It’s too late.
After losing 12% of stock value, $16 billion in company worth, more than 25% of sales and dropping out of the #1 position for beer in the USA, Anheuser Busch CEO Brendan Whitworth finally announced, “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization.”
The effort is described by Oxygen Financial CEO Ted Jenkin as corporate speak, where “simplify and reduce layers” can be translated to “clean up the corporate mess,” make the shareholders happy and increase the stock price. However, Anheuser Busch CEO Brendan Whitworth, a former CIA operative and woke corporate leader, waited too long and still doesn’t recognize the issue.
Stick a fork in Anheuser Busch and Bud Light, they’re done.
None of this was accidental or unforeseeable. Factually, former Budweiser Light Vice President of Marketing, Alissa Heinerscheid, told Anheuser Bush executives exactly what they were getting when they hired the Wharton business school graduate. Her intent was to bring a new cultural wokeism into the company, and the cultural wokeism is exactly what the company wanted.
Anheuser Busch got exactly what they structurally set themselves up to require. VP of Marketing, Alissa Heinerscheid, did not fail in her job – she delivered exactly what she was hired to generate. The infection will not be removed or cured by firing approximately 400 corporate white-collars who executed the Heinerscheid vision for the company, because it was not her vision alone.
The Anheuser Busch CEO and Board of Directors created the space for Heinerscheid to operate, approved of every move, gleefully celebrated the intent and purpose, and yet now stand back jaw-agape at the outcome? The time for pearl clutching, and reactionary perspectives is in the rear-view mirror. Do you really think the same CEO who approved the Heinerscheid agenda is really capable of removing the Heinerscheid culture?
Stop pretending. A generational collapse of a once heralded brand is complete. No one is going to touch Budweiser and the brand is permanently destroyed. How can I be so certain? Check out the video after the article.
[Side Note – The collapse is so complete and consequential, even General Mills is in damage control mode, scrubbing all connections after supporting and enlisting Alissa Heinerscheid in their college internship program.]
(Fox News) – […] According to a letter sent to employees, laid-off staff will receive severance pay, six months of continued company-paid health insurance benefits and resources to help find a new job.
The controversy embroiling Anheuser-Busch over Bud Light’s short-lived partnership with transgender activist Dylan Mulvaney has sent shockwaves through the company and the beer-making industry.
The Ardagh Group, a global glass producer who contracts with the Anheuser-Busch company, recently announced that it will be closing its plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job.
The bottling company did not reveal the reason for the move, but an investigation by WRAL reportedly found that the plants are shuttering because of tanking Bud Light sales.
Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Light’s sales volume fell by 27.1% over that timeframe — which includes much of the aftermath following Mulvaney’s partnership with the beer brand.
Will Hild, the executive director of Consumers’ Research, noted that customers are now seeing firsthand how much power they have to control the market and “make their voices heard.” (more)
Pretending has consequences….
This is a video of Anheuser Busch CEO Brenden Whitworth on June 28th, explaining the issue as he sees it. Stop for a minute, just pull back to the 30,000-foot level, and look at the basics.
Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.
CEO Brenden Whitworth represents the culture of popular style in corporate management. Marketing VP Alissa Heinerscheid is what you get with this specific type of CEO.
Effective corporate leadership is boring, bland, steady, stable, consequential to the core mission and yet brutally focused on consumer value and long-term steady outcomes.
Yes, in a modern era some stuffiness needs to be removed from the cultural climate, Tim Cook is a great example of that. However, Brenden Whitworth is what you get when you take “popular image” or progressive creep too far.
Who Brenden Whitworth is, meaning the stuff inside this guy, reflects exactly why Donald Trump did not put Don Trump Jr. in charge of Trump Corporation. Donald Trump chose Eric Trump to run the company for this exact reason. [Oh snap, was that my outside voice?!]
Bud Light is done. WATCH:
We the People MAGA have more power then we think
The best part about it is that people running away from Bud was not planned, organized or thought out. It was just a near universal gut “YUCK” reaction. That is why it was so powerful. Typically the Left considers themselves masters of causing/controlling emotional reactions in people. They touched a huge gag reflex instead.
like turning up the wrong water valve
Charles Barkley was unavailable for comment.
Agree, but speak for yourself, as I have long known we have far more power than they.
After all, THEY ALL want PDJT utterly destroyed, and the ONLY thing standing between HIM and THEM, is US.
WE are the reason he is STILL STANDING, and so long as WE stand firm, they CAN NOT TOUCH HIM.
Thats pretty damn powerful, if you ask me!
Mulveney is the child Heinersheld always wanted. Heinerscheid syndrome by Proxy
Whitworth must wish he was back to raiding Conservatives homes, putting on hits, ordering death squads, using the CIA DB to spy on past girlfriends.
Good point on Don Jr. Eric is the brains of the organization.
This was a practiced canned speech that has “media consultants” all over it – and it failed! The clothes: white sneakers, no tie, a bit hunched over, hands crossed over on the table. What CEO acts likes this? How many times can you say the word “conversation”? But, it’s only one way – his. This is a total disaster. Clueless. This is what a failed politician or CEO looks like.
Spot on, Max. White shoes remind me of retirees flocking to Florida for the winter.
Don’t forget the shiny pants with a crease.
And the matching white belt. YUK!
I noticed the pathetic body language as well.
I’m 36 so the clothes didn’t bother me. This person lacks command presence.
I’m 78 and the clothes do bother me. I have had to get used to my pastor standing behind the stand (pulpit removed already) in his jeans, sport shirt and boots, occasionally wears a long sleeve shirt with tie and khakis. People attending church come in flip flops, shorts, any kind of t-shirt. Some time ago I let my pastor know what I thought of his wearing a Cardinals t-shirt while doing a baptism. It’s hard being old and everything is upside down.
The Lord looks at the heart. Being a pastor is tough work these days (ask me how I know) … I’m sure he could use a few more encouraging words and a few less complaints about his clothing.
…and the hipster 3-day old beard. Sloppy and unprofessional…yet dredged up all the 80’s idiotic corporate power buzzwords that mean anything but what is coming out of his well-paid mouth. Guessing he’s owned by DC The Cesspool.
I have been puzzling over that for a while, what to call that “growth”: “the hipster 3-day old beard”
My Mom and I watch a lot of Hallmark movies to get away from watching the news – unfortunately, this “look” has infiltrated there as well and I don’t get it why they think that is good – if you are the girl being kissed – even once – by that horrible scrapey bristle, it would be quite a miserable experience –
plus, it looks so lazy and slothful, as if the fellow has the shakes from a bad hangover and is not in any condition to shave himself – or go to a job – except the dude is often dressed in business attire, attending a board meeting for his charity organization which he runs as a secret millionaire.
To me it looks kind of like molded bread.
Forget what it was called,…”the stubbler” perhaps?
They marketed an electric razor, specifically made to give the user that “3 day beard growth look”…I recall seeing it awhile back and laughing, as I mentally added it to the list of things “Don’t want, don’t need, and wouldn’t want it if ya paid me to take it.” which is actually a very LONG list.
Use to call it the “Jed Clampett look” after the guy from the Beverly Hillbillies.
A bead of several days growth, a suit coat over something looking like a T-shirt, shoes with no socks.
The TV show “Miami Vice” made this goofy look all the rage a few decades ago.
I noticed it seems to be back again just about two years ago or so.
Of course; he’s former CIA after all.
And those creepy hooded eyes. Shudder!
Good, the boycott is working.
Now if Sundance will stop pushing FOX NEWS like somebody pushing cheesecake on a fat girl trying to diet, we can accomplish even more.
Who’s that black panelist making the “queer” talk? Ugh. These people have made themselves a Gang of 8 for personalized, maximum leverage. The “conversations” are spewed talking points, nothing more.
Feel free to boycott Fox all you want but blame Sundance for using whatever tools he’s got to get the word out or make a salient point??
Clueless.
Sometimes you have to go where the story is or leads you.
Lame attempt to justify Sundance ignoring our boycott.
How do you know SD is ignoring?
Using the logic of your reply to Rock, one could say “Don’t report on Tucker’s stuff with Twitter because Twitter/Elon is bad.”
But he does, because that’s where the story is.
WTF
Bro, this is our dearest Slimer.
Flag sent.
Go flag yourself, hall monitor.
About as lame as your fat girl cheesecake line.
I believe someone famous once said that you use the tool you have. Not every tool is going to be what you’d prefer, but use what you have.
What in the world?
No common sense. Nada
Who do you think U R? Nobody.
Well, the screen name does indicate SOME self awareness of the nature of the problem.
Think of Joe as “sum dum potus”, Kameltoe as “sum dum bitc,….VP” and Buttgig as “sum dum ,…transportation secretary,…and see how it puts everything into perspective?
We quit Faux after the 2020 fraud.
Yet appreciate Sundance linking Faux articles.
Cheers!
Well, Sum Dum if you don’t like it, you HAVE options you know.
I see no “pushing” of Fox.
Me either.
Some Dumb Guy.
Yes, yes you do appear so.
Isn’t it early in the day for “incoming” Since they come in “two’s ” ,where is Sum Dum Gal….
You always have the choice of shut your mouth and get up from the table.
No one force fed you.
You sound like Zuckerberg defending censorship on facebook or Antifa Jack defending twitter censorship.
My reply to them is the same as my reply to you. F off.
True Alleycats, especially since this is Sundances Blog.
He puts all the work in he calls the shots.
Sundance correctly calls the internet the modern town square. He doesn’t get to censor what I say on my soapbox in the modern town square. Not without resistance.
Like Sundance says, find communists and be sand.
I am sand.
You are boring.
Parents stopped being parents and started being their children’s “friends.” The result is children who cannot become functional adults.
CEOs stopped being businessmen and started being “cool.” The result is corporations who produces lectures in place of goods and services.
Politicians stopped being leaders and started being “compassionate.” The result is government focused on conjuring up new problems rather than solving existing ones.
Western culture has been shifted to prioritizing emotions over outcomes.
It is a road which ends in being happy (emotions) and owning nothing (outcomes).
This American Thinker article, interviewing a 90 year old, speaks to your point dramatically.
👇
https://www.americanthinker.com/blog/2023/07/in_conversation_with_a_nonagenarian_on_what_caused_our_civilizational_decline.html
Spot on.
I am amazed at the lack of “attention to detail” in my chosen industry of aviation.
Being fore warned is being fore armed. Just sayin’
Be careful who you travel with.
I think I would agree since I believe the pilots had to take the jab. I don’t plan to do any more flying.
And not even being “happy” for long.
Right you are! My wife and I raised two boys, both conservative hard working adult males. We told them when they were young “We’re not your friend, we are your parents. We have plenty of time to be your friends when you’re grown and mature. End of story. It works.
well said…
A friend’s daughter told me (about 15 years ago) that as soon as she graduated from college she was going out to make a difference, and not screw up the world like “you” (meaning those of us in her Mother’s generation) have done.
Wonder where she is now and if she’s proud of her role in all this? She was “woke” back then, before the word was used in the context it is used now.
All those dayglo freaks who used to paint their face / they joined the human race / some things will never change.
— the esteemed philosophers Becker & Fagen.
Found in the bin… 🙁
Now that you mention it, I found your info on the blocklist. I removed you….can’t be all bad, you like Steyne. 😉
Keep it up, and you’ll be back on the list.
I couldn’t boycott bud light because I didn’t drink it, but I haven’t bought anything else from that company since this started (M Ultra), nor will I. When you hate your customers, don’t be surprised when they hate you back.
🍷
Cheers….
Sustaining it has always been the problem. The beauty of that CBS clip is it expanded my target list of A-B brands.
Correct!
Lucky for me I’ve never been a beer drinker, though I sometimes cook with it.
Saw a huge Budlight truck driving through our small, rural, town. The guys in the truck looked miserable. I’m sure they got some flack from people here. But, most people know, it’s not the guys driving or delivering who are at fault. Their good jobs just got destroyed by the Woke jackwagons. Sad.
The thing is that beer sales aren’t down, only A-B. They’ll be driving beer trucks for other brands soon.
Hallelujah!
The power of our voices at work.
It wasn’t “just one can” that turned people off.
It was the video of Alissa Heinerscheid trashing their customer base.
She absolutely insulted their customers and essentially said they were worthless scumbags or worse. And needed to get rid of them. The message wasn’t lost, their marketing/advertising did exactly what they said their intentions were. They got rid of their customers.
It is the arrogance.
We know what is good for you.
So, shut up and do it.
That strategy is generally not very successful.
I’m going out on a limb here. I’ll bet she’s a democrat. LOL
And the happy little fake “smile” on the face of the thing with the black gloves on. CREEPY.
My $0.02 -the can became the flashpoint.
Most people know that almost every large company has given some money to LGBTQRS causes at some point. Dylan is so offensive as a wannabe woman that his can marked the perfect flashpoint for all of that consumer sentiment to be funneled at AB.
When you think about it, it’s not unlike Trumps election. We are tired of our supposed “leaders” screwing our country and our children. In 2016, a new hope…the blunt object by which to bludgeon the traitors appeared. In 2020, the empire struck back but in ‘24, hopefully we will see the return of VSGPDJT. . .
https://amac.us/newsline/society/targets-stunning-woke-collapse/
Another telling feature is that fake smile this WOKE CEO puts on. These companies could care less about the people being laid off, they have an agenda that they are being told to push through. If they did care this POS CEO would have been fired already.
Looking and listening to that guy just screams ‘Dweeb’.
Grab me a Yuengling, Bud!!
I just came from the liquor store with a 12 pack of Flight!
Good choice.
I enjoy local craft beers which might be a more more expensive but better taste then these conglomerates with their processed beers and woke agendas.
Sip by sip one of the best Pale Ales out here. Tuckerman Brewing Company – Home Page
Am told it’s just another brand owned by InBev, which owns Bud, so….
Incorrect and ill – informed. Yuengling is still family – owned and is the top independent brewer in the U.S. (Samuel Adams is #2). Yuengling did enter into a distribution partnership with MolsonCoors (woke just like InBev) a few years ago to help them gain a footprint west of the Mississippi River however MolsonCoors does not own an interest in Yuengling.
MMT. Modern Marketing Theory.
The customer is nothing, nobody. You will do as we say, lick the dirt from our boots and other places. And like it.
Just like the nonsensical Modern Monetary Theory (just another old Scam), Budweiser is drunk on their own hubris.
And after licking their boots we will give them all our money.
Just because they are so special.
Could have sworn Don Jr. spoke on not boycotting Bud Light over a Trans Ad -at the start.
He did on Truth social.
I responded to his absurdity by replying
“No can do Don”
Good memory SunnyFlower5!
The least ‘inclusive’ marketing campaigns of all time. We hate our customers and can only survive if we replace them. That’s what they believe, and they haven’t changed their mind.
Don’t forget the de rigueur 5-day beard (that’s trimmed daily), perfect teeth, and vacant manikin visage.
And what’s with the “incoming” remark from the woman? Is it meant to convey that she’s tough to Mr. Responsible, or to the audience?
This egotistical fool has put this entire failure in perspective and demonstrated how it happened.
First and foremost Whitworth is the CEO of a 165 year old institution, his ego is in his own way of recognizing what his position truly is. Whitworth claims what pains him most are the 65,000 employees, if it really is effecting him it does not show, he refused to answer the questions put in front of him.
Should the board of directors leave this egotistical individual in place the company will fail and become an acquisition target of one of its competitors, thousands of employees will loose there jobs and the brand will vanish. The consumer has moved on, they are not returning, letting 400 white collar jobs go will not correct this issue, spending 3X your budget to promote Bud Light will not fix the problem. The problem is a woke leadership issue and it appears the public has spoken very clearly regarding the business model of this 165 year old company.
The failure created within 24 months of being CEO, the saga of Brendan Whitworth should be Basic Business 101 for anybody attempting to learn about management and what not to do. Seeing how that interview was from late June, I shall assume that the board of directors are content to let Anhueser-Busch, fail and vanish into history.
The annual shareholder’s meeting should be a riot (literally). Why this guy should allowed to continue in his present position is a continuing mystery unless they decide then and there that he should be canned. Prime ministers suffer no confidence votes for political positions with less consequential outcomes. This idiot is not long in his present position if I were sitting on that board or a major shareholder (I am not).
“Loose” their jobs?
it’s so jarring when I see that. happens all the time
What irks me even more are “there jobs”, but I hate being a grammar not see.
Take a look at Procter and Gamble’s most recent earnings report. Income was up 600 Million, but there was a 400 Million dollar commodity savings. So really income was only up 200 Million and that is after huge price increases. Volumes are down again – P&G’s market share is shrinking every quarter. They’ve admitted to making the size of their Dollar Store Tides and other products a little smaller. That is the only area where there has been growth in volume. Apparently volume at other retailers is way down.
P&G’s lackeys in the financial media are mostly covering for them. WSJ gave one sentence to decreased volume in an other wise upbeat article. It has also kept P&G’s earning report off the front page (since when did that happen?) WSJ did open up the comments for 4 days so we’ll see if any readers start calling them out on their BS.
I’ve noticed at Walmart the prices are rocketing into the stratosphere, and it doesn’t show any signs of slowing down anytime soon. I’m just an old woman who doesn’t have too much longer to live, but I really feel sad for eople trying to raise up young kids. Hubs and I have cut way back on our food intake and it’s actually helped us to slim down some, but kids need steady nourishment to thrive! It’s not fair that they are deliberately being made to suffer! I don’t know how these Biden mics people sleep at night.
Reporterette introducing the segment: “the company had sent her (sic) personalized Bud Light cans.”
Reporterette introducing the CEO: “How and why did it go so far off the rails when you sent one can to one person?”
When you purposely light yourself on fire just to see what will happen, you can expect to get third degree burns and possibly die. No apologies will help and it’s definitely too late to say your sorry.
It’s amazing how many things are “unforseeable” to the elitists that are absolutely ironclad predictable to the average person.
Cut back oil and gas production and 6 months later there’s high inflation? Unforseeable.
Force mass conversion to electric cars and overwhelm the grid? Unforseeable
Go woke go broke? Unforseeable.
Trump popular with blue collar workers? Unforseeable
etc, etc
Only unforseen blessed to those with their heads where the mushrooms grow.
I love when you use your outside voice Sundance.
Me Too , Sundance ! 😊
👍🇺🇲
Serious question:
Why do we NEED alcohol? what is the benefit? What is the benefit vs the risk?
Who told us (besides marketers) that alcohol is a necessary component of our consumption and society?
And here’s the latest stuff on this “harmless” drug:
https://scitechdaily.com/page/1/?s=marijuana
I’m a loser on this question. I need some beers on the weekend to get through, there’s a lot better ways. I’ll pull a fast one and say Jesus turned water to wine, so I guess it is ok. Not recommending alcohol to anyone, speaking for myself.
Jesus turned water into wine at a wedding celebration at which everyone drank up all of the wine provided by the host. So that tells me that enjoying oneself periodically (you decide) in a way that is celebratory, fun, and enjoyable is acceptable.
Drinking daily until you are sloshed, outwardly angry, out of control, harming yourself, and can’t make it through life if all of the alcohol in the world disappeared is probably not a good choice.
Drunk, fat and stupid is no way to go through life.
Dean Wormer “Animal House”
In-laws visiting, for a start.
Some things you might not need but enjoy.
Why Not? I learned in the Army. 25 cents per pitcher of cold Olmpia beer in t 1968. Your welcome
My Dad used to drink Olympia. “It’s the water”. Do they still make it?
It prevented the deaths of Western Europeans from dysentery leading to the Renaissance and all of what we consider the marvels of Western civilization. The brewing of alcohol, particularly beer, developed and advanced scientific knowledge.
There are non-sarcastic studies illustrating how beer saved the world.
I’ll drink to that.
Cause it compliments a good BBQ steak, burger etc. I don’t drink to get drunk, I drink a beer now and then for the taste and refreshment. I love a cold beer after mowing my lawn.
My husband was a non drinker but he drank , ONE beer a year. After a long hot day working out side. A six pack lasted six years in the refrigerator. Does it really ” keep” that long??He never complained…😅😅
Beer is proof God loves us and wants us to be happy.
Quote by somebody 😁
Me, I quote that often and frequently.
Benjamin Franklin is who I often see that attributed to.
We have a small built in refrigerator in our outdoor shower. Every one of my kids and their spouses appreciate the joy of a “beer shower” after the beach. I am getting a small ice maker to compliment the fridge. Mrs Buckwheat enjoys a nice gin and tonic.
Prohibition was a miserable failure and gave us the Kennedys.
Never cared for the taste of beer, it was like a swallow of sea water to me. I used to really enjoy an occasional frozen Margarita or shot of tequila or schnapps (just one). Then I had a nasty retinal hemorrhage and my Dr said no more alcohol, period.
“If you don’t start drinkin’ (beat beat beat) I’m gonna leave”
They posted the umbrella brands in a graphic for all to see?
😆😆😆
What is it with this hyper attention on sexuality? Who cares what you do in your bedroom and with whom? Why can’t people just keep their mouths shut about it? Keep it private. Try to live your life with character, honesty, integrity and a purpose.
It’s part of the Communist Conspiracy to degrade humans, to demean dignity, to drag us down to disgrace, to destroy in order to remold humanity to the desires of the hearts of the foul God hating Fabians and their fellow travelers.
It is part of a conspiracy that began the very year of our Founding, yet can be found even farther back in other secret societies founded to gain control of all peoples, and, ultimately, to the Garden of Eden, regarded figuratively or literally, all that is transpiring now began at the very birth of mankind.
And way before, because it’s straight out of the pit of hell. Satan, the father of lies is the author.
… this guy was CIA???!!!
As for his dress, many important figures dress that way nowadays… they look like excited, immatures high school students. They want to have the ‘hip”, ”with it” look… they succeed in that with corresponding , deserved results.
… this is what modern culture misses… seriousness.
it’s become another conformance uniform
“People still drink beer”….just not YOUR beer, Brendan.
His reaction is typical arrogant “they’ll come back” rhetoric. No, we won’t, because yours is sh*tty beer in the first place, buddy. Bwahahahahahah!!!
He said he is accountable, but that was a month ago and apparently accountability has no real meaning in AB-InBev land.
Of course it doesn’t.
To his like it resembles Abracadabra, except that word is an alliteration of a Hebrew phrase meaning I Create As I Speak.
In this clown’s case Accountable would mean I Destroy As I Speak.
Or “I create destruction as I speak”. How many lives are going to be ruined before the dust settles?
Way to go, Team! ,,,,and another one bites the dust!
Brendan looks like he could float right out of his loafers.
Not that there’s anything wrong with that.
😂🤣🤣🤣🤣
The video is unavailable in Canada…is there another link?
It happens to us here in Canada quite often.
Cheers!
A VPN is so very handy not only for reducing your vulnerability to bad actors, it allows you to pop up in another country and view things only available there.
In this case you would simply open the VPN window and switch to the US.
I use Norton VPN, get it along with my anti-virus and such, and truly love the globe surfing capability it offers me.
There are free versions, but like all things free, there’s a catch and are not likely safe.
Yes, I tried watching it 3 times and couldn’t get past the song before the screen went dark.
As Sundance asks: “Does this guy with a scruffy beard, sneakers and a business suit with no tie, look like a corporate executive who understands stewardship? Not even close.”
This financial collapse of Anheuser-Busch is similar to the Titan submersible catastrophe recently. The CEO, Rush Stockton didn’t want to hire any “50-year-old former Navy submarine engineers.” He wanted to hire “young inspirational people with imagination.”
Look at the result. The submersible Titan, with a carbon fiber composite hull, imploded when it approached the depth of 12000 feet, killing the CEO, “two rich underwater tourists,” and the two-man crew.
Let’s go Brendan
Underrated comment.
I would expect shareholder law suits to finish the carcass.
No, they changed the laws, regarding CEO’s to have a fiduciary responsibility to the stockholders to make corporate decisions dependant on increasing value for shareholders, to “allow” CEO’S to take into account OTHER “shareholders” like the earth (environment) or Society (DEI) BEFORE they started all if this Woke B.S.
Thats why they include “stakeholders” as a bastardisation of SHAREholders, like they transmogrified Equality to Equity, hoping nobody would notice.
That’s the end of the stock market.
.
(By the way, Brenden Whitworth is CIA.)
I have a question re the video. Call me frivolous. But. Why is little Whitworth’s chair raised up so ridiculously high that his feet can’t reach the floor?
.
I noticed that. Odd.
He is on a high chair to make him look Important. Not one sincere sentence out of tht arrogant creep. Gail and Oprah buddy is so focused on LGBTQXyz. . Typical . He should be fired immediately. The distributors hate his guts
“Do you hear us now (AB InBev)?”
– MAGA Nation
Was there an organized “boycott” as she says in the video? Even if there was it’s more likely that when people see the blue Bud Light bottle they now see a transgender guy in a black Breakfast at Tiffany’s dress and don’t want that image attached to them while they hold the blue bottle. The big drop in sales seems more organic than organized.
Exactly.
It’s not a boycott.
It’s a divorce.
When I first saw Mulvaney, there went my image of Audrey Hepburn in that Breakfast At Tiffany’s ensemble.
A picture of what happens when the gov’t inserts itself (lol, “former” CIA) into corporate America. And, I love that last paragraph, SD. Bullseye.
If AB’s CEO was a CIA employee and he is this short-sighted and ignorant, then the CIA is in bad shape and we’re in deep kimchee.
He is, and we are.
the oppostie. the more incompetent the CIA is the better off the world is
Incompetence serves the end goal of destruction just fine.
This guy is so full of Clydesdale pee
Watch for 2nd qtr earnings/sales due out 08/03/2023
Time of Release
Before Market Open
This one is the first to reflect April’s mulvaney.
Overheard a couple distribution heads visiting a local gas station complaining about not getting paid and figuring out how to restock the cases of budlight sitting in front of the beer section.
Had a chuckle inside but felt bad as it wasn’t anything they done to be put in that situation.
I think my favorite part of that CBS clip is that I got a complete list of every single Transheuser-Busch brand that I can dutifully avoid.
They tried to go out if their way to put Bud Light down in the corner, as if to say, “Oh, it’s not that important. Look at all these other brands.”
Brands that I now know I can ALSO stop buying.
Also, WRT the 27% decline, as Transheuser-Busch cuts production, it means less beer on the shelves and less money to pay distributors to put Bud in favorable locations in the store. That means even steep declines because now you’re down to people actively trying to buy Bud Light…which is not a huge number…and other brands getting top billing.
Miller, Coors, etc will be piled up at the front of the store making it easier for people who want convenience and fast/cheap beer in large quantities to grab a case of Anything Else and leave the store.
It’s going to get worse from here for them, and deservedly so.
Here’s the list:
https://en.m.wikipedia.org/wiki/AB_InBev_brands
Out of that whole list Lowenbrau was the one beer I used to like, but I haven’t seen it in stores in a very long time.
Towards the end of the article, I understood Brenden Whitworth to be described as a “progressive creep”. I reread that section, and I’m sticking with my first understanding.
I’m shamed, Whitworth is a former Marine, too; and he’s not an Ivy Leaguer, who would have thought on either count-times change; with today’s corporate culture, Heinerscheid will have her pick of high-paying jobs, damn the bottom line.
.
He was a Marine for only 3 years, and likely CIA at the same time. Then he went full CIA, then to Harvard for MBA.
.
Bud Light will never shake its image now that it’s a queer beer! The LGBTQ+ campaign and the handling of the subsequent protest fallout afterwards has made certain that neither straights or queers will drink the beer and basically that’s the entire beer market! Well done Brenden Whitworth!
Will those with formerly valuable and lucrative distributorships be compensated?
What pisses me off is the nonchalant attitude these creeps have about the guys and gals on the production floor.
They don’t care about us- the ones who make things, fix things,etc
The great weaknesses of consumer boycotts in this country is sustainability and focus.
If you focus on it. If you sustain it. You destroy it.
Economic soft power WORKS and is the centerpiece of Trump economic and foreign policy.
Imagine a world where instead of street protests, we simply collapse Bank of America by closing our accounts. Nothing illegal about it. Nothing that can be infiltrated or co-opted. And it can’t be countered.
That is real power.
Couldn’t even get people to sustain boycotting the NFL.
Right, only about 30 % of the people know what is going on. 60% could care less unless it impacts them personally and 10 % are in on the deal. Bud Light worked because it impacted their market which is the 60 % that don’t care but they do drink a lot of beer and Bud Light pissed them off. They still drink beer but not Bud Light. If that 60 % percent were ever focus on what is going on in this country politically they could change it to anything they want it to be.
You can’t achieve proper focus. People don’t buy “the NFL”. They buy the Philadelphia Eagles in Philly. The Broncos in Denver, etc. hard to focus and hard to sustain.
Also, the NFL bought off the players to get them to stop because it was harming their brand. Unlike Transheuser-Busch, the NFL realized they had gone too far. They ended the protests, and did what a lot of companies do: run pro military ads with lots of flags. That shuts most normies up. I expected A-B to do something similar, but they are committed to destroying their company for a bunch of cross dressing creeps.
Also, an NFL boycott has too many interconnected pieces. Families, for example, enjoy watching the games together. And friends. It was hard to sustain because it required choices that hurt others in peoples’ circle.
Commodity type products, things you can get anywhere – and I include banking in that – are easier. Nobody in the house is complaining when the Yuengling shows up in the cooler. There are some minor switching costs to changing banks, but once you change you’re over it after a month.
Concentrate firepower on a focus point, sustain it, destroy it.
I’ve never been back.
And couldn’t happen to a more deserving company either.