Not A Parody – British Army Recruitment Posters Reflect How Far the U.K. Has Fallen…

Former British Prime Minister Winston S Churchill famously said: “It is not enough that we do our best; sometimes we must do what is required.”  Perhaps, in an ironic way, that is exactly what the British Army are doing as they reveal an ad campaign to recruit the finest young men and women the U.K. has for military service:

This is not a parody; these recruitment posters are very real. The stereotypical traits of British Millennials are accepted as the standard and re-branded as strengths.

The indulgent trait of self-centeredness becomes “self-belief;” the generational obsession with phones and gadgets becomes “focus”; and those with a propensity for compulsive selfie-taking are now cast with internal “confidence.”

Yes, the British Army have officially accepted that a generation where everyone deserves a trophy is now the first line of national defense; and thus recruitment efforts need to be modified accordingly.

Despite my notation promising this is not a parody, I am quite sure there are reasonably grounded people reviewing this who would nevertheless believe this has to be a joke.

It’s not.


This is very, very, disturbingly real. [See Daily Mail]  There’s even a highly produced set of broadcast commercials to support the recruitment campaign.

Great Britain has come a long way from Winston Churchill…

“Success is not final, failure is not fatal: it is the courage to continue that counts.”

— Winston S. Churchill


This entry was posted in Big Stupid Government, European Union, Military, Professional Idiots, propaganda, Uncategorized, United Kingdom (UK) and Great Britain. Bookmark the permalink.

214 Responses to Not A Parody – British Army Recruitment Posters Reflect How Far the U.K. Has Fallen…

  1. Doppler says:

    Foundations of a strong culture
    – narratives of heroic characters, heroic origins
    – religious devotion
    – strong families
    – adherence to rules of the group
    – sound education
    – willingness to sacrifice for the group and what is virtuous
    – checks and balances on those who are granted limited power

    What the cultural Marxists have cooked up to undermine our culture:
    – narratives that destroy by demonizing the heroism in our iconic characters and origins
    – ridicule of traditional religion and traditional virtues, while promoting insincere alternatives
    – policies, cultural influences, education that undermine families, make mockery of education
    – defiance of rules, ridicule of those who uphold and respect them
    – ridicule and hatred of those who sacrifice for virtue and the good of the group

    And why do they do it? In order to displace those who rose to power in the strong culture with themselves, whereupon they plan to seize power without accountability, and use it to crush all dissent

    Liked by 9 people

  2. chojun says:

    In the good ‘ol USA we have Drill Instructors to melt the snowflakes.

    There’s nothing like a good dressing down to toughen someone up for war. The EU and UK seem to have forgotten this.

    Liked by 3 people

  3. cyn3wulf says:

    Apparently, the future of the UK’s Army is largely not white nor male. And, if by chance a white male manages to join, he’s a snowflake. And that’s, somehow, a good thing. I can’t imagine this has gone unnoticed by the UK’s enemies, foreign and domestic.

    Liked by 2 people

    • Jonny Klutzz says:

      Nice. But, guess what other nation is nearly sworn to back them up? Answer A. Nepal, B. China, C. Iraq, D. USA

      Liked by 1 person

      • cyn3wulf says:

        Heh, the shame of it is that while we can back up the UK in the event of an outside attack, there’s not much we can do to stave off the rot that attacks from within. It’s an open question, sadly, as to whether we’ll be able to do that in our own country.

        Liked by 1 person

        • petermc3 says:

          Well, as long as they don’t follow Bush and Obama’s ROE they should be ok fighting the Muslim hoards in Picadilly Circus.

          Liked by 1 person

        • Justin St.Denis says:

          I think the whole Pee Dossier thing and the role the Brits played in it has established for most conservatives that Britain has never really been an ally. Let Britain screw itself. It’ll make a nice cultural theme park when the USA takes over eventually.


  4. smurfette says:

    A whistleblower who goes by the name of Justin Carter, real name Bryan K., from a private security contractor called Security Industry Specialist (SIS) located in Seattle, divulged that military and paramilitary employment ads are often put out by these deep state contractors to pull in prospects……..for dual purposes – one being to collect DNA samples from the populace at large on the pretence of drug testing and employment.

    40 min mark talks about DNA, note that the 2019 Economist Cover features the DNA helix on the DaVinci man.


  5. snellvillebob says:

    The frightening thing is they have a Trident Sub whose weapons alone make it the worlds third or fourth world nuclear power. That is a threat to mankind in the hands of emotionally unstable snowflakes.

    Liked by 2 people

  6. nimrodman says:

    They left off:

    Newly Arrived “Refugees” – Your Army Needs Your Knife Skills

    Liked by 6 people

  7. gawntrail says:

    The Sun has set on the Empire.

    Liked by 2 people

  8. czarowniczy says:

    Well I was the class clown and I lasted over 40 years in uniform and can say that I wouldn’t mind serving with the Monty Python crew or Benny Hill.
    Interesting side was that at the bottom of the thread on my machine there was a pop-up ad for MOLLE-ready armor plate carriers. Someone telling me something?


    • I know! I know! Time to re-up! Run, czarownixzy, run! (Yes, I hated Forrest Gump, but your comment tickled me.)

      Liked by 1 person

      • czarowniczy says:

        I was in during the dark days in the 70s when the recruiters tested a hundred Job Corps trainees at a time trying to find a couple who could pass the ASVAB. Back in the pre-Reagan days when we had to take wives of deployed soldiers down to apply for welfare and food stamps. When 1st sergeants and sergeants major would go armed as they feared some of the soldiers that had been recruited (like the old days at North Fort at Ft Lewis or the Banana Belt at Ft Carson). Back when some troop would walk into a filled mess hall, yel “F-T-A” and half the hall would yell back: “F*** THE ARMY!”. Benny Hill or Monte Python in the ranks would have been welcome.


  9. CNY3 says:

    Proof of why they lost the American Revolution. They are morons.

    Liked by 2 people

  10. yonason says:

    A “…small minority of excessive humanitarians…” has apparently mushroomed into an excessive majority.

    If anyone saw this coming, they sure weren’t able to do enough to stop it.

    (That enlistment drive would have been funnier if it had been rolled out on April First.)


  11. mr.piddles says:

    “The indulgent trait of self-centeredness becomes “self-belief;” the generational obsession with phones and gadgets becomes “focus”; and those with a propensity for compulsive selfie-taking are now cast with internal “confidence.””

    Yes. Well. It’s a big turd. Somebody’s gotta polish it.

    Liked by 1 person

  12. MAGAbear says:

    I’m sure the Muslim invaders will flee in terror from the new British soldier. What a bunch of plonkers.

    Liked by 2 people

  13. TheLastDemocrat says:

    Will UK allow the recruits to handle knives? Airguns?


  14. Sedanka says:

    These are brilliant, persuasive ads.


  15. Realist says:

    Socialism rules in the UK and has done for decades now no matter what the Party in power tells you it is it or ‘thinks’ it is is still Socialist. Academias infiltration by Leftists has seen generations of children with ‘young minds full of mush’ being churned out without ever hearing anything but a Socialist view point so they are incapable of being able to think any other way. You are now experiencing this phenomenon in the USA too.

    Liked by 2 people

  16. Krashman Von Stinkputin says:

    Britain just lost the war…….

    ……….whenever their next one starts.

    Liked by 1 person

  17. Krashman Von Stinkputin says:

    we shall fight in the coffee shops and bookstores,
    we shall fight screaming our triggered microagressions to the air!
    we shall defend our climate whatever the cost may be,
    we shall fight on the campuses, we shall fight for the safe spaces,
    we shall sit in fields and smoke our weed

    Liked by 3 people

  18. sunnydaze says:

    A few years back when Germany, Sweden, etc. were going all nutty on importing “refugees”, and Britain was voting on BREXIT, I thought: OK, let Germany, etc. go, just push ’em aside, who cares? But if Britain ever needed our help (militarily), I’d be OK with that.

    Now, I’m thinking, if this is the New British Military, I don’t ever want U.S. soldiers going over there, either. No American lives on the line for fools who have let their defense go so utterly asunder.


  19. petermc3 says:

    The Kinks had it right 40+ years ago….There’s no England now.


  20. petermc3 says:

    The Kinks had it right 40+ years ago….There’s no England now.


  21. Mark Ryyan says:

    I pondered these advertisements a bit to see if there was something I was missing. But all I came up with was this:
    Intranational message: We are so desperate for enlistees that we will accept anyone from the worthless to the deranged.
    International message: We are the lowest hanging fruit on the tree.


  22. jesterofthecourt says:

    The British LGBTQ+ is here!
    “Be all you can be!” takes a new twist!


  23. jesterofthecourt says:

    We have become pacified slaves of our own guilt.
    Resist guilt!
    Clean your conscience!


  24. In the West, it seems we are we arresting our soldiers that kill terrorists, pandering to lgbt, and putting our women out in front. This cannot end well, it probably will not.


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