The indignation is now palpable.

CNN’s Fredricka Whitfield initially stated the Dallas gunman who tried to kill the police was “Courageous” and “Brave”.

Against a massive and righteous public backlash for such an outrageous assertion, Ms. Whitfield gave a non-apology the following day.  However, it was an explanation filled with visible indignation and contempt for the views of the audience.

A considerable apology fail not just because of the words she selected, ie “misspoke“, but more for the tone of her delivery.  An indignant message fraught with annoyance at having to explain herself.

In her first attempt at “apologizing” she tried to position herself as the victim to a misunderstanding of others.  Again, it failed.  So today she tried again: