Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter. Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.
Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring. You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders. Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.
Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work. As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”
Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter? Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers. Unfortunately, in order to achieve that objective, the platform content will have to be modified.
That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE]. The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal. Thus, her efforts to promote DEI take on a new level of importance.
Ms. Yaccarino also supports Florida Governor Ron DeSantis and follows him and his fellow influencers through her Twitter account. Politically this puts her in alignment with Elon Musk and the acceptable Republican group that promotes the Florida Governor.
Keep in mind, for DeSantis, the “woke issues” are political tools to achieve an objective; nothing more. Ms. Yaccarino supporting Ron DeSantis is not a misnomer, it’s just politics.
Similarly, for Elon Musk, it appears Ms. Yaccarino brings a greater financial value to the table offsetting any contradictions in his belief system about wokeism as a danger to speech and culture. Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.
Regarding opposition or alignment with what is colloquially called “wokeism”, Ms. Yaccarino is somewhat of a touchstone. Her bona fides on DEI make her a subject matter expert on the weaponization of advertising to advance a cultural objective.
Just accept things as they are and not as you might wish them to be. That way you are not disappointed later.
Accept the Musk selection of Ms. Yaccarino as exactly what it says for the Twitter platform. First, money is the most important issue right now; revenue generation for Musk is the #1 priority. Second, the content of the platform will modify accordingly.
Time to go to poast.
So Elon’s purchase of Twitter is yet another d33p stat3 chaff and countermeasures play?
Quelle surprise!
Folks also forgot how must suck it everybody into buying a cryptocurrency and then made a fortune when he dumped it.
Correction: sucking everybody into
Sorry again, using voice input which changes my input: suckered everybody into
Correction: #WeAreBridge
I guess you also meant Musk, not must.
True
“folks”
Just stop with that already.
Curious, what’s wrong with the word “folks” ? Not being snarky, I really don’t know. Asking becausse I use the word folks.
. . . so tired of walking on eggshells in life . . Hope word-correctness is not metastasizing into MAGA world.
Naw, nothing to do with correctness in this case. It’s that it’s another obama-ism — like his changing “line in the sand” to “red line” — for some reason, what the big O said, too many people repeated until it became the new “correct way” — and then, of course, democrats all loved the condescension in his voice when he used it and tried for the same effect themselves.
In the same vein…now we’re all “workers” rather than “employees” — and we throw people under the bus instead of to the wolves. Oh, and nothing is ever “coming up” or in the future” or “ahead” anymore — now it’s always “moving forward.” (Once you hear it a zillion times a day, it really grates…But not nearly as much as the constant overuse/wrong use of “literally,” which we can’t even blame on BO.)
Don’t drive and voice-text post. Read before sending 😉
Brenrod, I have been appreciating your comments. Hope you continiue in whatever mode needed. People have been fairly tolerant of my old keyboard’s missing keys. FYI, I knew exactly what you were saying –I’m conversant in the typo language!
Side note: Might not apply to your situation, but there are a good many people for whom voice-to-text is the only option for online communication —such as the blind, those w hand-arthritis etc.
Oh, and one last thing …. I just felt like sayin folks, folks, folks, folks 🙂
Looks to me like this might be a necessary countermeasure. First, we probably all agree on Sundance’s Jacks Magic Coffee Shop theory. Next, think about what the Elon Musk takeover is doing to the platform sponsored by government covertly. How do you think the controllers will react to that? Add the availability granted to Tucker Carlson. If Sundance is right, Twitter, already bleeding money, would quickly lose its government granted computer access and how could it stay afloat unless this woman appeals to the other side in order to keep the ship afloat. Bear in mind that that whom can be hired, can be fired.
Dan, I think you’re on to something, but I’m going to turn it on its head. This woman is not necessarily coming in to lure advertisers, she’s coming in to keep the overlords from turning off the switch. Likely their pick, not Elon’s. Tucker could run headlong into the same problems he encountered with Fox. Tucker needs to stay far, far away and we need to get the hell out. As The Who summed it up so nicely: Meet the new boss. Same as the old boss.
Exactly what I was thinking. Much like Biden, Yac was installed.
I think Twitter has always been a failed business that remained afloat from subsidies. If you recall, Musk figured that out early in the negotiations process, sounded the alarm and now *crickets*. I remember reading an article about the astronomical costs, in data alone, making Twitter insolvent.
Musk was almost certainly captured during that time period and relegated to controlled opposition status. IMO he withheld more than he released of the Twitter Files.
As long as the extreme left/democrats (redundant) keep hating, I won’t give up on people like Musk (well, never say never, of course.)
What I mean is, it’s so easy to tell who is still even partially doing good stuff for our side by the hysteria they draw from the other. And nobody’s apologizing for ever doubting Musk or saying “Wow, we were wrong about Elon! Tturns out he didn’t turn twitter into a hate-mongering, white supremacist, domestic terrorist site, after all!”
We’ve all had that football pulled away from us (just as we go to kick it) so often that one wrong move and we go “That’s it. I knew it. He’s no good” when it might turn out that this is just another twist in the twist-and-turn journey that takes a person from left-winger-to normal-human-being.
And then again….yeah, helps prevent some of the heartbreak when you just expect the worst.
Sure. Everyone thinks these psychopaths cared about money. They want to kill you, mentally and physically, to fulfill their utopia worldview of useless eaters like you and me as their slaves. Wake the f*** up.
Here’s another thing we don’t know: Has Yaccarino experienced a change of mind, like Bari Weiss or Naomi Wolf?
And what also have we learned about the deep state’s manipulations? They work hard at keeping America divided, Left & Right.
Think. What we MAGAs are saying today about the CIA and FBI are exactly what voices on the left were saying two decades ago. Swallow your pride and admit that many on the left were the first to see corporate corruption and anti-Constitutional power plays.
“Tear down that wall” …and start looking for how many freedom-loving cousins we have on the Left. We will need to stand united against the global powers of tyranny and manipulation.
This is true beyond even those topics… a second look at Michael Moore? At least about Iraq. Believe me it hurts my pride.
His profile picture is still of him wearing the Satanic armor. If this hire is true, then why is anyone surprised at this?
But, but he is for free speech. Conservatives getting grifted AGAIN. Every single time, lol.
There’s that side of it and then there’s the side that observes that the reason the left continues is because they believe in “intersectionality” — which doesn’t have to be looked at in the PC way, but can be more of a Reagan’s Big Tent thing– where we say “we have this in common,” so we’re with them/they’re with us, instead of the ol’ purity-or-nothing thing.
Information war?
Not good Elon. Not good.
I wonder where Tucker is on this.
What do you think? When the cuck didn’t say anything about the steal, then that should give you a big hint. Wake up
So much for Elon’s being a whitehat, generating revenue or not.
Not confident assessing where Elon stands, but I’d be surprised if there wasn’t some arm twisting. Maybe the deal was take her and we’ll green light Tucker.
I’m 99 and 44/100% certain where Elon stands, he goes where the money goes, no Conservative core, no principle, he’ll do whatever the WEF, et al tell him to do, and I’m still not convinced of where TC’s core is, self-revelation is a lengthy process in the media.
Like a white businessman in 1950s America: if hired a black executive, you would soon be forced out of business.
Go Woke, or go broke.
Like people trapped behind the Iron Curtain in the Cold War, we’ll have to look for cryptic signals.
Elon may be in the delusional stage of thinking he can compromise, make trade-offs with zealots. He cannot.
One of those lame “a little something for everyone” deals. If big money is key, the product is usually shyt.
I like the idea of giving people continuing chances based on the issue, as if they are with us part of the time and we accept that, it’s to our benefit… but it we write them off, we lose the benefit they give us when they’re on our side.
The left would prefer that we insult those who agree with us on some of the issues. They jump for joy every time we write off a potentially valuable ally — or better yet, as far as the left’s concerned, if we call them nasty names.
But it seems important to say “we can disagree and not call each other names” if we want our movement to grow, the same way our opponents do. (But of course, some would rather see our movement not grow…and we have to recognize that when we see it, too.)
If it walks like a duck—
Wears a demonic, satanic duck costume—
Get’s big, nourishing sustenance from the global duck pond—
Then — ‘hello’ —
It IS a duck!
A big, evil global duck!
🦆 🦆🦆🦆🦆 quack!!!
Tucker is a hunter. Perhaps he will fair well. However, I wouldn’t have selected Musk’s pond to deliver my future messages.
Well I guess I may go back to my Twitter boycott. Tucker will have a dilemma, preach against censorship on a censored media outlet. That won’t work well!
I can’t do a twitter boycott since I do not have a twitter account
ditto.
Your tax dollars are filling the void (and subsidizing CNN).
Make one, squawk, and delete it.
Hopefully Tucker was/is planning on building his own parallel system and just uses Twitter to bridge the gap.
Appears Uncle Sam will be able to continue their partnership with Twitter. New CEO is likely all for woke government intervention.
Maybe her fortune (and ours) will change, and she’ll last as long as Dylan did with Bud Light. Ya never know. Be skeptical (heck, be cynical: Is it possible not to be, with all the BS the past few years?), but keep an eye out for what good others have done/may do that works in our favor, too.
I just keep thinking that we need to expand our movement to include those who are with us part of the time on some of the issues , because right now there are a lot of people who are just starting to wake up to what is happening, and if we can be open to them them, it’s all good.)
(Heh, seems like Master Po should be here to offer some kind of Kung-Fu-style Chinese proverb like –“He who aligns when the moon is right, Grasshopper, achieves the crown of wisdom which benefits all” — but I’m not good at creating authentic-sounding Chinese proverbs.)
Twitter’s access to lines of credit depends on Twitter’s ESG score, mandating an “approved” DEI profile.
Musk may have diluted the Intelligence Agency’s infiltration, meaningless now with the banksters controlling Twitter. Musk just punted.
Go Woke, Go Broke. The future is not bright for Twitter.
I wonder if Musk told Tucker about this womxn before he made his deal to provide Tucker a forum? Or maybe it is proveable that woken has far more adherents than I ever imagined. Communist propaganda is designed to disguise itself as mainstream thought. So I have always associated Communist propaganda with woken engineering. So, either Communist propaganda has more followers than I ever imagined, or the two are not joined at the hip. If so, the competing hodgepodge of political theories are far from being amalgamated into the Communist fold. Musk could be an indicator of this, or else he is the ultimate Communist propagandist. No?
Globalism has more adherents than one can imagine. Sadly, Musk is likely one of their enthusiastic supporters.
You’ve possibly been fooled into thinking that majority numbers equals greater power, as often believed here. Power is very asymmetrical… one atom bomb outpowers a million bullets. The US government is far smaller than the population, yet runs us all. The true players have the funds and influence to nullify our combined voices when they need to. Only an active, vengeful God can, and will reset the board. Always submit to him and enjoy the lasting win.
I have not been convinced that much of the political power resides anywhere but the DC political Swamp, because the most US dollars are controlled their. I am not fooled. I follow the money. Neither are the Communist apparatchiks, who managed to take over Russia and build the Soviet Union with fewer than 10% of that population ever knowingly supporting them. Elon Musk does not seem to be an ally of MAGA at all. Electing PDJT will be nearly impossible because the levers of power are in so few hands.
God can make anything happen, but He may also decide He opened a bad box of raw materials when Earth was created. Hopefully, we are just part of His Plan for His desired results. That is about all I will speculate about God’s Plans.
DEI – the real definition:
Division
Exclusion
Intolerance
Thanks BK.
Did they threaten to kidnap your kids, Elon? Or is $$$ the only thing you care about…..
Twitter loses money. Venality is not driving the rich zealots proselytizing for Wokism.
It has replaced Judeo-Christianity as their church. That’s a long-done deal.
So Sad.
Elon has screwed up terribly by hiring this woman.
or perhaps just blew his cover
Elon’s “Bud Light” moment?
Project X
Notice the X/Twitter reference by musk.
I’m wary…
Ahh I see. The formula for success is-
Spooks + Wefer’s – Payoffs
Equals Profits.
Easy peasy, someone should have told Bed, Bath and Beyond.
Also today marks the beginning of Twitter Files 2.0…
It’s almost impossible to be a conservative (or a
Christian) and be acceptable to the modern American elite.
The choice faced by the rich is to espouse this extreme political correctness (now called wokism) or be socially shunned.
You can see the extremes of their intolerance in their treatment of Donald Trump (and his voters).
This is a new emerging religion, and the fascism imbedded makes it most dangerous.
Victor Davis Hanson had a recent column about the nuisance American diplomats have become, forcing this madness on the peoples and governments of foreign countries. Our diplomats are missionaries and their embassies are missions.
The Russians have proven among the least receptive foreign peoples to the new religion, and the Ukraine War is partly the result.
DC is a net exporter of the most insidious, immoral garbage ever imagined, and in the name of Democracy. That word will be enshrined over the door to Hell. The US is on borrowed time and no electioneering can fix it. Biden has sealed our fate and republicans shrug.
16 of you lying feds just upvoted a different fed that claimed that Last Refuge doesn’t censor CONTENT.
Okay, biitches. Now GO FIND THAT CONVERSATION. It was wiped like Zuckerberg did it himself.
ATTN: Tucker!!! Hope you are doing your homework!!!! Sundance does…..we do!!!!
I wonder how long it will take Linda to shut Tucker down? Tucker, you need to go to GAB.
Gab is a lost cause. The basis of Gab is the belief that Andrew Gorba can convert this demonic nation over to judeo-Christian principles thru Christian commerce. He’s a good guy but very mistaken in that belief. The power of Christ is not waiting around for enough money and social influence to tick up to make a comeback.
Place zero confidence in ANYONE. This is not about Tucker, Gorba, Trump or even SD. One King, one Kingdom.
When Elon bought Twitter, what did he buy? Did he only buy the rights to run the platform. Did he buy the algorithms. Did he buy some or all of the servers. Seems to me, Twitter would require a hell of a lot of servers all over the globe. So what I am wondering is, even though he’s the “owner,” ultimately, how much control does Musk have?
Alarm Bells are loudly Ringing Out!
Well, things have gone wrong rather abruptly.
You didn’t sign anything, right Tucker?
“for the unemployed, women, and communities of color”
So for everyone but the ‘white male’…?
That’s what I expect from the party of slavery, Jim Crow & affirmative action.
It’s interesting, though, how they convince people they are in alignment on the flimsiest of … well, on practically nothing. Those manipulating popular thought magically form identity groups based on who they are not? And that is “inclusiveness”? Sure — whatever works.
The left practices divide-and-conquer, but at the same time, they manage to give those they want to include a feeling that we are all working together….Join us — It matters not who we or you are — join us because we are not them.
And it works. We need to do the same, where we may not all agree on everything, but hey….join us…because we are not them.
That is exactly why I was so disappointed to hear Tucker get involved with Twitter! I was shocked when he said Twitter had free speech. WTF?
just lost a lot of respect for Elon..
I’m sure this made it to the thread already — but didn’t Trump tap this same woman for the Sports/Physical Fitness commission? Or she accepted the 2-year appointment, I assume that’s how it works. In 2018 I believe. I know she ran advertising at tail end of Apprentice.
I do not twitter so I am not certain, but doesn’t the platform allow the user to follow or block other users?
If so, isn’t that in line with a person agreeing to talk or not talk to someone else per freedom of choice?
Is that not the ONLY form of censorship ever needed by a free person?
The concern is that Twitter has had a long history of officially censoring and deplatforming people —–which prevented anyone on the platform from seeing the message. Very different situation. Think about the mass censorship of covid and vaccine info keeping much of the public in the dark. Or the way President Trump was officially censored and deplatformed so his message could not get out to anyone.
If there were zero official censorship and the choice was left up to the user, that would be different.
Sunrei
From being a long time CTH reader I am aware of what twitter has done on censorship. That was why I posted the comment.
As you said:
“If there were zero official censorship and the choice was left up to the user, that would be different.”
My point exactly- a free decision by a free person using the tools available to every user is all that is needed.
Anything else is tyranny of viewpoint.
Gab seems the closest to the approach you suggest. Unfortunately, I don’t see much hope for Twitter at this point.
Yikes…World Economic Forum is enough Kryptonite for me…run from Twitter folks!….Looks like Elon’s transitioning of Twitter was an act on the way to decreasing the global population by 90% over the next 7 years. Hi hiring of this woman should give Twitter the Bud Light treatment….by the way…anyone see those Twitter Fauci files lately?
The Fauch, the longest fraud ever perpetuated on the U.S. population.
Now Mr. Musk has made an horrendous blunder which will come back to bite him so quickly that his head will be spinning out of control. A real pity!
Don Henley – Dirty Laundry
I do not own this song under any circumstances
All rights go to Don Henley
I’m usually a very optimistic sort of guy but I’ll tell you what – if this isn’t a cave by Elon I don’t know what is.
Must be 6D Chess
cause in 5D and lower he’s in check with maybe a couple of moves left at best.
Not sure if a cave or not….Elon has always been a tool of our military….Tesla, SpaceX, etc. all receive massive funds to develop new technologies that not only can be utilized in the public, but can be used by our government. Virtually everything in our lives over the last 3-4 years has been run by our military — the pandemic hoax, propaganda, censorship…etc. Elon’s taking over Twitter was a military move to move Jack’s coffee shop under military control. Becoming pretty clear that our military is executing UN Agenda 2030….this is just another example.
Psyops people. More theatre to keep everyone distracted while feeding the GVT data machinery.
I said it before….Musks job was to keep the rubes from supporting alt social media. One platform to rule them all sort of thing.
Get off Twitter. Your building your own file for them.
If that was Musk’s role, he pulled the pin too early.
When Tucker announced, I briefly considered joining Twitter. The impulse is gone.
GET OFF TWITTER !!! OR BETTER YET DONT START AN ACCOUNT…….DONT FEED THE AI BEAST…..
WEF is becoming the worst virus EVER! The ideology of the wealthy is deadly. I pray that God takes care of this soon in whatever method He deems necessary.
It is so funny that “conservatives” claim to be logical, objective, and rational, but it seems they are easily “fooled.” Wonder why. Keep getting grifted. What do you expect from a guy who is devoted to satanic transhumanism (another code word for eugenicist crap)?
Conservatives, etc should not be trusting Elon, as interesting as he is, he has a lot of troubling background/affiliations. You should know by now that turncoats act like they’re in your side until you trust them (and let your guard down) then entrust them with power/positions/influence. We could name dozens of such treacherous operatives over the past few years.
Is this fake news? Psyops?
Fake. Sundance (above) says she is a DeSantis supporter like her new boss.
Will her past Tweets, messages etc show up to tell the tale (as they say) regarding her thoughts on PDJT ? – Or have they all been assiduously scrubbed in anticipation of this announcement ? And if they have been ,then I think that you would have your answer …
Is it possible that he’s doing that to drive her insane?
Good for those who decided to wait to join or rejoin twitter. I, myself, will stay with Truth Social. Never considered twitter and now I’m glad I didn’t. LOL
YGBSM
Don’t assume too much. The folks in charge are the NatSec establishment. The others are fellow travelers, temporarily aligned, etc. Not a permanent monolithic blob.
And 1) the advertisers do not align w Defense Estab, 2) the platform is too viable to need to beg Big Pharma.
As such Twitter has more leeway to court advertisers without getting pwned, than trad media.
Elon has cleaned the wokesters out of Twitter’s machine code and in his revised positions will maintain that if not enhance.
Hmmm – “Keeping one’s enemies closer” maybe?
Expose Them
@ExposeDarkDeeds
When asked about the importance of diversity, equity and inclusion in the workplace, Linda Yaccarino cites the CEO of BlackRock and says companies have a responsibility to impact culture.
“When you have those priorities and values as a company, it’s good for business.”
Yaccarino wants to “help develop Twitter into a place where [advertisers] will be excited about investing” in areas such as “product development, ad safety, and content moderation.”
i hate the corporate psycho-babble world so much
What’s Musk’s problem? Can’t anyone find patriots?
Meet the new boss…….. same as the old boss.
“RIP Twitter” was the #1 trend on Twitter about an hour or so from this posted comment.
Twitter/Elon TOOK IT DOWN!
SO MUCH FOR MR. FREE SPEECH!!!!!!!!!
I feel much better after giving up hope.
That reply gave me a great laugh among all this anarchy! Thank you!
Ditto.
Lily Tomlin – “No matter how cynical you are, you can’t keep up.”
Feel much better after quitting amphetamines.
You mean you picked a bad week to quit sniffing glue, don’t you?
Sometimes I think we’d actually be happier living in the sewers of Bucharest than in 2023 America.
Have you ever lived in an actual sewer, anywhere?
Just in time for the anointed one, Ron DeSimp, to make an announcement..
Ron’s handlers came out against J6 POWs. Nearly ALL republicans are avoiding even mentioning the J6 gulags and FBI fedsurrection. That alone should disqualify him from POTUS. I’m so disappointed but must continue to back the movement to free these American POWs. Hope you guys will too.
https://www.thegatewaypundit.com/2023/05/awful-following-cnn-trump-debate-team-desantis-announces-support-for-political-prosecutions-by-fbi-doj-lawfare-against-trump-jailing-innocent-trump-supporters-for-2-years-without-a-trial/