Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter. Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.
Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring. You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders. Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.
Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work. As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”
Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter? Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers. Unfortunately, in order to achieve that objective, the platform content will have to be modified.
That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE]. The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal. Thus, her efforts to promote DEI take on a new level of importance.
Ms. Yaccarino also supports Florida Governor Ron DeSantis and follows him and his fellow influencers through her Twitter account. Politically this puts her in alignment with Elon Musk and the acceptable Republican group that promotes the Florida Governor.
Keep in mind, for DeSantis, the “woke issues” are political tools to achieve an objective; nothing more. Ms. Yaccarino supporting Ron DeSantis is not a misnomer, it’s just politics.
Similarly, for Elon Musk, it appears Ms. Yaccarino brings a greater financial value to the table offsetting any contradictions in his belief system about wokeism as a danger to speech and culture. Obviously, this hire says Musk is more concerned about revenue generation than actual free speech.
Regarding opposition or alignment with what is colloquially called “wokeism”, Ms. Yaccarino is somewhat of a touchstone. Her bona fides on DEI make her a subject matter expert on the weaponization of advertising to advance a cultural objective.
Just accept things as they are and not as you might wish them to be. That way you are not disappointed later.
Accept the Musk selection of Ms. Yaccarino as exactly what it says for the Twitter platform. First, money is the most important issue right now; revenue generation for Musk is the #1 priority. Second, the content of the platform will modify accordingly.
[ Yaccarino on Twitter ]
Did you think Andrew Torba was joking when he said Gab was inevitable?
Twitter is still banning dissident right wing voices, that has not changed from pre-Musk Twitter.
Why are you still there?
Many people cannot believe how bad the situation is . They wanted Elon Musk to be the saviour of free speech desperately.
He gives them a DIE shrew.. even now idiots will hang around Twitter
I tried Gab briefly. Not for me.
On the Julie Green Ministries page at Rumble, one of her most recent videos is an interview with Clay Clark – in this particular program, Clay has some interesting things to say about Elon and his background.
Very Striking info.
Yes he did! How so many were HOWLING for him to go to Twitter.
The US Gobernment must have had a shakedown meeting with Elon and told him nothing is going to change, we own you, your data, ability to servail your customers and it would be a shame if one of your rocketships and Telsa cars started to explode or run into trees. Right Elon? Gobernment and Big Business run under blackmail.
Or the rent on that little piece of real estate, called Cape Canaveral?
He is a Deep State guy himself. He has bought himself some latitude on not toeing the Left on every issue
When it came to money he quickly whimpered down
If a dude in a baphomet costume decided to put people in charge of his company, what would his operating committee look like? Don’t be surprised. The obvious has been presented for years.
👍
Does anyone here think Elon ever had good taste in women? LOL
No
Why a WEF’r???
“…succeed among rapid transformation…”…well of course, depending on one’s definition of “succeed” is….or “is” is.
Or…’nice rocket you have there, Elon…now about the Space Coast property in Florida….’
Tucker Carlson now looks like Sucker Carlson… Rumble or Gab may be two platforms that will allow him uncensored
Elon Musk reveals his true face… But who exactly is surprised by this ??
Are you kidding me? You believe that Rumble does not censor and shadow ban?
As far as Elon, the Baphomet halloween costume was the obvious clue.
Do a deep dive into Rumble (or watch Amazing Polly’s dive into it). Rumble is not one of the. ‘Good guys’.
BitChute?
Hate to say I told you so. Anyone who thought a globalist, deep state product like Elon Musk—who is the richest man in the world only because satanic global forces are trying to destroy fossil fuels and the internal combustion engine and return humanity to the condition of medieval serfdom—was going to bring us freedom of speech was beyond hopeless.
If Tucker Carlson goes ahead with a joint venture with Twitter, then we know exactly where he is and what he is.
BRAVO! You nailed it.
I am too old for this crap.
Fool me once, shame on you. Fool me twice, shame on you.
Tucker is not our savior. He is a highly paid actor.
Agree 100%. My frustration does not come from the Tuckers or Elons of the world. I trust no one anymore. My frustration comes from those who continue to be “fooled” looking to be saved, desperate for anyone to fill the role, making error after error in judgement and still not understanding or accepting it’s on us.
It is human nature to look for a king, a leader or the man on the white horse. It’s in our DNA, we can’t help it.
On the other hand, If I am going to be honest, I have to admit that I tend to put people on a pedestal and then get really angry when they don’t live up to my expectations.
I’m really torn- on the one hand, it really bugs me that we conservatives can be such purists, that we let the perfect get in the way of the good. I truly want to believe that Tucker and/or Elon are going to save the world.
But at my age, I have learned the sad truth, that there are few super heroes out there.
That being said, I do believe that President Trump is one for the ages.
Great thoughts! As a female, I always thought of yearning for the hero as the Cinderella Syndrome. You’ve expanded my view!
Are you related to G. Bush?
👍
Release the 41,000 hours of J6 video and TC can win points. Until then this sets up too nicely.
Very well stated.
Human Resources writ large. POC. Female, Feminist. Reduction in toxic masculinity in the workplace.
Meanwhile what Elon SAID he wanted was a lie (community free speech and discussion). It will be throttled and turned to the needs of the corporate and not the community.
Twitter will become focused on those that produce useful output which can be easily monetized or hidden depending on who it effects.
We shoulda known. And actually we kinda did there at the beginning and people reacted. So Musk had to lie and make promises until things stabilized. He’s going to find it won’t be that easy. Not if he makes decisions like this one. Or perhaps he was TOLD to make this one. Who knows.
…”Twitter will become focused on those that produce useful output which can be easily monetized or hidden depending on who it effects….”
Why do you think Elon promotes Catturd2 so much? It’s not because he’s really that funny
(hint – he isn’t)… it is because he has thousands of “followers”.
Fake followers equals $$$$ once the Tweeter starts creating content or hosting ads.
Deception is everywhere. Funny how Tucker interviews Musk only to be sidelined a few weeks later and then talk of Carlson going to work for Elon. As we rush headlong into the future, I’m thinking that there is only one source for truth anymore, and that book has been around for centuries.
I’ve just about decided anyway that Twitter is much more trouble that it’s worth, now that I have ever to enter my birthday EVERY single time I want to visit the page ( and I can’t just type it in, it makes me scroll to find it). At my age that takes quite awhile.
No one should be surprised at Musk for doing this. He’s never been a real conservative.
Take the coffee shop and cram it, Jack.
Bud lite this stooge.
Many CTH posts ago, I repeatedly warned that Musk was DS and caught hell about it by several folks and I laid out the circumstances of all of his endeavors involved government funding mainly by ‘certain’ entities of the DS.
Any more doubts?
Never doubted it, just do not understand the continued use of it.
Randy upthread is right.
If conservatives refuse to engage where liberals and moderates hang out then there is no conservative speech that liberals or moderates will see. You don’t have to embrace all about the platform to use it for multiple purposes.
Same with YouTube.
It’s the reason Trump went on CNN, no doubt. You have to get eyeballs on you in order to persuade, argue/debate, inform.
In theory, I agree, based on the reality of being more divided than ever after years of multiple platforms, debates and exposure, not to mention PDJT having the bully pulpit of the oval, putting forth great policies, there is no evidence of advancing a debate. IMO, it isn’t a matter of lack of information, exposure or the other side not “understanding”. It is a matter of rejection of the Constitution and our Republic as it was founded. Until we accept that more than half our country prefers a socialist agenda, we are fighting a useless battle. JMO.
EXACTLY. When will we ever learn?
The only constant in the universe is disappointment.
How many more times is Lucy going to tee up the football?
You do realize you do not have to kick the football and land on your butt. After multiple deceptions it is fine to just kick Lucy in the head.
That would be a sweet meme! 😂
Another disappointment to endure. How many will follow? Disappointment, yes. Surprise, no. I pray that Tucker can see this for what it is. That he heed the warning issued by Musk. From Fox/Murdoch to Twitter/Musk. From pan to fire.
Having Musk “buy” Twitter and give the illusion of transforming it into an unbiased platform sure gave the IC owners cover didnt it. Now the perception is that it is an untarnished free speech supporting , would never use algorithms to brainwash kind of safe haven–in reality nothing has changed IMO. Now Carlson hops on to reinforce the charade. No one is the wiser of who really owns,finances and controls it–problem solved!!
I’m old enough to remember when women of all ages were never CEOs and generally aspired to be June Cleaver with pearls, always in the kitchen for some reason. Men were never seen greasing spindles on riding lawn mowers but were always insurance salesmen, art designers for an ad agency, or worked in the aerospace industry. Some men, however, did marry witches and had prying neighbors. Boys were named “Chip” and “Walley” and “Beaver” for the most part.
Folks,
I don’t use Twitter. For that matter I don’t use nor ever have used any social media other than LinkedIn years ago for job search purposes.
I noticed SD commented a link to Twitter where he called out Musk about his recent hire.
So, I had a thought. May I propose to those of you that have a Twitter account to consider an action plan of blowing up Twitter as a ‘public service’ exposing Musk and his new hire for what they are and how it conflicts with MAGA principles. And then let’s see how many of you are suspended or ‘cancelled.’
This could then be used here on CTH to further expose how hypocritical Musk has been regarding Free Speech.
Just sayin’
They won’t be suspended or banned. Their REACH will be throttled.
Like Elon does now with Sundance, Joe Dan Gorman, and others with MAGA bonafides.
Yes, I even little ole’ me has experienced throttling on Rumble and feel like a sucker have purchased their shares.
I agree. They have six weeks to change his mind.
I stand corrected. Add ‘throttled’ to my list of adverse actions/reactions.
“I don’t use Twitter. For that matter I don’t use nor ever have used any social media other than LinkedIn years ago for job search purposes.”
Ditto. Twitter and most all other SM platforms are towers of Babel.
The worm has turned. The fox is in the hen house. The earwig has achieved lift off. All hail the mighty musk-rat.
It’s simple:
Get off Twitter. Close and delete your account. Fixed. Now you don’t have to worry about woke restrictions. Do it now on the heels of his announcement.
I think that those who already have Twitter account (I don’t) should stay there and keep posting the truth. I’ll keep posting links and pictures of the relevant tweets.
We don’t retrieve.
There is absolutely no information on the internet about Yaccarino –there are many write ups about her on India media so one could assume she is of Indian descent. No Wiki page. Nothing about her heritage, family etc. Just that she is a Penn State grad and her work history. Started out at Turner Broadcasting. Smells like a glowie IMO
Go light her up on twitter. I did already. Told her to disavow the racist and biased DEI BS that attacks white children and family or she will kill the platform. Let her know she can win by admitting the bad societal effects of DEI and CRT or become like that hideous woman that killed Budweiser. Or you can just hang here and gripe and moan and quit another battlefront in defeat.
Tucker may want to rethink the Twitter thing.
Tucker has made the mistake of his life…
Listening to an MSM business show, the co-host complained that Twitter had a bad vibe since Musk, people could say whatever they want. Imagine that. The MSM want their Twitter back, their voice and narrative amplified and everyone else censored.
How ironic that Elon Musk ,a white South African borne supposedly self made oligarch , has hired the queen of Diversity Equity and inclusion to push the racist woke agenda.
She ,being a pioneer of black racist woke ,because that what it really is, driven social engineering to supposedly bring her insight to twitter.
How happy are The viewers with All the woke trash in the programming and commercials we see exploding in TV ?
Carlson made a huge mistake.
In a past post I said Carlson is in no way on par with Trump and here is the proof.
Trump would never have aligned himself with twitter.
Disgusting! Is he a total idiot?
So glad I did not succumb to this farce of a platform.
What an absolute disappointment. Your free speech platform just crashed and burned. We should have known better. Terrible let down. Twitter, right back on square one.
More alphabet people for alphabet agencies! Sorry, not embracing anything alphabet! As close as I get to alphabet> OICU812.
That was funny…when I was 12.
So..In May 2018 Trump Named Yaccarino (alongside Bill Belichick and a bunch of other folks) to a two-year term on the President’s Council on Sports, Fitness and Nutrition. So Trump has the same hiring sensibilities as Musk. This will be vexatious for this board who are utterly and unabashedly convinced of Trumps infallibility. Me. I am still picking up pieces of my life after being locked down and losing all my clients. Nobody has ever apologized for that.
That was five years ago.
Keep in mind how much we have learned since them.
Also any president needs to fill thousands of minor positions.
They obviously delegate those responsibilities .
I also think you can be confident that Trumps hiring skills are up to par being he is a two time self made billionaire.
I assure you he wouldn’t put such a destructive person in such a key position.
Do you wear salmon slacks, and selfie with your expensive, booze-laden lunch too?
I suggest you go to your state and local leaders looking for that apology.
Why are these billionaires intentionally tanking mega-products??
They despise populism.
FREE SPEECH my Ass!
Thanks elon 👎🏻
I wish I had kept links to some of the quips Trump made about Elon. Evidently he doesn’t trust him either.
I’m glad that I didn’t allow myself to get snookered by going back to Twitter. There is NO WAY that you can research Musk’s background, and not understand that he is wholly aligned with the government, regardless of whatever he says.
I don’t care what Twitter needs to be profitable. As soon as I see W.E.F. it is dead for me.
The weffies are the end of everything the West believes in. Truly evil.
Well, so much for Tucker’s addition to Twitter.
Musk and Yaccarino have a love child! It’s name begins with a W. E. F.
I’m always fascinated by faces.
Sorry to say it, but these people are abnormal.
And what the hell is wrong with Elon Musk?
Evil intent will affect your appearance, as in distort, imo.
This shouldn’t be any surprise to anyone on CTH. “As the Swamp Oozes”
On face value this is not good and discouraging although not unexpected as Elon seems very careful to parse his actions so as not to burn some bridges that in reality should be totally destroyed.
I knew musk. Was NFG. Don’t be a twit. Your welcome.
CUT THE CORD
Y’all still cheering for Tucker going to Twitter??
Hard for me to understand why people go where they are being set-up. Is it a I, me, me mine syndrome?
And you have to pay to be censored? Now thats ridiculous.
Twitter joins Bud Light…
Mass exodus to Truth.
Wasn’t on Twitter before and will remain that way.
A good example of what DEI does to a company is USAA Bank. If you have been a member for years, you have seen what it has become in the past 3-5 years.
I just saw a thread somewhere about an individual’s problems with their insurance.
I do contract work for a federal agency and DEI is required training for everyone; contractors included. They “celebrate” everything, using zoom/teams backgrounds to proclaim LGBTQ “rights”, Women’s “rights”, Black month, Pride, etc., ad infinitum.
If they would eliminate all the crap and focus on being the best at what they do, it would save the taxpayer millions, and it would be an agency of excellence.
Unfortunately, HR is at the heart of the push, and they all work for Buttigeg (and are proud of him), so you should be reading about them in the news soon. Not good news, either.
Marxists and the Obama flavor of Progressives see this anarchism/nihilism bringing about the revolution that will lead to the new America. The extreme leftists are actually being more realistic here than the business class of Americans.
Michelle Obama warned us fundamental change was coming.
Can you expand on that? Former employee and I am curious. I left years ago because I thought they had lost their original direction and were more focused on revenue than employees or members. In the beginning it was a great place to work, but that evaporated after McDermott left.
I can only expand from their own website.
https://www.usaa.com/inet/wc/about_usaa_corporate_diversity_main
I worked for State Farm, and this is exactly what happened there. I left in June 2018. Company has gone to woke crap – serving dei and shareholders only. Screw the policyholders…
Tell me more about it. I’ve been with USAA for year and this is news to me entirely.
I’m moving in the same direction, Although remember, your account never actually closes with USAA.
As the son of a West Point grad and career military man, I’ve been with USAA for decades and have received great service. With great frustration I read the linked DIE statement but wonder what other company would be any different these days.
Appears most larger corporations are going this way. I have only noticed USAA’s updated website and customer service has dwindled over the past few years. Is it because of DEI?
I think one has to evaluate their own financial structure and decide for themselves. I am slowly changing over to Navy Federal CU. For now it’s a better choice for me.
Please detail with links, if possible.
I wondered what the heck was going on. I’ve been a member for over 30 years and it was really lost it footing in the last 3-5 yrs. I had no idea why.
Same as last year and the years before.
If tweetttteeeee bird disappears tonight, America would wake up and continue on as if nothing happened.
America doesn’t need tweeetttteeee bird ………
America is MAGA and the MAGA movement has the numerical, economic, moral, intellect and armed majorities in America and the best leader President Trump.
Will Tucker stay with these terms?
I’ll bet he knew about them going in.
Here’s what you’re missing: Places like CTH and TruthSocial are echo chambers. The choir preaching to itself. We aren’t reaching anyone new.
Twitter is a public square. A much larger audience and far greater diversity of viewpoints. A bigger platform in every way. Elon ceding Twitter back to the regressive left in time for the 2024 election cycle is very disheartening. Soon the old content moderation will be back, where the left can doxx and call for the murder of Supreme Court Justices and their family and that’s OK; but use the wrong pronouns to refer to the person calling for the murders and your account will be suspended without appeal.
The Cabal shot down his rocket and got him back in line…..the look on his face was priceless. “Unplanned dismantling” says it all.
Close…Musk said “rapid unscheduled disassembly“.
However, he did not say that his rocket was destroyed by an evil conspiracy.
That bit seems quite a stretch and unworthy of posing as an assertion.
Twitter never stopped being what it was created to be, it is still a tool of the intel community.
I beg to differ on your characterization of CTH.
The learning that goes on here, from Sundance’s research and unparalleled exposition, to Treepers contributing their vast knowledge and experiences, is far from an echo chamber, it is a realm of education par excellence.
What is learned here, including by tens if not hundreds of thousands of lurkers, filters out into the internet and real world around the globe; we are reaching many new people and elevating understanding to the degree that people are educated and armed with understanding and courage.
Why diminish that simply to make a point about Twitter?
Frankly, I do agree that it is good to get ideas out on Twitter and larger platforms, and there are a great many doing that with the understanding and courage promoted here, I do not agree with disregarding and minimizing the significance of CTH to communicate that idea.
Great…more Division, Exclusion and Intolerance…
Exactly has Satan wants it.
Christ is the King!