Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter. Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.
Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring. You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders. Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.
Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work. As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”
Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter? Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers. Unfortunately, in order to achieve that objective, the platform content will have to be modified.
That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE]. The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal. Thus, her efforts to promote DEI take on a new level of importance.
Ms. Yaccarino also supports Florida Governor Ron DeSantis and follows him and his fellow influencers through her Twitter account. Politically this puts her in alignment with Elon Musk and the acceptable Republican group that promotes the Florida Governor.
Keep in mind, for DeSantis, the “woke issues” are political tools to achieve an objective; nothing more. Ms. Yaccarino supporting Ron DeSantis is not a misnomer, it’s just politics.
Similarly, for Elon Musk, it appears Ms. Yaccarino brings a greater financial value to the table offsetting any contradictions in his belief system about wokeism as a danger to speech and culture. Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.
Regarding opposition or alignment with what is colloquially called “wokeism”, Ms. Yaccarino is somewhat of a touchstone. Her bona fides on DEI make her a subject matter expert on the weaponization of advertising to advance a cultural objective.
Just accept things as they are and not as you might wish them to be. That way you are not disappointed later.
Accept the Musk selection of Ms. Yaccarino as exactly what it says for the Twitter platform. First, money is the most important issue right now; revenue generation for Musk is the #1 priority. Second, the content of the platform will modify accordingly.
[ Yaccarino on Twitter ]
I’m glad Sundance is on this. I saw the announcement yesterday, and something about it didn’t smell right.
Maybe the way he stressed that it was a woman he hired.
Elon has spoken out against this kind of nonsense in the past, in fact he was the first of that billionaire tech class to do so.
When you think about it, it’s insulting to women they way they always hand a female a high paying position based on pure nuttery.
Well, it’s Nature’s Way in Clownworld I guess…. Remember that women start out with a 4 on the Crazy axis of the Hot/Crazy matrix.
Might have to watch that again for a laugh in dark days.
I just watched it again for fun. It holds up but he maker would be in trouble for making it today – not woke etc.
Elon Musk was mentored by Klaus Schwab!!!
Well, that was stupid.
I guess Mr. Musk has not noticed that DEI does not “play well” with MAGA.
Sorry, Tucker. Bad choice.
Yes. That won’t work. That’s a Check….
Elon can do what he wants with his own money. If he is using our money then he needs to be cut off. And while we are on the subject of needless overspending, no debt ceiling increase.
*deleted [posted on wrong thread.]
How does Tucker do a show on Twitter with her in charge???
Wondering that myself
Tucker will be “fixed” before his show airs.
Feels like a set up. Putting Tucker on a new network that will be shadow manipulated/contolled.
New boss, same as the old boss.
A writer named Kevin Williamson from The National Review was hired by The Atlantic in 2018. The Atlantic is the far-left web site that wrote a fake story that Trump had disparaged American veterans. They had 9 anonymous sources (why not 10?). That Atlantic.
Williamson was known for having strong anti-abortion views (he never stood a chance). After a few weeks, Kevin was fired (of course).
If Tucker goes through with this, the clock is ticking. He will shortly be fired for wrong-think, and his stature on Fox will never be recovered.
Kevin Williamson a Never Trumper. Use to be on Faux back in the day. Not sure he was ever a conservative, just like all that were writing for N/R back then – Kristol, Lowery, McCarthy etc.
So he “trolled the waters” using Tucker for bait? Mark Taibbi been there done that.
“And no one pours new wine into old wineskins. Otherwise, the wine will burst the skins, and both the wine and the wineskins will be ruined. No, they pour new wine into new wineskins.” ~ Mark 2.22
I’ve never signed up for Twitter. I deleted my Facebook account years ago. Why you would hire a highly trained, overpaid saboteur to run your company is indicative of who and what you really are. But I’m sure that after they’ve attained their ‘great reset’ there will be only one social media app for everyone to join, and there are always enough ‘new’ people out there for such useless endeavors run by their ‘old’ guard.
“You will know them by their fruits. Do men gather grapes from thornbushes or figs from thistles? Even so, every good tree bears good fruit, but a bad tree bears bad fruit. A good tree cannot bear bad fruit, nor can a bad tree bear good fruit. . . . Therefore by their fruits you will know them.” ~ Matthew 7:16-18
. . . and now you know ‘the rest of the story’ on Elon Musk.
Mixing truth with lies is worse than straight up lying with no truth mixed in.
Musk is a deceiver and mentally ill.
Musk says she’ll be ready to go in 6 weeks. The last person that took that long to be indoctrinated into the black arts of his new job was Christopher Wray. And that didn’t work out very well for the good and the righteous. Quite the contrary, Wray learned, during his extended training period, how to target the good and the righteous instead of protecting them. We have to cut Chris some slack, though, because his new duties did represent a whole new approach to law enforcement that Muller and Comey had brilliantly devised. Thus specific and rigorous instruction was required.
Now enter Yaccarino. Lots of binders to review, no doubt!
His family (or his private secretary) still want to attend the cocktail parties of high society.
When you’re very rich, the perquisites are what matter. Notice how they constantly give each other awards for donating to charity (isn’t that just expected?).
Being socially shunned, sitting home alone on New Year’s Eve isn’t fun.
Twitter is altogether evil. It cannot be reformed. It cannot be co-opted or changed. It must be destroyed.
Cast it into the fire.
Ok so anyone still wonder how civilizations are wiped off the map?
Luckily it’s really easy to destroy if enough people would just delete their account. It can be done in 24 hours. We can survive with out it…really. Never had an account and somehow I get through the day. 🤔🥴😂😂
I watch people posting links to Twitter and understand why we keep losing.
When Truth Social’s posts actually populate when linked on CTH and offer the same functionality there’s a chance it’ll begin catching on.
For all the demonization and control thrown at conservatives on Twitter, there’s a lot of effective fighting going on from our side as well; witness Sundance’s epic work there which is not simply ancillary to CTH, it is essential and part of his research processes.
Great Timely Analysis.
Thanks
Twitter will always remain at sewer level.
Yesterdays mockery over there about on topic of the new hiring, was quite entertaining though.
I have pretty much stopped using Twitter, so, for me this decision makes no difference. However, I can see that there could be some real ramifications for others who might use Twitter to get their message out. Only time will tell what impact her employment might bring. In the end, isn’t it always “Follow the Benjamins?”
You know this won’t change, until all the money used by the CIA, DOJ, DHS and FBI, is cut off. Just like the Biden family, they are selling our data, selling the opportunity to lie?
Twitter is NOT Free! Twitter is NOT Free! Twitter is NOT Free! FOR YOU.
👍🏻🙏
Musk, the Betrayer.
WEF = FEW
DEI = DIE
Feudalism gone Mad.
Tucker was snookered. Needs a rethink about being on Twitter.
Money talks
I hate to say I told you so for the Elon Musk fans.
First, I accepted that he is not a Christian, has a globalist world view, believes in replacing the workforce with robots, is at the forefront of A.I., believes battery operated devices are “green”, believes in Universal Basic Income, etc. etc. etc., so I’m not surprised that he hired this globalist woman.
I agree. I’ve been looking at the same trends in Musk’s life as you have. He says nice-sounding words, but in the background he’s starting and running all kinds of globalists projects.
For me, it’s no longer “Trust but verify.” Instead, it’s “Watch carefully for a long period of time before trusting at all.” That’s not to say that a person has to be perfect, BUT if people’s words and actions don’t line up, there’s no way I trust them. That was the case with Musk IN SPADES!!
It’s also the case with Tucker. Time will tell if he’s truly learned anything or not.
The intelligence community gave musk space ex, satellite communications and now Twitter. Nothing changed.
How much of Tess-la is reliant on Chai-na? Wake up, people. When kicked off a forum for expressing opinions, stay off. You don’t need it.
Name all of the Feds handles. C’mon, if they are so many, and so obvious that you can call them out. List them.
And, this is not a “free speech” platform. It’s a privately written blog with a comments section. The comments section has rules for decorum.
I have seen all kinds of opinions here. All kinds. Do you know who gets their posts removed: those who call others names (and it usually is egregious, not one offs), those who make a “new” allegation without proof, those how link to malware or other fraudulent sites, and those who don’t respect others.
Not once have I seen anyone censored for CONTENT or OPINION. Only rudeness.
Who pissed on your cheerios this morning?
😂
those who actually believe tucker carlson and elon musk will team up to save the republic have been sadly misinformed.
I was having dinner with a woke friend last night. The conversation was about how to get information on the avalanche danger and events in UT. He said, you can get the information on instagram I said, I’m not on that, I get it from Twitter because I don’t need to subscribe and I can real all the posts. His reply was “I will not buy anything from Musk”…. I dropped it at that point. But thinking ~ looking at Twitter is not buying. But Satan’s plan is working. Keep us divided.
I wonder how this will affect Tucker’s plans, knowing that “free reign” no longer exists on Twitter.
My initial thought to this is “I expect him to fire her the moment she steps out of line.” I’m 100% certain Elon Musk told her explicitly what he (the owner) wants Twitter to be. A violation of that == job loss.
Sounds like cope, bro.
Probably set up Epstein/Maxwell style.
“That’s a pretty nice coffee shop ya got there. It would be a shame if your coffee roaster raised his prices to the point you go bankrupt and lose your 40 billion dollars. Jus’ sayin’.”
Well, there went THAT.
I was really wishing that Elon would show some common sense in this choice. Ah well, my Nana used to say “if wishes were horses then beggars would ride”.
My father told me that if you put a beggar on a horse, he would ride the hounds.
It’s Official: Top NBCUni Ad Exec And World Economic Forum Taskforce Chair Is Twitter’s New CEO
MAY 12, 2023 – 09:05 AM
Update: It’s official – moments ago NBC confirmed that its head of advertising is leaving the company…
NBCUniversal today announced that Linda Yaccarino is leaving the company, effective immediately. Mark Marshall, currently President, Advertising Sales and Client Partnerships, will become interim Chairman of NBCUniversal’s Advertising and Partnerships group, reporting to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
Mike Cavanagh, President of Comcast Corporation said, “We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s Advertising Sales business, and for the innovative team and platform she has built. Linda has made countless contributions to the company during her twelve year tenure, and we wish her the best.”
Linda Yaccarino said, “It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team. We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together, and grateful to my colleagues and mentors, especially Brian Roberts, Mike Cavanagh and the entire NBCU leadership team.”
Mark Lazarus was named Chairman, NBCUniversal Telvision and Streaming in May
… with WaPo also confirming that her next stop is Twitter:
https://www.zerohedge.com/markets/top-nbcuniversal-ad-exec-and-world-economic-forum-taskforce-chair-become-twitter-ceo
I can envision Stephen K Bannon (Musk skeptic) rubbing Darren Beattie’s (Musk cheerleader) nose in this move.
Glad I didn’t sell my Rumble stock
Saw her “Mask up or Pack up” video…
Stupidity, Arrogance, and Authoritarian. Great combination.
Anyone who has ever uttered that phrase has no business being in a leadership role.
So how does this decision square with Tucker having a show on the platform?
…maybe kind of like placing a
squared peg
in a round hole
while getting paid for year$ at f x…
( it distractingly sell$ sort of news by displaying women in dressses…)?
Only different…?
[ someone’s $hip came in… ? ]
I do not know
The answer is in your question.
Hilarious.
Twitter is returning exactly to what it was before Musk.
Again, what must always be remembered is that Musk was entrusted with space X and satellite communications by the intel state.
It’s like all the others before him from the intel state: Comey, Rosenstein, Mueller, Barr, Durham, etc etc. All were first seen as white nights by the hopey dreameys then sunk like a stone.
Remember where they came from, their history, who chose them.
The leopard does not change his spots…
Twitter was woke before and now will be woke again. A tool to distract, propagandize, gather info and activate false flags.
What Elon did here is the equivalent of the Allies liberating a WW II concentration camp, and then after a time informing the inmates that the SS guards will be reinstated to oversee the operations of the camp.
…meanwhile,
some posters here
include links to t w i t u b e…
mis$ feeding the platforms with extended mouse click$.
Is
dei
intentionally miss spelled?
Imho
People know…
Some are learning…
p.s.
Having, gaining competence
is tolerable,
equally possible
with
ethical,
smart,
work efforts
and it is sustainable…
…Proven…
More likely, he was told to hire her.
Robert Kennedy, Jr. recently sat with Mark Steyn for an interview. Kennedy continues to share his time discussing his campaign with conservatives, independents, and Democrat media outlets.
During their discussion, Robert Kennedy, Jr. wisely pointed out the connection between SSRI antidepressant users and mass shootings. Bobby Kennedy, Jr. continues to think out of the box and look for real solutions to America’s problems.
Robert Kennedy Jr.: “With all of these shootings, nobody’s looking at the pharmaceutical contribution to that. Anecdotally, it appears that almost every one of these shooters were on SSRIs or some other psychiatric drug. And this is only happening in America where all of these people are taking these psychiatric drugs. We take four times as many [psychiatric drugs] as any other country in the West.
The average European country, something happened. Prior to the introduction of Prozac, those shootings just were almost unknown, and now they’re an everyday affair. But NIH will not study that because it will offend the pharmaceutical industry. And it’s something that we ought to be studying.”
“Anecdotally, it appears that almost every one of these shooters were on SSRIs or some other psychiatric drug. And this is only happening in America, where … we take four times as many 407
“Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work” –Sundance
For Musk she’s a twofer. Bring in the advertising revenue while spearheading WEF priorities. The WEF’s #1 priority, as stated in this year’s Davos meeting. is to crack down on the threat of free speech.
Welp, after Musk honeypotted (a word?) all the non-woke to return to the Twitter reservation, along comes a WEF insider to control the show. Free speech was a faux promise by Musk, a honey pot message.
Musk doesn’t mind a close relationship with China where Tesla is built –not a word from him about China’s anti-free speech governance. He is a transhumanist (WEF agenda too) and depends heavily on U.S. government funding for his business ventures.
Musk was never who he tried to be lately with his pretend pro-free speech stance. . . . Denial is not a riv.. oh nevermind …
Waiter: Would you like Convenience or Freedom?
Customer: I’d like Convenience please
Waiter: Here you go . . .
Customer: What are the chains for?
Waiter: Every serving of Convenience comes with a side order of chains
The recent flood back to Twitter has likely harmed the many young alternative platforms.
I hope really hope that those who value freedom will flood back to the alternatives. Let’s support alternatives to Twitter. Let’s keep some areas for free speech alive.
With help of cth,
here is A list
of feasible, and working alternatives that helps people to become informed citizens:
World View Report.com
( Brandon House reports daily)
Truthsocial
CTH
https://home.frankspeech.com
( lot’s of free speaking interviews )
Rsbn:
covers live events
Warroom:
interviews across a wide range of topics with a wide open perspective. ( not the narrow pre- narrative of lame media )
Rumble( instead of oo toob ) for replays of videos.
Imho
Thanks, you gave me a new site to check!
Would add to the list, Gab.com. This past winter Gab was the place I found someone on the ground in the country video reporting on what was happening. My browser seems not to let me access it lately. Used to check the day’s top posts and news feed. Note Gab is assaulted with tons of what I guess are bots with posts meant to drive people away. The downside of being the closest to a pure free speech platform. I don’t have an acct but apparently it is possible can use settings to block unsavory content from one’s account.
Bitchute –don’t know much of anything about it though.
Telegram –think that’s where some MAGA voices have gone but there must be an intelligence test I can’t pass re how to use it.
on finding ground reports via Gab –meant a regular person (not reporter) in Brazil reporting via video last winter
If you cannot maintain outright covert control, step back slowly and move to covert control#2 via slow and stealthy. Boiling the frog.
No different than all the “Mis-information Offices” popping up all over government departments…………like weeds in a newly turned garden.
Even if you attempt control the mass outbreak with Roundup……..a few weeds will always escape to survive.
It is a Hydra……. that will only be killed by some other, un-noticed internal virus.
See, I told ya. Fair Warning – stay the hell away from TWTR.
I’m guessing that the queen of dei isn’t going to be compatible with Tucker’s content plans.
Wonder what plan “b” looks like?
Get ready for another phase of battered conservative syndrome where all those who repeatedly look for white hats keep forgetting to look at the persons factual history and his prior associations.
I still trust Musk because he is partially red pilled and talking mostly sense. She is going through a trial run. Musk is a businessman and will primarily look after his assets. Politics does not influence him at this stage. Give him time.
#TWITWEISER
First, the woman works for Musk, right? Why don’t we wait and see what happens before we throw Musk in the commie ash bin of history? I don’t see Musk allowing Twitter to become what it was, but stranger things have happened. I for one will wait to see.
That’s akin to hiring a known pyromaniac then being surprised when the building burns to the ground.
Here’s Elon’s new hire cheerily admonishing everyone to tie the COVID line:
https://gettr.com/post/p2gvwryda6c
I warned everyone here who gushed over Musk buying Twitter. He was not the savior you thought. Just wait..more of his mercurial actions yet to come.
Perhaps Tucker ought to look for a new home base for his show?
Like most of America, Tucker is finding that in politics it’s globalist communists all the way down…
The recruiting agent$ ( head hunter$ , or actor, or ball player$ )
usually make a living
based on a % of the person’s salary that the agent is representing.
Plus, if the person changes jobs ( it’s that much more for the agent ).
There is an honest way to get out of that circu$…. and have a steady purpose, job, life etc.
[ and no, it’s not by the selling of political access
to foreigner$ – and denying it… ]
Imho
Rumble.com
No perhaps about it. Hope Tucker didn’t ink anything.
… there is the video …
Let’s hope that this is another part of the learning curve we see going on for people all the way from Taibbi and Wolfe to yeah, Musk — and that he remedies this stupid, stupid decision before the next news cycle. We’ve seen him publicly regret/redo stuff before — fingers crossed bigly that this further opens up his eyes.
Tucker is Establishment and television personality… he goes where there’s applause.
Feigned naivete is no excuse especially for a “journalist”.
Expect to be disappointed, it softens the blows.
Really disappointed in Musk. He would have been a neat historical hero.
We need heroes.
I expect he is.
“Mr. Carlson. Newsmax is on the line again. What should I tell them?”
His assignment, should he choose to accept it, is to find a platform that is universally available on people’s televisions like Fox is, like CNN is, like Newsmax is. And perhaps there is the answer. How many really want to log into our computers, or watch him on our little phone screens?
“Oh! It’s time for Tucker. Hit record, change the chanel, and we’ll watch the rest of this movie later.”
Tucker’s dad was CIA.
Wouldn’t it be a kick is BOTH Musk and Tuck were working for the DS?
Given the bread crumbs Tucker left behind and the kabuki theater of Elon’s acquisition of Twitter, I would be greatly surprised if that were not in fact the case.
Tucker’s role is to gain trust of MAGA and then somehow sabotage Trump in 2024.
Elon’s role is to pretend Twitter 2.0 is not Twitter 1.0. The fact is both Tuck and Elon are IC controlled.
Or he is a part of the “scheme?” His father was a CIA creep. He wanted to follow his daddy’s footsteps. A good friend of Hunter. Hated and bashed Trump. What else do you need to know?
Why did FNC really fire him? Who really knows.
Maybe to make conservatives follow him?
He never had a deal in place
Hopefully he hasn’t signed a contract yet. If he does, knowing who his new boss will be, that would be all-telling & a career stopper for him.
Time to go to poast.
So Elon’s purchase of Twitter is yet another d33p stat3 chaff and countermeasures play?
Quelle surprise!