It’s too late.
After losing 12% of stock value, $16 billion in company worth, more than 25% of sales and dropping out of the #1 position for beer in the USA, Anheuser Busch CEO Brendan Whitworth finally announced, “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization.”
The effort is described by Oxygen Financial CEO Ted Jenkin as corporate speak, where “simplify and reduce layers” can be translated to “clean up the corporate mess,” make the shareholders happy and increase the stock price. However, Anheuser Busch CEO Brendan Whitworth, a former CIA operative and woke corporate leader, waited too long and still doesn’t recognize the issue.
Stick a fork in Anheuser Busch and Bud Light, they’re done.
None of this was accidental or unforeseeable. Factually, former Budweiser Light Vice President of Marketing, Alissa Heinerscheid, told Anheuser Bush executives exactly what they were getting when they hired the Wharton business school graduate. Her intent was to bring a new cultural wokeism into the company, and the cultural wokeism is exactly what the company wanted.
Anheuser Busch got exactly what they structurally set themselves up to require. VP of Marketing, Alissa Heinerscheid, did not fail in her job – she delivered exactly what she was hired to generate. The infection will not be removed or cured by firing approximately 400 corporate white-collars who executed the Heinerscheid vision for the company, because it was not her vision alone.
The Anheuser Busch CEO and Board of Directors created the space for Heinerscheid to operate, approved of every move, gleefully celebrated the intent and purpose, and yet now stand back jaw-agape at the outcome? The time for pearl clutching, and reactionary perspectives is in the rear-view mirror. Do you really think the same CEO who approved the Heinerscheid agenda is really capable of removing the Heinerscheid culture?
Stop pretending. A generational collapse of a once heralded brand is complete. No one is going to touch Budweiser and the brand is permanently destroyed. How can I be so certain? Check out the video after the article.
[Side Note – The collapse is so complete and consequential, even General Mills is in damage control mode, scrubbing all connections after supporting and enlisting Alissa Heinerscheid in their college internship program.]
(Fox News) – […] According to a letter sent to employees, laid-off staff will receive severance pay, six months of continued company-paid health insurance benefits and resources to help find a new job.
The controversy embroiling Anheuser-Busch over Bud Light’s short-lived partnership with transgender activist Dylan Mulvaney has sent shockwaves through the company and the beer-making industry.
The Ardagh Group, a global glass producer who contracts with the Anheuser-Busch company, recently announced that it will be closing its plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job.
The bottling company did not reveal the reason for the move, but an investigation by WRAL reportedly found that the plants are shuttering because of tanking Bud Light sales.
Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe — which includes much of the aftermath following Mulvaney’s partnership with the beer brand.
Will Hild, the executive director of Consumers’ Research, noted that customers are now seeing firsthand how much power they have to control the market and “make their voices heard.” (more)
Pretending has consequences….
This is a video of Anheuser Busch CEO Brenden Whitworth on June 28th, explaining the issue as he sees it. Stop for a minute, just pull back to the 30,000-foot level, and look at the basics.
Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.
CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.
Effective corporate leadership is boring, bland, steady, stable, consequential to the core mission and yet brutally focused on consumer value and long-term steady outcomes.
Yes, in a modern era some stuffiness needs to be removed from the cultural climate, Tim Cook is a great example of that. However, Brenden Whitworth is what you get when you take “popular image” or progressive creep too far.
Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]
Bud Light is done. WATCH:
If we could only successfully boycott the innumerable 3 alpa agencies.
Wait and see bud will go to government for money. 3…2…1…
Another ex-CIA LOSER – praise the Lord and pass the ammunition.
Who put Brenden in as CEO? Do his credentials line up with a planned implosion of the company too?
I’m not a beer drinker, but it’s always nice to see wokesters hemorrhaging money for their little cause.
“firing approximately 400 corporate white-collars who executed the Heinerscheid vision for the company”
They’re trying to get ahead of the outrage that will follow when blue-collar workers are laid off
hence —
“… a global glass producer who contracts with the Anheuser-Busch company, recently announced that it will be closing its plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job”
Those ain’t Ivy League paper-pushers
what’s with the worn-out hungover look, as if he had fifteen minutes of sleep?
Anyone else get the Hunter Biden vibe from this guy, looks wise?
His lazy slouch surely contributes to that impression.
Slovenly and unserious and socially stoopid.
I know what you mean.
I thought that Heroin Chic look went out in the 90s.
AB has always made cheap sweet and tasteless rice swill. Never liked it. Spudz mulvany just put it in the grave where it belongs
Craft beer and German beer for me.
Give me Guinness any day — that very rare day when I drink beer; but if I’m visiting Montana, I’d like a Moose drool, if you please.
Drink Yuengling! Yuengling is good beer.
Yuengling ended up supporting the woke stuff including the transing of kids.
Link please PreacherPatriot1776
Wrong again, Zippy. Please stop embarrasing yourself.
Hahahahaha! Spudz mulvany Hahahahaha! I’ll be chuckling about that all night. Those of us who remember Spuds MacKenzie thank you for the laugh.
The only reason to drink any light beer is the end of the world is at hand and you’re out of everything else
What about to maintain the girlish figure?
Does anyone else see the parallels?
This announcement by AB, mirrors the announcement by RDS, mirrors the latest utter failures by Disney, mirrors the reports of the “spring offensive” in Ukraine, mirrors the utter failure of the “Indictments strategy” mirrors the,…mirrors the,…
THEY are sinking fast, and just as they keep going with Indictments, keep fighting to the last Ukranian, will continue to try to push RDS, will continue to push woke crap movies and ad campaigns, etc. they will not stop.
Maybe he had something important to say, however, I couldn’t listen past the 2 minute mark. It strikes me that he doesn’t understand, and the people interviewing him just don’t get it, either.
Their single, most important role is to deliver what the customer wants without the all the fancy words and frills. They made the mistake. They seem to have the roles reversed. They seem to think that “we” are the ones in the wrong; we just didn’t get the message they were so artfully trying to send.
Gag. I don’t drink beer, but this company doesn’t deserve another penny from any MAGA patriot consumer.
“They seem to think that “we” are the ones in the wrong; we just didn’t get the message they were so artfully trying to send.” Perfect dissection, Jann.
Ah, ummm, Brendan, pretty sure the conversation moved away from your sorry-ass point of view some time ago.
In fact, you no longer have anyone outside of wokedom to converse with.
Go cry in your crappy beer. Maybe you and Dylan can get some campus speaking gigs together: “The realities of terrible business decisions that we’re not allowed to mention.”
F-em! So sick of this ilk. This stuff is beyond the pale. Disgusting and depraved. Glad they will perish. Good riddance. 🇺🇸🇺🇸🇺🇸
That’s the thing about the media: they all need their cause, their story du jour.
“The world is too much with us.” Wordsworth knew it then and we know it now.
It’s a deep flaw in the human species; and it’s the reason why bread and circuses succeeded so well in Ancient Rome. So many of us on the fast track to nowhere.
Truth. 😉
How’s their woke credit score now?!
They all have the same language and the same use of “uptalk” –these hot shot C-suite millennials that think they know more than anyone else.
Whitworth is 47 years old. He’s GenX, not Millennial.
He reminds me of Hogg….
Can’t believe this beta male fool is still CEO. The board must be in denial. Btw, love the white sneakers!
RIP Bud Light. It was always crappy beer anyway.
AB forgot the 20th Century marketing adage: the customer is always right.
Are they really that clueless?
Yes
Anheuser Busch CEO Brendan Whitworth refused to apologize and fire the woke ad executive, and here we are.
Get woke, go broke.
The CEO doesn’t understand this is not a boycott — it’s a divorce!
Someone needs to put his luggage on the curb.
It’s the woke culture of cool, started by Mr Barry Hussein Otero himself. No substance, just oily charm and puffs of smoke.
Former CIA? Once CIA, always CIA.
This was an op to destroy one of our cultural institutions (a big beer company, but it’ll do); just destroy it and leave a smoking ruin. They’re not interested in profit.
My favorite part about the CIA operative CEO is the dead eyes.
Precisely what I first noticed. A case officer.
Call me crazy but i honestly believe these Co.’s want to go belly up. Why would so many Co’s , after seeing what happened to Bush plunge headlong onto the Trans mania? Target and all the others and the make up Co’s etc all knew they would be boycotted to death.
Just about all mom & pop stores have been put out of business. The choices we have to shop at are narrowing down by design.
one day it will only be Amazon. Mark my words! How better to bankrupt thriving Co.s & with eyes wide open. GO WOKE & GO BROKE. Do we honestly think they don’t know that?
Why would so many Co’s , after seeing what happened to Bush plunge headlong onto the Trans mania?
ESG, that’s why.
All about the Benjamins and ESG will guide the $$$ flow into businesses that bend to the woke.
Jokes on those businesses jumping on that bandwagon.
What are the odds the ones pushing the ESG nonsense already have short options on all of those corporations coming to them for loans and all?
I’d say the odds are well planned out in advance.
Simple as a coin toss.
Heads they win, tails you lose.
They want to control us through social credit scores and narrowing our choices in the marketplace.
yes
you vill sit in your 15-minute town
and drink your 15-minute beer
und you vill like it !
I hate that families will be hurt by the loss of income, but honestly, the alcohol industry is known for hurting families to begin with. So much pain, death and destruction.
Remember when . . . during the Super Bowls of a bygone America you gathered as much to watch the game as watch the new commercials . . . at least Clydesdales are still wonderful creatures.
Now do the same to the US government.
It is the only power we have.
Dressed like a 12 year old at a wedding and still pushing the ‘serving the country’ line. No, you moron, you’re serving a certain sociopolitical agenda that you’re subjecting us to and our tolerance has limits.
Whitworth was not serving the country when he was employed by The Company.
Heinerscheid
LOL
.
“ Stop for a minute, just pull back to the 30,000-foot level, and look at the basics.”
CTH readers….
We are truly blessed to have writers like Sundance. After thinking through what Sundance has written, consider using recent comments from Dr Malone as a means to enrich your 30K foot view. Agree, disagree, neutral stance is always yours.
As my father often says, We live in yeasty times….
Advance 30mins into the podcast to reach start of Malone commentary.
https://podcasts.apple.com/us/podcast/bannon-s-war-room/id1485351658?i=1000622582814
Rumble link to Malone
https://rumble.com/v32s9a0-dr.-robert-malone-we-needed-to-protect-the-ccp-that-was-part-of-the-logic-i.html
What did Don Jr. do wrong?
Ask the Black Knight. I am surprised that person has not posted here and told SD he is not MAGA and to get off the site.
I think it’s more the stability issue. Not that he did anything wrong.
Did it have anything to do with him mingling with the people from the NY Stock Exchange today?
Don Jr. did not support boycotting Bud Light.
OMG that is right! I had forgotten that. Also he is a major share holder in Public Square. It is all coming together
Don Jr. is and has been for awhile now, a huge supporter of Public Sq.
He was instrumental in getting it up and running with a stable of businesses.
The marketing being – Public Sq gives one opportunities to shop businesses free of woke corporate leadership and influence.
This latest hiring decision is not the greatest optic.
It deserves discussion.
SD your spot on again. These fools are so deluded by their pride and arrogance they think they are an “American Institution”. It’s cheap beer made with rice, which leaves a nasty aftertaste and a gauranteed hangover. Their success was only because of massive sophisticated advertising campaigns aimed at the easiest demographics. Which by and large detest perversion and degeneracy.
To see this brand go out of business and never hear the words Anheuser-Busch would be one of the greatest achievements of American culture. Because as a whole, the people of this nation still stand for something despite the calculated machinations of the greedy, lying, immoral scum that has risen from the political corporate media.
Definitely a metro-sexual, perhaps even gay. Which shouldn’t matter as performance should dictate succes and promotion. This guy needs to be fired and the board of directors needs to be voted out.
Here is the investor corporate governance section for BUD. This lists their woke Board of Directors:
https://www.ab-inbev.com/investors/corporate-governance/our-board/
How on earth did this man get that job. What possible credentials does he have – it surely isn’t dressing like a professional.
Adam Smith’s invisible hand became an obvious, iron fist that smashed the AB brand. The “too cool for school” CEO and his perverted marketing priestess built a bridge to nowhere for their consumers.
No doubt, there are good people are being hurt by losing their jobs, and they are the tragic victims in an ongoing and intensifying ideological conflict for the soul of the nation. I believe it is figuratively analogous to casualties fighting for righteousness in a shooting war.
Yesterday, while surfing conservative radio broadcasts, I heard Hannity plead during his show to end the boycott because the lower level employees at AB and its suppliers are getting laid off. “Give management a chance to make things right,” he said. Ridiculous, say I. They are trying so hard to verbally “spin” their way out of the mess that they all should be puking.
Unless and until corporate executives promoting aberrant, counter-culture policies in the faces of their righteous customers are met with an immediate collapse of the demand for their products in the marketplace, they will continue to aggressively attempt to pull all of us down the road to moral and cultural ruin.
My trips to the grocery store are now highlighted by strolling past the beer coolers and seeing the Budweiser and Bud Light cartons stacked high and largely untouched, while the other beers show clear evidence of significant turnover.
Let the fire rage.
Hannity always cites the common-man theme so that higher-ups are never held accountable
muh rank-and-file, yada yada
So true dallasdan and when Bud Lite has burned we will salt the ground and never look back.
This is not a difficult task for An Bev to resurrect from a self destructive marketing strategy.
Start by bringing back Spuds McKenzie in a humorous manner. You know, Spuds gets to growl and chase Dylan Mulvaney off the property.
Modelo is an InBev product
Fine.
Spudz chases Mulvaney into the street and both are run over by a beer truck.
I can’t stand to read any more coverage of this man who thinks he’s a woman. He is an acting parody of the worst stereotypes of real women, makes Shakespeare’s male actors playing women look conservative. I’ve been a woman for over 50 years and no one I know wears gloves up to the elbow, uses wild gesticulating, pink lingerie in bubble baths and does exaggerated gyrating dance aerobic moves. It’s obnoxious, attention seeking behavior that degrades real women.
good to hear a woman’s perspective, thanks Jen
I may not be quite right but I think his stupid blog thing was about life as a girl, not even a woman.
The few things I saw him do were giggly, silly pre teen girl things.
He minced and pranced and giggled and simpered like a very immature 12 year old.
As Elmer Fudd once said. Good widence to bad wubish.
The crazy thing is look at how sane Mr buzzword sounds here compared to the person who’s decision he is trying to bury, Heinerscheid.
“It’s bigger than a business story.”
There you go.
It’s not about stewardship, it’s about the warping of society, destruction of culture, via celebration of perversity.
Woke has it’s agenda, MAGA has it’s own.
Who put Brenden in as CEO? Do his credentials line up with a planned implosion of the company too?
Budweiser was always the go to beer for the good old boys. Do you think this could be deliberate?
The entire Culture War and every casualty thereof is deliberate.
The entirety of humanity is the target.
The suit without a tie is the uniform of Globalism.
The ability to spend their money as they see fit and their vote are the 2 biggest powers people have. Hopefully this will help wake them up to how much power they really have and they’ll use it wisely and frequently.
As usual, a perfect analogy with President Trump in reading the poem
“The Snake”
Even the Clydesdale Horses can’t save A-B.
Total unadulterated bullshit fraudster, just like most of the trash coming out of the universities pretending to have earned their “sheepskin” and ready to change the world. He and the entire Board of InBev should loose their positions for thinking so little of America and her citizens as to foist yet another fraud onto us. We have Globalists about to commit a biblical level extermination of caucasians if they can goad the US, Europe and Russia into nuclear war; a demonic hell-bent administration driving to collapse the USA with viruses, wars, wars, inflation, immigrant invasions and cutoff of energy and a Kongress holding proof of high crimes and misdemeanors of POTUS, yet they go on vacation, so they don’t have to act!
In my lifetime, I’ve lost blood, friends and family in the many thankless wars to build this country and I’m totally ashamed of how our sacrifices have been pissed away. If this next POTUS election is rigged like the last one, the corks are going to pop!
If this deep state CIA operative fails in his AB CEO position I’m sure Fox News will hire this disgusting excuse for a failure. After all they have Paul Ryan on the BOD. Another major failure. They take care of each other all by design.
Good interview on Fox Business with Varney.
Former Anheuser-Busch Executive Blames One Man for Beer Company’s Downfall
Wonder if horse face will get her six months pay and retired to the pasture
my friend says “If I don’t see you in the future, I’ll see you in the pasture”
Beats the glue factory.
I’m grateful to Bren for informing us about the other companies “under his umbrella”.
I’d love to see him in khakis and a polo…
I feel sorry for the layed off workers. It’s always the little guy that does all the work that suffers from the idiocy above them.
How does a CEO not get fired for losing top market incumbency by such a precipitous margin in an own-goal scenario?
AB needs to get rid of Whitworth.