given Politico, et al, another click. PO ‘s me to no end. Solution, read The Treehouse every day.
Rebranding by putting in Tony Dokoupil–who is married to KATY TUR. Nice try CBS.
CH will circle something in an X post once in awhile and get people to say “Look at that!”.
Then you never hear about it or any follow up again.
I guess the appearance of O\Keefe and now Shirley have the liberals scared. Shirley, all by himself opened up the biggest fraud of all. The lefty media types I am sure knew about it, but were probably getting paid to keep quiet. Thank God for guys like Shirley.
I absolutely love to watch O’Keefe and Co. counting coup against these (expletive)s…reminder to send my annual donation/subscription to OMG.
Have not turned on that TV for news in more than 20 years. How funny.
Even if they attempt to rebrand themselves, if the information is controlled and the same narrative engineering, albeit a lighter touch, then people will see right through it.
and their experiment goes nowhere…
Come on, Charlie Brown! I’m really going to hold the football for you this time.
What a joke.
The MSM’s incuriosity during COVID even turned leftists to alternative media.
We literally have the state of Israel controlling our major media platforms… It was sort of understood and (ahem) ignored in the past, but now its explicit.
Still not credible He claims to have had “ thousands and thousands “ of conversations about this
? These TV media types are congenital liars.
Never liked Catherine Herridge..
I will give the legacy/MSM credit for one thing: With the advent of AI enhancements and synthesis, it’s much more difficult now to tell where the lipstick ends and the pig begins.
The new rebranded CBS is going after Nick Shirely questioning his honesty. Their evidence? They called the Somalis committing the fraud on the phone and interviewed them believing every word they said because no fraudster would ever lie over the phone. No surprise visits. No interviewing neighbors..
Conclusion: CBS had not changed.
The fraud is so blatant, in your face, they can’t touch Nick Shirley’s integrity. Hey MSM, the gig is up.
Ms. Herridge worked for “See BS” for several years after leaving Fox in 2019. Many news viewers including many Treepers scratched their heads at that move, since she chose to move from a slightly less controlled news environment to a far more leftwing controlled one.
At the end of 2024 she left “See BS” and went “independent” (https://catherineherridgereports.com).
Interestingly, Hillsdale College – a college greatly respected by many traditional conservatives – selected Ms. Herridge to visit their campus after receiving the 2025 Eugene C. Pulliam distinguished visiting fellow in journalism award**
Ref. https://www.hillsdale.edu/news-and-media/press-releases/hillsdale-college-hosts-investigative-journalist-catherine-herridge-as-fall-2025-pulliam-fellow/
** https://www.spj.org/eugene-c-pulliam-fellowship-for-public-service-journalism/
Network owner to news anchors: Your bonus in 2026 is contingent on improving your Nielsen ratings while continuing to promote my viewpoint.
Translation: Become a better liar.
I’ve noticed an abrupt change locally. I.e.
Some commie/wokesters up in Madison Wisconsin bought our local tv station. They ran a fakebook page where they could spew all the orange man bad innuendo that would never fly on tv. January 6 and Epstein were popular subjects to keep the useful idiots enraged.
This every day occurrence stopped suddenly around Thanksgiving. We thought it might have to do with openly suggesting they lose their broadcast license..
😁
“National MAGAlignment has moved beyond them.”
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Once, America genuinely believed them. But they lied 24/7/365 for an entire decade until even the dullards among us figured it out. Now, they’re just discarded windbags to us that we wouldn’t spend a minute of our time on.
And recent studies on AI are alleging that ChatGPT is almost as biased as Wikipedia. So here we go again, another heavily used politically biased Internet service.
There is an easy solution to that. Don’t use it.
The public school system and politically leftist organs teach each new generation to use it in order to indoctrinate them and so this tool of indoctrination will persist, just like Wikipedia has. Your “easy solution” does not scale past an individual choosing not to use it for themself and so is impractical beyond that scope.
Nothing more than pandering to Trump so they don’t get sued. Let me know when these news shows have 5 Scott Jennings’s and one liberal.
One day after the CBS ‘rebrand’!
https://www.breitbart.com/the-media/2026/01/02/nolte-meet-the-new-cbs-evening-news-anchor-same-as-the-old-cbs-evening-news-anchor/
But he admits they never changed their stripes. It’s all bullshit. He knows nothing
Once a propagandist always a propagandist. Catherine is such a disappointment