Two months ago we first mentioned how the national head-to-head “media polling” would eventually have to be walked back to find alignment with reality.
The various presentations by NBC (Mark Murray), ABC, CBS, FOX (Daron Shaw), NYT and WSJ are all structurally useless.  Media polls are simply ‘agenda polls‘, put out by media operations and fraught with the same ideological biases and intents as their mainstream broadcasts.
The latest Rasmussen poll shows Trump over Clinton 44/37, and with Independent voters: Trump leads Clinton 43/30:

During the same two months months Hillary Clinton has outspent Donald Trump 300:1 on advertising.  The Clinton’s intense campaign spending is not increasing her support among voters.

Hillary Clinton has four foundational issues that advertising spending cannot overcome:  Authenticity, Honesty, Likeability and Competence.
Rasmussen – […] Trump now has the support of 80% of Republicans and 13% of Democrats. Clinton earns just 72% of the Democratic vote and picks up five percent (5%) of Republicans. Among voters not affiliated with either major party, Trump leads by 13 points, but 27% of these voters either like another candidate or are undecided.
Perhaps more troubling for Clinton is that she now trails by 17 points among white voters after the murder last week of five white policemen in Dallas which Trump has attributed to anti-police rhetoric by President Obama, Clinton and others. This is a noticeably wider gap than we have seen previously, while her support among black and other minority voters remains unchanged.  (read more)