Well, this is interesting. We are now two more weeks into the consequence phase of Bud Light VP of Marketing Mrs. Alissa Heinerscheid rebranding the formerly popular beer as a beverage for transgender and transvestite beer drinkers. {Go Deep}
There is still very little empirical evidence of the financial outcome. There are anecdotal reports of diminished sales; however, VP of Bud Light marketing, Mrs. Heinerscheid, has now been replaced. This would seem to indicate the brand damage is structural, and the financial ramifications are going to be long lasting.
The traditional beer drinking consumer is no longer buying Budweiser Light products, because the new brand image of “tranny fluid,” a beer for transgender drinkers, creates the side-eye from other people if a beer drinker is noticed holding one. Using the free rainbow koozie doesn’t seem to help the problem.
The information comes from Ad Age, an insider trade magazine that tracks all things that happen in and around the advertising and marketing world.
VIA Ad Age – Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.
Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser. Heinerscheid did not immediately respond to an email requesting comment.
The brewer has also streamlined its marketing function to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities,” a company spokesperson said in a statement, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
The statement noted that “we communicated some next steps with our internal teams and wholesaler partners,” adding that “we made it clear that the safety and welfare of our employees and our partners is our top priority. (read more)
STATEMENT FROM Anheuser-Busch:
...”“Today, we communicated some next steps with our internal teams and wholesaler partners,” per A-B spokesperson. “First, we made it clear that the safety and welfare of our employees and our partners is our top priority.
Second, Todd Allen is appointed Vice President of Bud Light reporting directly to Benoit Garbe, U.S. Chief Marketing Officer.
Third, we have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities.
These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”.. [source]
.
Notice they didn’t indicate she was fired. They are just doing this as a PR stunt as she will remain employed. Weeks later and they still can’t apologize and admit they made a mistake. The arrogance!
Exactly. The same double down that really doubly cements their failure
Keep the foot on gas and force the woksters to fail and fail hard
Meanwhile she will make the rounds at MSNBC and CNN where the masturbaters and other deviants will commiserate with her plight, blame white men for crushing souls and freedoms and extoll her as an icon of American business. An Ivy League law professor will chime in that in his opinion it is perfectly legal and constitutional for the government to force Americans to buy Bud Light.
Meanwhile Bud light has their lost hard earned branding it is now a woke person’s beer.
Just as well dress it up in rainbow colors.
They’ve lost popularity with serious beer drinkers.
They’ll do what the NFL did: start running commercials with the military, maybe drag out the old sleigh commercials. Plenty of stupid people think the NFL is sorry for the whole “disrespecting the country” thing.
Bud Light has been announced as the sponsor of the NFL draft.
Watch for the Horses bowing at NYC. The after 911 commercial
Nailed it. Little R & R with full pay and she comes back and continues the woke program.
Oh she’s fired. The leave is a formality to save face. It is quite common with executives. They’ll prepare a severance package in the mean time and make sure there is a smooth transition internally. She’s done. They’ve done too much damage and won’t recover. They F up the brand.
Please tell me how you can run a Major Corporation and have no idea whatsoever who your customer is.
Oops, sorry, don’t answer that.
[Late to the thread, so it probably had been said numerous times. Posted my comment earlier on another site.]
Sure, now it takes a man to clean up Alissa Heinerscheid’s (a woman) mess. “Taking a leave of absence” better not mean she’ll come back and emerge in another role in the AB-InBev company.
I’m not convinced that she is a woman…
Speaking as a biologist, I agree with your assessment.
? Sir Napsalot and Raised, you do know a great many Treepers are working women and business owners. Insult taken.
Tip of the day: focus on your target before firing.
Only a couple of things that AB-InBev can do: First is to kick her upstairs, so she gets to be a president of some other branch of InBev and get so high that she can’t possibly cause that much damage again, or shuffle her off to something like “VP of customer statistics”, where she again can’t cripple one of InBev’s product lines. She’s an Ivy, so they can’t possibly show her the door publicly.
Alissa is likely already being promoted into a better role…. Management protects those in their club.
True story: Years ago I worked at a large bank, in a job where I was in a position to know the truth of the following:
A rather young, affluent, pedigreed senior VP didn’t follow correct procedures one day and approved a wire transfer for hundreds of millions. Hundreds of millions.
Turned out the wire request was obviously fraudulent, which the senior VP would have known with just a cursory review.
The bank lost Hundreds of Millions in seconds.
A few years later, the same senior VP left the bank, departing from the same senior VP job he had at the time of the incident.
I like to think he retired to an island he bought with his cut.
Stupidity isn’t monopolized by one sex. There are plenty of men or near-men that would have done the same thing.
But Heinerscheid certainly had the exuberant confidence that she knew everything. And her “frat-boy” customers (inside her empty top shell) were dispensable.
The issue with Sir’s comment ” now it takes a man to clean up Alissa Heinerscheid’s (a woman) mess.” is that the man cleaning up the mess is not doing a spic and span job.
TOO LATE!!
Rest in peace Bud.
Bud Light is in decline? YES! Why? Because the of the competition of micro breweries and craft beers that are favored by the younger set. New marketing strategy……Piss off the old loyalists and appeal to the group that already isn’t interested. GENIUS! New strategy….Don’t hire another Harvard grad!
Bud started to lose market cap, so they needed an infusion of money. So what are you going to do? Bring out the freaks and weirdos. I guess we should expect more companies to do it under Biden’s economy.
The traditional beer drinking consumer is no longer buying Budweiser Light products
But if they just then switch over to one of the other bazillion Anheuser-Busch products, that accomplished nothing.
If one reads the list of InBev beer products, it’s breathtaking. Seriously. I stopped at nearly 100 of them. Stuff I never thought was conglomerate. I don’t drink beer much, not at all lately but generally bought from a couple local brewers in CA. I held my breath but it appeared they weren’t on the InBev list.
InBev pissed off the wrong group. Hopefully we’ll keep the attack alive and not let the heat of summer and desire for the refreshment of an ice cold beer cloud it.
Here where I live, there are plenty of wineries and micro breweries abound. My son took us out to a place in town I had never gone to and the hard cider/beer they make is delicious and their is quite a variety. The place was packed with millenials and GenZ and some boomers too. We live in apple country, which is being replaced by grapes these days. But the apple orchards that remain are obviously being put to good use.
I don’t drink much beer but this stuff is very good.
Bud has two problems, their advertising and their product. This is just one small place in town. There are lots of different micro brews around.
https://duckduckgo.com/?q=goat+rock+cider&t=newext&atb=v270-1&iax=images&ia=images
Yeungling is still family owned…and it tastes good, per hubby who is the beer drinker. That is his fav American brewer. His foreign favorite is Old Speckled Hen from England. Peroni is good too, owned by Molson Coors.
Molson-Coors or Yuengling.
Corona
Corona is AB.
An InBev company.
oh my didn’t know! Thanks.
Just bought Tecate.
Grain Belt
I live in MN and like Grain Belt too; it’s my quaffing beer especially when it’s hot in the summer. That is brewed by Schells out of New Ulm MN and brewery that predates some of the Indian uprisings that took place in MN. We are blessed to have so many local breweries.
That said as was mentioned above more than a few “local” and/or long time microbreweries have been bought by the big conglomerates like AmBev. Some, like Linnekugels (over in WI) continue to operate as before. I have mixed emotions about buying their product and generally prefer to buy from someone that is still independent.
I drive by the Schell’s brewery once a week or more. I like all their beers. I have heard people from all over Minnesota say that they think Grain Belt Nordeast is the best beer they have ever tasted. It is good.
For non-Minnesotans here, Yuengling is the oldest family brewery in America and our beloved Schell’s is the second oldest family brewery in America.
Go here:
https://www.schellsbrewery.com/
Yuengling is owned by InBev. Try Millers instead
No Yuengling is partnered with Molson-Co0rs not InBev. http://washingtonbeerblog.com/the-nations-largest-craft-brewery-joins-forces-with-molson-coors. Family owned business.
Partnered to distribute to Midwest and west
Yuengling is not an InBev brand
HERMAN!! You should check before you hype.
Um stop spreading false info. It’s private
I flagged you Herman for poor, lazy, sloppy research. Yuengling is private. About a year ago they signed a distribution agreement with Miller Coors to get their beer out west. That is all. Yuengling delivers it to Miller Coors distributors and Miller Coors delivers it to bars and liquor stores. Man up and apologize.
Molson-Coors is also “woke”. They just don’t make as big a deal about it.
Just Yuengling. Coors sponsors gay & drag queen events & parades
Yup…Coors is drag queen certified…used to love it…now I drink Schell’s….nothing else….2nd oldest family brewery after Yuengling
THANK Madam DeFarge, later in this thread (who might just be from an AB competitor, who knows):
The following sponsor radical LGBTQIA+ campaigns:
Coors Light, Budweiser, Miller Lite, and Michelob Ultra have all run pro-LGBTQ+ campaigns.
Coors Light has been sponsoring PRIDE fests. GLAAD calls them “among the most progressive for its employee policies toward gays.”
Budweiser has also sponsored LGBTQ+ events.
Miller Lite has given $450,000 to the Equality Federation, an LGBTQ+ advocacy group, with the brand launching its “Open & Proud” campaign in 2021.
Michelob Ultra announced in 2021 that it had partnered with CeCe Telfer, an LGBTQ+ advocate, and the “first openly transgender female athlete to win an NCAA title,” stealing it from a woman.
Busch, Busch Light, and Natural Light are all owned by Anheuser-Busch—the same company that owns Bud Light and Budweiser.
*If you drink these beers you are backing the grooming industry.*
Not necessarily. Anheiser-Busch is an operating division of ImBev, not just a label. The company is responsible for delivering financial results. If AB craters an uptick in sales of Corona and Stella Artois isn’t going to help them.
But they did not fire her, which means they agree with her. They are just buying time and hoping that helps people forget about the marketing team coming out of the closet.
This is your mission. If you reject their perverse lifestyle choices, don’t consume their products.
It means that Bud is afraid of making the wokesters mad by firing her right away. That’s all.
I thought the woksters took drugs instead of drinking beer.
Another angle based on the same fear you mention –They’re also afraid of dinging their ESG score which would impact their access to investment $ or loans.
ESG score is the lever being used by Black Rock and other Great Resetters to force companies to bend the knee to WEF agendas including the woke social agenda. Rather like China’s social credit score, but for companies.
IF the boycott can totally and permanently tank the brand, we may achieve an even bigger win by dinging ESG. Companies with a non-woke customer base may rethink chasing the ESG score.
Before the Bud Light boycott companies saw no downside to following woke ESG dictates. Now we’re showing the downside.
Exactly! Agree re ESG. This is a good article about that: https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
A good list to have.
Use it like a reverse Credit Score of businesses to stay away from.
Friends don’t let friends drink Tranny Fluid. That includes all AB products.
They can’t fire her. The executives signed off on it and thought it was a great idea. If the Board removes the CEO, then we’re making progress.
This is a half measure to see how little they can do in order to fool stupid people.
Exactly
Right. CEO is “former” CIA. Does anyone believe this was not a deliberate takedown of a GOP-donating company? WSJ now blames BlackRock ESG standards. A fair charge, no doubt. But b/w CEO, woke ad VP, Blackrock, CIA, best bet says is it was all planned by those who think the RNCC and RNC represent conservatives. Drive a wedge between the conservative base and GOP’s corporate donors (as if they are on the same team). As RFK, Jr. said to those who pulled the fire-alarm at his speech: “Nice try.”
We’re going to have to send tanks into the CIA in 2025…
What does “safety and welfare of our employees” have to do with marketing beer? It sounds like a subtle message to confirm that “we’re still woke – we just need to be more subtle about our messaging in the future” i.e. typical pampering to make sure nobody’s feelings get hurt.
Number one. No apology
Number two. AH was not fired.
Number three. The language remains woke which means that is where their corporate soul is.
The boycott needs to be permanent. I’m sick of companies needing our money and showing contempt.
Just no.
I was boycotting A-B InBev long before boycotting A-B InBev was cool
LOL
Millions transitioning to another beer.
Transheiser bush…
Is there a website where one can query products by name to verify that the producing company is woke? I would like to be able to check before I order online or pay in person. There is so much of this ignorant/evil crap going on that it is almost impossible to tell whose value judgements we are supporting through our purchases. I don’t want to purchase anything that is produced by a company that supports perverts and other satanic activities.
2nd vote https://www.2ndvote.com/company-scores/
Just go to the company’s main website and look for their ESG compliance statement. Very easy to check out as the woke companies need to signal to the WEF that they are compliant so that they can participate in Fed Now CBDCs when the financial transition occurs.
Prof,
Check out PublicSq.
An app that connects freedom loving Americans with businesses that share their values. It may assist you with what you are looking for.
Thank You
Taken from elsewhere but hilariously funny!!!
“Amid a brewing controversy and a growing chorus of booze from former customers, Bud Light has finally come to lager-heads with marketing VP, Alissa Heinerscheid, identifying her as the problem that ales them. In their most stout response yet, the company has chosen to draught global marketing VP, Todd Allen, to fill the role. In other words, they fired her, but just barley. The leave of absence will give her time to liquor wounds before a quiet exit.”
One vote at a time.
Vote with your wallet … daily.
If the right had its act together, there would already be a brand waiting in the wings that patriots could support as an obvious successor. This is especially true with something like beer where men and conservatives make up the majority of the buyers. This would not just be skin deep with its image, but a company that supported all the political and social priorities that are near and dear to those of us who make up the right half of the bell curve. It wouldn’t hurt if they made beer that did not taste like piss either. This would also be a good way to measure how much restaurants, stores, and bars were worthy of our money. If they don’t sell it, we don’t patronize them. You want to make a political statement, “order your brand”. If you want to be a cuck, order Pud Light.
Pretty sure that brand is Yuengling
Go back a page and catch up
Plus this has been all over the other AB threads
They even trolled AB this week
I believe it is only sold in a few states.
It’s sold in 1/3 of the US and expanding west
Great color coding!
Tecate Lite!!! Si….
Jeremy’s did this with chocolate bars – labeled Hers & His… only one has nuts.
Genius.
It’ll never not be a trans cooler for the rest of my life
Folks,
AB management not only knew of the Mulvaney campaign; they not only gave their blessing for it; they ORDERED IT! How do we know? Mrs. Heinerschied’s words tell the tale. What did she say in that now notorious video? That she had “a super clear mandate”, right? Those are HER WORDS! What is a mandate? It’s an order from one’s superiors, isn’t it? Isn’t it a policy or procedure instituted by those in charge of an entity? Well, who would that be here? That would be Heinerscheid’s bosses, right? Given her level within the company, who would be her bosses? AB management-end of story.
Oh, and don’t tell me this fairy tale that AG management, i.e. those who hired Mrs. Heinerscheid, didn’t know what they were getting when they hired her. Why? SHE USED HER PRONOUNS ON HER RESUME, FOR GOODNESS SAKE! Who does that? Who likes using their pronouns? It’s crazy woke people, right? By using her pronouns on her resume, Heinerscheid was saying, “Hey World, I’m a crazy, woke bitch!” She was waving a billboard sized red flag about who she was, her beliefs, etc.
but but Don, JR wants us all to stop bashing Transheiser Bush. After all they give the GOP lots of money.
How strong is your resolve?
Don JR is wrong on this. He’s human and fallible.
His father, who is the greatest President in my 64 year lifetime, was completely wrong about the mRNA vaccines.
Admitting mistakes is a good way to learn and avoid them in the future. I’m confident that learning is going on in the House of President Trump and Son.
Agree but Trump rarely acknowledges when he is wrong. It’s 50/50. Look at what Grinnel has been posting online. Not a good indication.
They are definitely on the wrong side of the fight against Bud Light, Disney, and Pfizer. And Grinnel is using left wing talking points and data to lash out at people on Twitter. Not a good sign at all.
What are you referring to? Confused because I was just over on Richard Grenell’s Twitter feed a few minutes ago and didn’t see any lashing out. This is what was going on today on Grenell’s twitter:
He was posting different endorsements of President Trump.
Also was highlighting a MAGA candidate who announced for a Senate run.
Mentioned his brother has a new book out.
I scolled around a bit and saw he is strongly opposed to the grooming of kids, the mutilation of kids and against trans in female sports.
He was tweeting being against the neocons funding war in Ukraine. Wants to get back to helping Americans first, before every other country on the planet.
Let’s see, he also mentioned a recent interview he did with Glenn Greenwald …something about Ecuador.
So what did I miss?
Do not give one peso to the gop
He said these things based on AB’s causes in the past and was giving them a moment to see if they can put out better messaging. He did say don’t boycott based on this, but after the latest double down…..he’s gonna have to own up to that position and probably recapitulate
Ah, but he won’t. IMHO.
Don Jr –totally wrong and not sure he realizes why.
President Trump on the other hand has responded fantastically via his inner circle/advisors at America First Legal. A few days ago AFL filed a federal civil rights complaint against Annheuser-Busch.
AFL’s civil rights suit claims Annheuser-Busch’s hiring practices are racist (against Whites and Asians) and sexist (against men). Ironically the civil rights claim uses Annheuser-Busch’s own ESG report as part of the evidence against them!
President Trump’s inner circle are in the fight alongside boycotters.
LOL…
So much damage has been done now, even if they were to apologize, it’s WAY too late.
Was on a business trip last week. We all went to a local bar the last night. Not one AB/INBEV product ordered – yes, I was paying attention.
This was mentioned on page 1 I think but whoa Nellie !! More cars into tbt brick wall…..assist from 2 of the biggest fakes in politics
What a combo for a new advertising aim: Mulvaney and Adam Schiff. Maybe they could do a dance together in red heels.
Bud Light… probably what Ed Buck used to get his young Black Studs a little tipsy before snuffing them out. Case ‘o Bud Light… couple Magic Pills… BOOM!… next thing you know you’re dead on Ed Buck’s bathroom floor and somebody’s got the ol’ Polaroid out…
Amiright Ted and Adam? Y’all know how that went down…
It is all really simple. The vast majority of Americans don’t want any of this nonsense in our beer, our movies, our culture, our life. It’s all just crap, garbage….Keep boycotting, keep saying no and keep on living a good life. Even the big companies know they need us far more than we need them.
Having worked for AB I know the structure. Unlike other consumer product companies, liquor company products must be distributed by locally owned, independent companies. This was established when prohibition was repealed to keep corrupt organizations like Al Capone’s from setting up a network.
As distributors of the product, these wholesalers carry tremendous weight with the producing company and are closest to the consumer.
BTW – the distributors are not allowed to carry another major brand so the impact of a decline in sales can’t be offset by sales of a competitor. They can carry small import brands with the major brand permission.
This was a direct threat to the existence of their company.
I can imagine the outcry by distributors as this exploded and only wonder why it took so long to give Heinershied the boot.
The restructuring of marketing tells you there’s been tremendous turmoil and the upper management was not being responsive.
Let AB die. We don’t need crap beer anyway.
If you get a chance tour an AB production facility. The equipment capitalization and engineering is mind boggling to produce cheap beer every 14 days.
The tell about AB despite how bad Bud Light is…instead of making good beer (using rice) they chose blue bottles, marketing and a homosexual influencer to “tell” their consumers what to buy.
Then Trump Jr begging to preserve GOPe collusion with corporations because AB gives them 500K. Government returns the favor with regulations limiting distributors ability to add competitors.
Who would have thought printing a picture of a gay man who dresses as a woman, on one can, would lead to loosing 6 billion, exposé corporations for what they really think, and their connection to government.
When your vote doesn’t count or switched, not enough ballots available on Election Day, one has economic leverage for their voice to be heard.
Back at my time at a large aerospace company, an executive that screwed up badly would have an announcement in the company newsletter that they were going on “special assignment – unassigned”, which everyone knew was that they were given an office with a window and a phone and they were instructed to look out the window and not touch the phone. They would continue to do that until they either resigned or retired. Sounds like Ms. Heinerscheid has been given that type of position after she comes back from her leave of absence.
It may be too little, too late.
I never liked Bud products. Or their TV ads, which now I expect will be all the more profuse and annoying.
Born redneck (“down east” NC), I find it exceptionally humorous imagining my old bud-guzzling buddies getting eyeballed (straight up, no wimpy side-eye) by everybody else I knew and didn’t know.
“Leave of absence”, not fired. Probably too chicken to kick her all the way out the door, afraid of the backlash that would drag this mess out even longer and cost them another few million.
No one cares.
Transweiser INSULTED OUR WOMEN.
You can unscrew a lightbulb but only women can get pregnant.
I would expect a lot more “leaves of absence” at Anheuser-Busch. This was a total management failure. I don’t believe for a moment that Alissa Heinerscheid had the authority to implement this change without approvals from higher levels of management. The board needs to fire everyone who said amen to this stupidity. I will never buy another Anheuser-Busch product. I checked to see brands to avoid and was amazed at how many brands they have, some of which I might have accidentally bought. You can find their list here https://www.ab-inbev.com/our-brands/. Someone earlier recommended buying from local brewers and there are many of them. They, unlike Anheuser-Busch, are interested in their customers, and are not pursuing some America killing woke agenda.
I’m going to look for an alternative site to see their brands, that one wants me to “confirm I’m legally able to drink”, or some message like that…
Yeah! Imagine “carding” a 72 yr-old gent. A laugh from the very very distant past.
Yes this is just another stupid gimmick, just pick a date that shows you are 21 and they let you in, sooooo stupid. Some sites even ask for your phone. I always give them 202-456-1414 which is the Whitehouse switchboard. Can you imagine the look on a spammer’s face when the Whitehouse answers?
It makes sense that Bud Light is the beer for transexuals. After all, it is water trying to pass itself off as beer …
Squirrel piss, not water
There’s no indication that the stock price has suffered but the replacement of Heinerscheid is an indication that sales have. May 4 is their reporting day but quarter ending March which may not even reflect the Mulvaney dip.
I guess firing someone is not permitted in today’s world. Might be considered hostile or something. But some things never change. In the old days, old man Busch sent Harry packing to Chicago after an affair with the wife instead of firing him as well.
After the Budweiser brand is tanked, permanently retired, I wonder if a non-woke company might buy AB’s 250 Clydesdales. They’re magnificent and there are not many in the world, think AB has the largest breeding herd. Would be so happy to see them well cared for by a non-woke outfit that fits their original image.
>>In my dreams the cherry on top, a reverse in-your-face, would be for the Clydesdales to be bought by a MAGA supporting corporation and show up in MAGA commercials. Let them become a symbol of our win against the woke tide —a message of promise and hope of returning to the culture depicted in the original Clydesdale commercials.
She’ll get a 7-figure gig. Maybe a book tour to launder her some cash. And guest spots on CNN.
I’m still not going to drink that crap. Buy local beer!
What a Big mistake for BUD company,
all The Business be were Don’t ever undermine people,Because we will Back at you,
BUD get Rid of her immediately,she is nothing But Destroying your company,
What about Nike? Just as bad – a dude in a women’s sport bra. Come on, Man! 🙄
Matt Walsh talked about this in a recent podcast. He says a Nike boycott won’t work because it is a woke company with a woke customer base. Budweiser on the other hand has a strongly non-woke customer base and so our boycotting can hurt them.
This is hopefully more than just outrage about the peculiar person that became “famous”
Budweiser, is no longer “American” the multinational corporation that owns the brand is based in Belgium.
That corporation owns a large number of brands, many of which I believed to be at least somewhat independent.
There are a huge number of small independent breweries in the US – (most of) their beer is superior by far. Support them.
The next Bud Light Commercial should be one where a woke employee is fired for harming the company and those who made the decision drink a Bud Light in celebration.
That’s how you fix it.
Their customers would celebrate it too.
Read carefully the statement from A-B. “Reduce layers” means they’re eliminating her job. She’ll be riffed while she’s on leave. This gives her a cushy exit while A-B can claim that they just re-organized. They would be better off making a statement that they’re really sorry that they did something so stupid and can everyone please go back to consuming their products. But they won’t because they know better than the plebes. Their arrogance is going to result in investor lawsuits to go with the huge cut in sales.
The statement from Anheuser forgot to state that they F up and screw these transgender and their goals
Safety and wellbeing = We are the victim
Positive impact on our community and country = Tranny juice is in, get used to it
Breaking Bud
I am taking a permanent leave of absence from drinking any of their products.
‘Boycott’ is an offensive term, since it is not pronoun correct.
Ok that’s funny right there. Let’s transcot them.
It looks like we’ve got our first scalp. Adios, amigo!
It can’t be emphasized enough that Budweiser is owned by InBev, a European company run by crêpe-munching Belgian surrender monkeys.
Their penchant for associating Budweiser with images of US military personnel is ludicrous posturing. Feel free to offer Belgian jokes below!
When Budweiser was sold to InBev, the Clydesdales weren’t seen in public for the next few years. I was beginning to think they were turned into dinner for the Dutch.
I think it will be a very slow recovery from this. Their problem is Bud Light isn’t very good. If someone tries something different, they might not come back.
I have been praying for years that God would open the eyes to what is happening our country. I’m beginning to see the Bud-Lite marketing strategy as a gift from God. Why? Finally, after being marginalized and silenced for at least 20-30 years, beer drinking men are standing up and fighting against the insanity of the left that has gone too far. “When the wicked sprouted up like grass And all who did injustice flourished, It was only that they might be destroyed forevermore.” ~ Psalm 92:7
Even though my drinking days are way back in my rearview mirror, I did enjoy an occasional Bud Zero on a hot day. So I’ll be drinking Heineken Zero from now on.
Or….start drinking again, just so I can quit Budweiser completely.
Trans people, I am agnostic.
Out-of-touch Corporate Dictatorship I despise.
After 7 billion decline in value, bet AB leadership. Asked…ho w much did we pay the queer vs what we lost.
Worst ROI in the history of business.
Americans are a tolerant people…to a point. Cross that line, woke corporations reap the whirlwind.
So long Mr Ed!
The best way out of this for Anheiser Busch is to own the downside here. Simply admit it was a mistake, they just wanted to get more people to buy Bud Light, because money. The out-of-touch marketing VP in New York failed to understand how deeply offensive and controversial transgenderism is outside of her little bubble of East Coast elites.
Apologize.
Tranny FLUID is a great marketing idea. Stick with it…
I don’t drink but I keep beer on hand for friends. It will never again be anything this Corp peddles….never forget. Never forgive the woke mobs.
So they are insinuating that their customers are now putting them in danger since the safety of employees is top priority.
Another left hook to their own chin.
All things budweiser are dead to me
Just went to the beer store, needed a refill !!
AB aisle piled to the top.
Coors and others like Sam Adams, Yuengling etc…….case displays lower/ closer to the floor
Go with Yuenglling!
Coors is owned by AB also. Along with several others like Modelo and Stella Artois. Yuengling and Guinness are safe.
Seems that’s what their saying and the narrative comes straight from the white house:
“When a transgender American posts a video about a brand of beer they enjoy, and it leads to bomb threats, it’s clear that level of violence and vitriol against transgender Americans has to stop,” the press secretary said.”
.
https://dailycaller.com/2023/04/20/jean-pierre-bud-light-partnership-dylan-mulvaney/
Or it’s clear that they have to stop pushing this ridiculous shit into the people’s faces.
The White House Press Secretary (above) is saying that Bud Light boycotters are behind a bomb threat against Annheuser-Busch. That’s where Annheuser-Busch is getting it’s statement ‘we have to ensure our employees safety” b.s.
One imagines that this debacle will be analyzed for years in communications classes at woke colleges. “What could have been done differently to gain the transcrazy drinkers BUT keep our normal drinkers?”
The teacher will be a transgendered bipolar fake American Indian trustfunded turd….and all the little kids in the classroom will be looking at their navels…”I wonder what was this for ?”