NBC News is taking a victory lap after their successful efforts to target their competition, The Federalist website, results in GoogleAds demonetizing the outlet. However, within the article the NBC report also implicates Google in large-scale antitrust violations.
According to NBC the outlet asked Google to take action against the Federalist. Emphasis mine:
(Via NBC News) […] The two sites, ZeroHedge and The Federalist, will no longer be able to generate revenue from any advertisements served by Google Ads.
A Google spokesperson said in an email that it took action after determining the websites violated its policies on content related to race.
“We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing,” the spokesperson wrote. “When a page or site violates our policies, we take action. In this case, we’ve removed both sites’ ability to monetize with Google.”
[…] Google blocked The Federalist from its advertising platform after the NBC News Verification Unit brought the project to its attention. (link)
Apparently NBC has a self-admitted division within its news operation that is specifically focused on eliminating any competition. To accomplish this objective NBC requests Google to target and remove revenue from their competition. An alignment of self-serving interest based on ideology. This is only one example of an unlawful antitrust violation.
This is a rather stark admission; and the fact that NBC would publicly admit their intent is evidence of how little the media is concerned about the nature of their ideological manipulation.
However, there’s another public admission within the article that is worth highlighting.
[…] Google added that it takes into account all of the content on a website including comments to determine if a policy violation has occurred.
That is how Google has gone beyond the scope of commerce, and into the realm of curtailing speech. By weaponizing their ability to demonetize a platform Google attempts to force digital platforms to remove public speech they disagree with.
What you the reader/commentator write on a website can end-up with Big Tech targeting that website financially. Think about the larger ramifications here. Hopefully, in a modern era where so much information is now captured by alternative outlets, everyone is starting to see just how big an issue this control authority has become.
On May 28th, after President Trump signed an executive order targeting on-line censorship, CTH wrote a twitter thread about it. There has to be a breaking point where the FCC or DOJ steps in to address these issues, if our constitutional republic is to survive.
[Read Executive Order Here] – In the periphery of this executive action there are indications, and a widespread expectation, the DOJ is close to filing an antitrust lawsuit against Google Inc and their affiliated companies. There is a possibility the controlling ideology of ‘big tech’ is about to merge with legal action by the DOJ.
The DOJ action has not yet happened, but there are signals it is close. There have been visible signals, subtle but visible, the DOJ was/is about to move on a massive (the biggest in history) antitrust lawsuit against Google and all affiliates.
The issue will not necessarily surface as most would think; via a bias based on conservative -vs- leftist ideology in content manipulation; though those underlying aspects are a part of the larger underpinning we will soon see surface.
Antitrust lawsuits, writ large, are based on “prices”, “costs”, and net “financial” distortions caused by corporations not competing based on open commerce. “Antitrust” in it’s structural form is based on costs and the manipulation of prices. Essentially, controlled commerce.
In the digital sphere the targeted firms have not opened themselves to liability based on ideology; but rather Google, all subsidiaries and alliances, have opened themselves to antitrust violations through the manipulation and control of financial benefit.
Demonitization of digital platform content providers, in combination with Google’s control of almost all ad revenue in the digital space, is what has opened the door for DOJ intervention based on antitrust laws…. But will they take action? That’s the question.
Antitrust intervention is warranted because the content being generated on these on-line, digital platforms, is being arbitrarily valued by the media company GoogleAds and not the free market. Devaluing certain content they are ideologically opposed to creates consumer distortions.
Underpinning that revenue control is the ideological nature of the control enforcer, in this example Google. However, for the purpose of antitrust lawsuits, that motive is irrelevant.
The methods, practices and purposeful control of value; through collusion of corporate interest specific to a planned and organized effort to control monetary benefit; is the part of their activity that is quantifiable, discoverable, easily provable, and ultimately unlawful.
The financial distortion of internet commerce is the crack in the Big Tech stranglehold that should afford the DOJ the opportunity to step in. Google (and all subsidiaries) will lose on the substance of their defense because ultimately their business practice has resulted in, and arguably they have engaged in, price fixing.
It will take time, but from an optimistic position if the DOJ take action eventually Google would be forced to settle a lawsuit. There could be a massive financial settlement in addition to a negotiated Consent Decree. Within the decree terms, we could even see a break-up.
Any antitrust action is only tangentially related to President Trump’s previous confrontation with Twitter and big tech social media based on ideological lines. However, it is easy to see how the two issues will merge. The monetary distortions are based on ideology.
As soon as the DOJ takes action Silicon Valley will hold an even larger self-interest in the 2020 election outcome; and they will respond accordingly.
This is definitely worth watching…