It’s too late.
After losing 12% of stock value, $16 billion in company worth, more than 25% of sales and dropping out of the #1 position for beer in the USA, Anheuser Busch CEO Brendan Whitworth finally announced, “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization.”
The effort is described by Oxygen Financial CEO Ted Jenkin as corporate speak, where “simplify and reduce layers” can be translated to “clean up the corporate mess,” make the shareholders happy and increase the stock price. However, Anheuser Busch CEO Brendan Whitworth, a former CIA operative and woke corporate leader, waited too long and still doesn’t recognize the issue.
Stick a fork in Anheuser Busch and Bud Light, they’re done.
None of this was accidental or unforeseeable. Factually, former Budweiser Light Vice President of Marketing, Alissa Heinerscheid, told Anheuser Bush executives exactly what they were getting when they hired the Wharton business school graduate. Her intent was to bring a new cultural wokeism into the company, and the cultural wokeism is exactly what the company wanted.
Anheuser Busch got exactly what they structurally set themselves up to require. VP of Marketing, Alissa Heinerscheid, did not fail in her job – she delivered exactly what she was hired to generate. The infection will not be removed or cured by firing approximately 400 corporate white-collars who executed the Heinerscheid vision for the company, because it was not her vision alone.
The Anheuser Busch CEO and Board of Directors created the space for Heinerscheid to operate, approved of every move, gleefully celebrated the intent and purpose, and yet now stand back jaw-agape at the outcome? The time for pearl clutching, and reactionary perspectives is in the rear-view mirror. Do you really think the same CEO who approved the Heinerscheid agenda is really capable of removing the Heinerscheid culture?
Stop pretending. A generational collapse of a once heralded brand is complete. No one is going to touch Budweiser and the brand is permanently destroyed. How can I be so certain? Check out the video after the article.
[Side Note – The collapse is so complete and consequential, even General Mills is in damage control mode, scrubbing all connections after supporting and enlisting Alissa Heinerscheid in their college internship program.]
(Fox News) – […] According to a letter sent to employees, laid-off staff will receive severance pay, six months of continued company-paid health insurance benefits and resources to help find a new job.
The controversy embroiling Anheuser-Busch over Bud Light’s short-lived partnership with transgender activist Dylan Mulvaney has sent shockwaves through the company and the beer-making industry.
The Ardagh Group, a global glass producer who contracts with the Anheuser-Busch company, recently announced that it will be closing its plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job.
The bottling company did not reveal the reason for the move, but an investigation by WRAL reportedly found that the plants are shuttering because of tanking Bud Light sales.
Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe — which includes much of the aftermath following Mulvaney’s partnership with the beer brand.
Will Hild, the executive director of Consumers’ Research, noted that customers are now seeing firsthand how much power they have to control the market and “make their voices heard.” (more)
Pretending has consequences….
This is a video of Anheuser Busch CEO Brenden Whitworth on June 28th, explaining the issue as he sees it. Stop for a minute, just pull back to the 30,000-foot level, and look at the basics.
Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.
CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.
Effective corporate leadership is boring, bland, steady, stable, consequential to the core mission and yet brutally focused on consumer value and long-term steady outcomes.
Yes, in a modern era some stuffiness needs to be removed from the cultural climate, Tim Cook is a great example of that. However, Brenden Whitworth is what you get when you take “popular image” or progressive creep too far.
Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]
Bud Light is done. WATCH:
Sorry. But that CEO, Mr CIA, is not what a CEO looks or sounds like. It’s clear as day he was “placed” in that position. I’d sure love to see his resume.
Seeing crap like this ticks me off. In six years I’ve taken two different companies that were in absolute chaos, one on the literal doorstep of bankruptcy, and the other just a disheveled mess, although making good money because the mark up on their service was so great it would take complete disaster to sink them, and made them industry super powers.
Either way, with what I’ve done in turning both companies from disasters to dynasties (both in under 18 months) you’d think I could get a crack at one of those big firms but nooooope. I don’t have an Ivy League degree so there is nothing I can do
Frustrates me beyond words. Especially when I see a nimrod like hendershnott get the position she did at Bud Light at her young age. And then the CEO is this youthful CIA plant that is so obvious.
Angers me beyond belief.
Ask for as resume and ye shall receive:
https://www.linkedin.com/mwlite/in/brendan-whitworth-5784b33
I can’t see his resume. I don’t do socials. Can you post the nuts and bolts of it please?
If you go to the link above on LinkedIn just scroll through his positions. It is right there.
One must sign in/join
I do not do socials either
Guessed,
Bshaw may not have a google account or a LinkedIn account. I have a google account for gmail, but I don’t want to give the link my gmail addy because that identifies me. I have a linked in account I have not used in decades.
People at his level can not afford to have these types of accounts revealing so much personal data and they don’t want to be identified that way. Their real corporate image needs to be separated from their digital identity at all times because mixing the two can and has cost corporate types businesses, positions and careers.
Ten years ago I did not worry about what I say on line or whether I was giving social media information except pictures of my grandbabies. Now I do and I am retired. After Trump’s election and covid, I dropped all social media except CTH. I am so grateful for the care Sundance has taken in keeping our identities secure. Most sites do not.
Elon Musk, Mark Zuckerberg and Bill Gates are protected by the government. They are bought and they are evil. The government can remove most things damaging to their reputations upon request. The government does not do that for people who are not completely owned by it. They can afford social media and even mainstream media missteps. The typical head of a business can not afford either without their business being damaged.
Bshaw, I am going to tell you the same thing I need to tell my son. Some positions would require you to do or be “in bed with” evil. You do not want to go there. The wheat and the tares in all areas of life are being separated.
CIA, Pepsi, then worked his way up the ladder at Anheuser Busch.
“a former CIA operative”
The alphabet agencies are staffed with Communists.
Also claims to be a Marine.
I’m a Duke undergrad and Wharton B School grad ( Finance). I worked in corporate restructuring of troubled companies for 15 years before choosing to be a full time stay at home mom then got an RN degree age 50 and worked as cardiac nurse ( 1 year) then quit to homeschool our special needs son.
I know “ troubled companies” very well- I was extremely effective in that job cause I entered every company knowing that there were below senior management/ employees who had the answer to the company problems. You just had to figure out who had those answers. I spent most of my time interviewing every key manager below CEO/CFO including the line folks, then employees. I went last to CEO/CFO and Board of Directors for interviews by which time I had a good understanding of the real issues and “ conflicts” , lies, etc.
The CEO of AB is a Bucknell Undergrad I went there before transferring to Duke). This JOKESTER responds to that which he is incentivized to respond to- WOKE- hence the hiring of the VP of marketing ( Wharton) who would carry out the “ WOKE mission” and hence the tranvestite who the VP of marketing hired ( as spokesfreak who destroyed the Budweiser brand .
The long march through the institutions — going back to at least to 1950; read Wm F Buckley’s God and Man at Yale.
At any rate, the Commie termites/parasites have succeeded in decoupling our “learned” folks from the ethos of our beautiful nation. A little yeast works through the whole dough — Galatians 5:9. That yeast is just about finished with the eating job, the devouring of our country.
We going to let them finish the job?
I think not.
Boy, you get it! As a middle-lower level “manager” I battled the upper level suits who hated my guts for knowing what they did not and having the direct experience they did not, trying to provide quality service and raise the level of knowledge and skill of employees. The upper levels never ever made any effort to talk to me, or understand what I saw as problems. They just listened to the crats above me protecting their turf. I gave up, they won, they plugged a different scapegoat “manager” in after I left. one who really didn’t give a crap. They love her.
Understanding the majic trik and upgrading your knowledge of the models used on you will allow you to see. But you may be required to learn things hidden in the shadows.
https://newdiscourses.com/2022/10/the-critical-turn-in-education/
You NAILED it. But not just at Bud. Everywhere. The CIA went corporate. ESPECIALLY Big Tech companies.
Yep. 100% yep.
Progressive creep promoted by progressive creeps. Whitworth is no corporate genius, but he plays one on TV.
I imagine he was indoctrinated into wokeness by the federal government which helped AB go broke because of his DEI training success.
Just saw a Bud Light truck roll by in Southern California – advertising Bud Light Seltzer in a rainbow of fruity flavors. Nothing about Bud Light Beer on the truck at all.
A-B is literally making lemonade out of their marketing sour grapes. Bud Light now stands for a rainbow of fizzy fruit water.
Laguna Beach maybe…
Actually, central coastal California -not a town known as a fratty Bud Light town, nor a necessarily rainbow coalition either.
The Bud Light Selzer marketing was very bold and eye catching on the sides of the truck – testing the waters?. Kind of like the ice-man truck running through the neighborhood — who comes out to look..
My guess is Barbie drinks BudLight Seltzer. So does Ken.
Superficial fluff and Dylan Mulvaney, fits California to a tee.
Well, come ON! The coasts are the only real PEOPLE in America!
“fizzy fruit water”
your descriptor has a 2nd, hidden meaning
That’s what all the college kids are drinking. They no longer drink beer like we did back in the day.
BudLight may get the last laugh after all. It was pretty keen marketing -very refreshing and colorful. Very high style. If a brand needed a total renewal, this was it.
Should be popular among the snark set in this uber-liberal town. They will buy it as virtue-signaling contrarians.
LOL. They can have the fruit water. Forever children. Bots.
They don’t drink grain or spiked watermelons either.
Intentional.
Who would ever want to be seen drinking a ButtLight?
Mayor Pete and Eric SwallowsWell maybe.
The beer of luggage thieves.
Heh.
I’m a native St Louisan. Hate the Belgian take over. Never really drank any Bud product, but enjoyed the St Louis Cardinals and Gussie Busch. Enjoyed the Budweiser box twice in Busch as a High Schooler. Once got to talk with the Spuds McKenzie creator.
Promote from the factory floor. Circular file MBA resumes. Back on top in 20-30y.
I like Abita Springs Turbodog.
I have been to Abita Springs. My wife grew up in Folsom, about 10 miles up the road from Covington. Highway 25. Haven’t had that beer. We live in Southern Colorado. Small world.
looks like a recurring character off Beverly Hills 90210
… or whatever the 2020s equivalent is
No TV, but from what I catch flipping around the net, it’s the seems-borderline-porn “Euphoria.”
Go back to 3 frogs holding red cans…
Bud Wi What?
Oops, I meant to say: Butt Wi Per. At least it got the little kids to giggle a little.
“People firing guns at Bud Light cans”. Oh dear. Lmao.
It’s less fun if they’re not full.
Brendan Whitworth is shoveling more shit than the guy who cleans up after the Budweiser Clydesdales. Where was his concern for the farmers, the brewery workers and distributors when he approved the decisions which led to this fiasco?
He said NOTHING. It was all platitudes, buzzwords and double-speak.
You’re lukewarm, marine.
Can’t watch the video because of the stupid CAPTCHA thingie! What’s the deal?!
I was able to watch, no captcha bs or anything. But what struck me was the bs of the whole interview. The panel pretended to ask some decent questions but he didn’t answer any of them! Just ducked and weaved and spewed platitudes. The obviously friendly hosts just smiled and nodded as if he had answered what they asked. Very bizzare.
Welcome to 21st century ‘journalisming’.
Comedy is dead on late night TV but it’s alive and well in TheConservativeTreehouse!
Sundance, you’re on a roll! Keep it up! Loved your closing shot, “Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]”
Yes dear Sundance you did indeed say that out loud.
Made me think.
Eric is the man. I know a few peeps, some Democrat, that have had business dealings w/him and they had nothing but good things to say, he is stellar.
If I were a medium-sized brewery, I’d buy it for pennies on the dollar; use the money I saved on the purchase price to roll out an 80s style beers, bikinis, and bros marketing blitz.
There must be some conservative venture cap firm who would back this.
He won’t even say it was a mistake. Where is the BOD on this? This guy should be fired. Sundance is so right about what a CEO should be.
“Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.”
In the mid-1970’s a book came out called Dress for Success by a certain John Molloy, who had surveyed businessmen, especially managers, business owners, and executives of all kinds, abut their reactions to certain men’s fashions.
Remember that this was the 1970’s, which had some of the worst and stupidest fads in clothing styles in Human History!
Based on the results of his surveys, Molloy came up with certain rules about dressing for work and for interviews: e.g. never buy a green suit, always stick with black, gray, or medium to dark blue. (A dark brown suit was suitable only in the Midwest.)
ALWAYS wear a white shirt, use dark ties which have a few stripes or tiny dots and which blend in with the suit, rather than standing out.
Three-piece vested suits were the best (and you NEVER button the coat with a vested suit), followed by two-button suits. Suit coats with three buttons or more were verboten!
When I was teaching – all the way up to the end 16 months ago – I always followed the vested suit rule. Visitors often mistook me for the principal, because our principal was a 30-something schmuck, who wore bow-ties and sweaters.
Teaching is not the same as being in the world of business, but these CEO’s in T-Shirts and jeans lack seriousness and deserve no respect.
And I don’t care how much they have in the bank: America’s decline has allowed people with mediocre to no talent to rise high in society, possibly because of the debased taste of the general population.
That the Barbie movie and the Oppenheimer movie are apparently successes evinces this degraded taste.
That may still hold true in today’s world, at least a small part. Friend has a master’s degree in accounting from Maryville University in St. Louis. Was applying for a new job, had several phone interviews and then it was down to a personal interview. They were looking at her and one other. She didn’t get the job. If she asked, I could tell it was because of her dress. She has no dress clothes, wears T shirts, polyester slacks, tennis shoes (not the white kind) and does not wear make up or fix her hair. And this is a small, small town area, she should have known better. She would have gotten a $15,000 raise with the new job.
I believe John Molloy also wrote a sequel to his book for women: a T-shirt for a job interview for Accounting?
The lack of make-up could be taken as a sign of honesty and frugality, but gym shoes and a T-shirt?
Epic failure: you are quite right. She should have known better!
I don’t like how the medical professionals have started dressing down. I get comfort is important, but some of the people I have seen in the medical field are just slobs. Really it is everywhere these days.
I still laugh at those FBI guys in shorts that showed up to a Trump event, they stuck out like sore thumbs. And then the faux MAGA people at J6, they also stuck out.
Couture matters whether you are dressing up or down, especially for a job interview.
As I recall, it was the tech execs that started dressing down to show they were so rich and powerful they didn’t have to dress up. They let their coders dress anyway they wanted. IBM had always had a strict dress code that included suits and white shirts as I recall. The trend I hate now is wearing suits with dress shoes that have white sneaker soles. They don’t go with suits.
Add wearing no – show socks with dress shoes. Guys that wear dress/suit slacks with no break show bare ankles then. It looks stupid.
Get woke, go broke.
And not soon enough.
There used to be a concept where the captain went down with the sinking ship – so just wondering is this why the Board of Directors has not fired him by now?
Seems like that’s the only chance that business has of climbing out of the Mariana Trench of business disasters is to get rid of the man that steered a pretty successful business into that dead zone.
I am not sure there is any way this company can save itself.
American consumers are more than fed up with this woke stuff and the in your face attitude of these kind of scruffy CEOs toward us.
We seem to have chosen Budwieser to be the sacrificial lamb, using it as an example as to what will happen to others if they do not stop being so disrespectful toward us, their customers.
I think Sundance is right ” A generational collapse of a once heralded brand is complete”.
That POS CEO should be the first one out the damn door.
Why haven’t they FIRED this idiot CEO who WRECKED THE DAMN COMPANY!!! 🥴
Because their intent was to destroy the company.
I’m sure their ESG score is lit though.
This is what happens when you cross silicon valley techbro funny money that doesn’t actually produce anything with a company that relies on actual products and consumers to turn a profit.
As Sundance noted, the level of cognitive dissonance here is astounding. The very same shareholders that wanted Mulvaney are gobsmacked when their stock value goes through the earth’s mantle. “But muh Meta has a perfect ESG score and they’re making me money?!”
Yet again, the trillions at stake are nothing about skill or market smarts, rather its everything about who you know…
this guy’s awful. Simply awful. The poster child for a fake empty suited corporate CEO. Barf. I’d run away from Bud Light just listening to him.
Laid off workers; go to Miller or Coors, they are hiring, because their sales are way up, and need more workers.
Shots fired at Don Jr. Now do Jarred.
Anyway, the premature victory dancing can now justifiably commence. When it was those warehouse workers and a few corporate bonuses, that was no victory. This looks like victory now.
Marxists are destroying every aspect of American culture: the churches, the books, the libraries, the games, the drinks, the bars, the parks, the schools, the museums, the children. Everything.
Bingo. Everything is inverted, which is satanism.
He Does Not look or fit to be a CEO.
poor worker are suffering and some are get losing Job’s,
People need to look at who owns the companies of their everyday products and avoid giving them their money.
It’s getting pretty hard to boycott everything. After the Gillette outrage, I realized that I used 14 of parent company P&G’s products. There has been so much consolidation that you don’t have a lot of choices. For instance, if you want to stop using Downey dryer sheets and go to buy Bounce, you’ll find P&G owns Bounce too.
It’s time to roll out the Sherman Antitrust Act and start breaking up these near monopolies. About three companies own almost all the major beer brands. Time to break up the tech giants too.
There are plenty of independent microbrewers in the U.S., around 9,500 of them give or take.
Apparently, Alissa is not the only culprit.
http://www.vdare.com/posts/indian-ceo-virus-partly-responsible-for-bud-light-transgender-debacle
The decision to hire Mulvaney and to make his cans was done by a committee of woke people who did not perceive the consequences (mostly) of alienating their primary customer. Poor judgement all around.
They knew EXACTLY what they were doing.
“Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.
CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.”
Dare I say, he looks “fratty”?
They also have a bunch of sweepstakes for people to enter. I didn’t enter any of them.
Bud Light is the new Schlitz.
Did she just fall out of the sky? It’s not “AnHOWzer.” It’s AnHIzer.” But he doesn’t lead off by correcting her.
He claims that it is his responsibility and that he is accountable, yet HE is not losing HIS job, so he’s full of shit.
He doesn’t have a clue. “There’s a social conversation going on and big brands are right in the middle of it.” THAT is the problem. Stay the hell OUT of the conversation and stick to making and delivering your product. The social conversation is none of your business. Doubt that? Still? Really?
F’ing idiot. Someone should send him Jim Collins’ book How the Mighty Fall.
Yikes! Who’s that bald guy? Let’s do the Time Warp again!
Forget the tranny thing – I’d never buy one of their products now that I know about the CIA CEO – why support a brand with an evil scumbag for a CEO?
What a jerk. Imagine good people loosing their job, having to sell their home, relocate their families, find another job…all because of this. Sick.
Sad that a lot of people have to lose there jobs in the bottle companies. If I were them I’d be pissed beyond belief.
The only way Anheuser Busch could even begin to survive this; would be for Inbev to rent a football stadium and have every corporate hack involved in the decision to hire Alissa Heinerscheid and Dylan Mulvaney and especially have horse-faced looking dude Heinerscheid & Mulvaney himself publicly commit Seppuku in front of God and everyone.
Boycotts work.
Brandon Whitworth is a pretty boy dumb f**k.
This is not a boycott. You have branded your product as something repulsive to most Americans.
Stop trying to minimize what you’ve done and what you’ve become.
In short – FBL.
Edit – I love listening to the talking heads and the ceo making all their wordy-words.
Don’t mean a thing. They are totally out of touch.
Completely repulsed by the smarmy, carefully contrived manner of speech favored by our public figures: full of culturally approved cliches that skirt the truth and appear to answer questions asked, but not actually answered. Also annoyed by the “word/phrase du jour” that is suddenly on everyones tongue. My least favorite example: “moving forward,” and the one thankfully appearing to be losing currency — “not in my wheelhouse.”
“Above my pay grade”.
How is it that shareholders have not filed a lawsuit against AB? It’s obvious this CEO is way out of his league and he has extremely poor communication skills for a CEO. How is it that he still has a job? Something’s fishy.
I saw bud light for sale at Sam’s for 25% lower than every other beer.
Haha….Thought the same thing as soon as I saw the pic of that guy. (And heh, interesting about Eric and Don, Jr…I hadn’t known Eric was in charge, and immediately upon reading that, thought, of course — Don, Jr’s the outspoken, fast-talkin’ PR guy for the family, Eric the more steady, behind-the-scenes CEO-type.)
They don’t teach business acumen in Business Schools anymore. If they did, most of the dolts who come out of these schools would flunk out. Management of a business changed radically during my working career.
My first manager was a man who knew the products we were making and knew what our customers wanted, and he told us when we needed to produce better quality and/or higher volume. We always knew where we stood and we all admitted our mistakes because he liked people who could learn from their errors. We made a lot of money and we had a lot of fun doing our jobs. Our boss came in every day to find out how things were going, and we got a chance to speak our minds because he was always looking for ideas that would improve either our quality and/or our products. He was focused, and he wanted to get the most from us so that we could all take home what we earned.
The last manager I had decided that she and her husband should travel the world and have fun before they settled in to their careers, so they took two years off before coming to work. I never knew how this was financed and I never knew how this nincompoop walked into the office and took a job above everyone except the CEO. She couldn’t even show up to work on time, none of us ever saw her during the day, except when she called one of her teleconference meetings. These meetings were put on for the benefit of her customers, whom we never knew. We had to do power point presentations on subjects that had little to do with the customer’s product. It was all dog and pony shows and the customers and the rest of us knew it. I retired before the tragedy, but needless to say, the Company folded its tent and actually sold out to a Chinese Company who, I hear actually stole our technology from us. None of the Americans, including this ridiculous marketing expert, are still working in the industry. Our CEO was given a golden parachute in exchange for his Company. He took it.
The difference between my first manager and the last one was just good old common sense. They were both nice people, but only the first was competent. The difference was education. He got an education. She spent a lot of money to get a diploma. Our business schools are failing just like every educational institution in our country. The cheeky fellows at AB have no reason to ever be so full of themselves. They will fail.
Donald Trump is a businessman in the great tradition of businessmen in our country. Most of the other politicians in the Swamp have never worked in the real world I come from, and Trump wants to find good productive jobs for our children and grandchildren to do and to get them the education they will need to compete for those jobs. This is why Trump is the only choice we have! The free and fair marketplace is what made America great in the first place. Everyone in the country will be the beneficiary if we can put him back in the White House.
“needless to say, the Company folded its tent and actually sold out to a Chinese Company who, I hear actually stole our technology”
This, is the over-arching agenda.
Our technology was what built our Company. It was the only thing that made us competitive. A bunch of very good people lost their jobs. So yes, that is the over-arching agenda and the middle class is being destroyed. This can’t be good for the Demcommie followers either, but they don’t seem to care. But my story was an attempt to illustrate the radical change in our own approach to business. Stupidity cannot be fixed.
Communists are at the helm of these companies and WANT them to fail. America is going down. That’s the plan, and it is being implemented.
I say weak minded people are at the helm and selling out to Communists means nothing to them.
I should have mentioned that my first manager hired me in 1968 and was the first of several employers. My last manager came in around 2009, was the last of several employers and that Company failed a few years after I had retired. My bad.
It just demonstrates how important due diligence is when researching any company before becoming involved . There are so many loose cannons, grifting incompetents and Idiotic Ideologues appointed to boards and management (new woke world order types)these days and it’s getting worse.
Dead pan eyes. Not to mention he hasn’t slept much based on those dark circles under his eyes. Too bad he was a Marine, he doesn’t seem to fit the narrative of once a Marine, always a Marine. Guess being in the CIA brain washed him. Sorry people are suffering, but bring the company to its knees. Ick.
AHAHHAHA! Made my day. So TRUTH. This>>>>Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]
Even more insulting it sounds like their next attempt is to guilt trip the people that have stopped buying Bud Light. We are being mean to the farmers, the truck drivers, the marketers, so quick, go out and buy Bud Light. And yes, it will be really interesting to see what beer gets purchased by the lametards still going to NFL games.
One of the funniest things ever was My Best Friend Gayle on that Finding My Roots DNA show learning she has some white in her. It was serious drama trauma! Oh The HORROR. It was hilarious.
“CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.”
Sundance, you absolutely NAILED it with that statement!!
Burn it all down and then salt the earth. Make an example of “woke” Anheuser-Busch. Make it hurt so bad that every other woke company out there trembles and turns their back on taking political stances.
And if that still doesn’t do it, take down another woke brand. And another. And another.
A guy in a woman’s bathing suit playing with soap bubbles in a bathtub is going to induce me to buy that brand of beer? How is that marketing any different than a white guy (Trudeau) in blackface inviting you to his party? Who ever drank that piss water anyway? A lot did as their advertising is everywhere. It is not an American company anymore so, bottoms up!
The intent is to destroy iconic American brands, part of recognizable American culture. And doing it this way, by identifying their brand with homosexuality, child grooming and mutilation, they get Americans to boycott and destroy the brand. So be it. There are plenty of small beer brewers. Heck, back in the middle ages, housewives brewed their own. Everyone did. We can’t trust food or beverage conglomerates anymore, anyway. Lord knows what they are putting in their products.
Heinerscheid went to Groton, a top tier prep school in Eastern MA with the largest endowment of any comparable prep school. FDR went there. Before Wharton she went to Harvard. Wharton is currently ranked as the #2 business school for marketing. Anheuser Busch was ecstatic to announce that Heinerscheid was the first woman to head up marketing for Bud Light.
She didn’t talk about increasing sales, she talked about changing the brand’s image, an image so powerful that it was the number one beer in America while being the worst tasting light beer. She wasn’t the first up and coming marketing genius who thought that upsetting the existing customers was a small price to pay to attract new customers. Anybody who has been around the block knows that woke types don’t drink beer anyway.
This fiasco is the result of affirmative action taking precedence over competence in the private sector.
it’s also proof that the educational institutions we used to respect and honor, have been trashed. The progressives’ long march continues, now sponsored by the WEF as well as the communist party.
TRUTH!
The schools are not graduating anyone worth a darn. Morons, all!
Budweiser is awful tasting beer.Period.
How it got Buddy Literally inro First Place is Insightful on the Propagandizing of the USSA. 90% ILLUSIONARY REALITY???
You tell me, I Spit at
genearly.substack.com