Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.
A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.
Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.
How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}
Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people. She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.
At her intentional direction, Bud Light is now the beer for Woke Transvestites. Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined. You are what you drink. Watch This First:
Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.
Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.
.
Here’s Alissa Heinerschied during her 2012 Wharton school internship. (Via General Mills)
https://youtu.be/c9FPC7T0izE
.
Here’s Alissa Heinerschied after she took the job at Bud Light.
.
Anyone with a clue about how to interview executives could predict what result Ms. Heinerschied was going to deliver.
It really is quite funny in the big picture.
The brand is destroyed.
The Wharton School aspect is ironic….
My granddaughter is marketing director for a large Bud distributor. She says sales of Bud Light have just cratered. For her sake, I hope Bud can turn things around but, I am not optimistic. What a stupid idea!
Nothing against your granddaughter, but I hope A-B folds… as they should.
Work for foreign owned “woke” socialist/communist companies and reap what you deserve.
Where A-B is part of the 53+ billion dollar multinational AB InBev conglomerate, I don’t think they’re going to fade from view anytime soon.
Regardless, she now owns that huge market tranny beer drinkers. Great job, dolt.
Yes, they will make $10’s of dollars… and no “sense” (chuckle)
My cousin had a roll of toilet paper emblazoned with a “look-a-like” A-B Budweiser image.
I can’t remember for sure, but I think it was Budweiper, or Buttweiser or something to that effect. I think this was in the 1970’s or 1980’s.
Could not find an image of it online, so I guess the company was sued by A-B and lost.
If I can find any images, I will post them here. (smile)
Maybe, maybe not resolute.
People all over the world are very very angry at this woke crap being shoved at them.
They are feeling a bit helpless right now as to how to push back, boycotting the AB multinational company is one way for them to really stick it to the girly man.
I do believe this is going to be bad for this company.
There is so much competition out there now days.
We live out in the middle of now where and a bunch of barley farmers down the road have branched out from just farming the barley to making their own craft beer.
They are doing very well.
The world does not need to drink any of the Bud products, there are gobs of other choices.
InBev is as big as they are because of the A-B acquisition. Globalism personified…..let it bleed out
If she is good, another company would welcome her to their team.
Remember when Mr Roper made his own home made beer…. strained through a pair of Mrs Roper’s panyhose….
There were a few seeds at the bottom of the bottle, but the opaqueness of the brew made up for that.
Helen: “did you put in the tongue of bat and eye of newt?”
Stanley: “can you spare it?” [turns to camera and laughs]
Beer isn’t really that hard to make and most people are actually capable of making better beer at MUCH MUCH MUCH lower cost than the swill corporations “market” to you!
Too many people have become dependent on Government and Corporations to the point that they really don’t know how to survive without them.
Thus the current situation… (heavy sigh)
I am old, but not dead… yet.
p.s. The marketing of swill goes for politics more than beer.
The first female VP of Bud Light … and the last. You go girl!
I could only stomach the first two minutes of the 54+ minute video about her. Wharton School of Business has fallen (as have all of the Ivy League universities).
Bud light gives pounding a tall boy after work a whole new meaning 🙂
Thanks. Now I have to wipe the coffee off my keyboard………
OMGosh that is hilarious
Is she speaking English? I can’t fathom the points she is trying to make, if in fact there are any. Woke speech just sounds like word salad.
Her next assignment….”White House press spokes-not-a-person”.
Well, if Alissa gets fired from her marketing job at least she can double for one of the Clydesdales!
I’m sure they’d be an opening in the State Dept.
Her and Stormy can pull Trumps 2025 inaugural carriage.
I’m cleaning drains, and taking names.
A Bunch of anti Jesus freaks ain’t gonn scare me away
from my faith
In about a year Mulvaney went from being a nobody, to being a Tik-Tok “star,” to landing a interview with COOTUS, to being a “celebrity” spokesperson for mega-corporations, and is now perhaps the most-well known TG in pop culture… certainly the most-promoted.
Nothing about this rise is genuine or authentic, and is almost certainly being engineered by someone or some group. There is a well-financed media campaign whose intention is to turn this person into Caitlin Jenner II, and it should be investigated.
Here’s one possibility:
https://www.thegatewaypundit.com/2023/04/report-reveals-the-alarming-reason-why-bud-light-and-nike-are-shoving-transgender-dylan-mulvaney-in-americas-face/
FTA:
“They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.”
Does it make or break their business faster or about the same as putting a pedophile (why else dress up as a 6 year old girl?) on their beer cans?
Good info, but that all that is a given.
My underlying question was unclear. It is how, and why, Mulvaney specifically was selected to become the persona of this movement.
Mulvaney is to the TG what Greta Thunberg is to climate change: the breakout avatar used to establish a cult of personality in pop culture consciousness.
These sorts of public faces are not just pulled out of a hat. They are selected for a reason.
Why Dylan Mulvaney?
They are called “mesmerizers” in the definitions of ponerology – the study of evil in politics.
Because he is a darling of the reconstructive surgery industry. Have you seen the dude’s real nose, etc? You may be hard pressed to google that because his history is getting scrubbed.
Not sure we’ll ever really learn the basis of, Why Dylan Mulvaney?
However the answer may be as simple as, his name alone. Besides being the Tranny of the Month, his name represent just some of the Tyrannical Tranny’s Targets. White, Christian, Men, with the added bonus of Irish Descent…
Who knows, FWIW, I doubt the face, the name had any bearing on the effect…
No matter who the face was, the results would be the same…
Go Broke…
Considering the source…That is rich coming from TGP…
They’re extortionists, that’s why.
”Nice multinational brewery conglomerate you’ve got there. It’d be terrible if something happened to any of it…”
Please pardon my ignorance, but what does COOTUS mean?
Thanks!
I am old, but not dead… yet!
This is what I hate about using acronyms or initials and assuming everyone knows what the hell you are talking about.
Either define and state what those acronyms/initials mean up front in your post or article, or DON’T USE THEM AT ALL! Don’t assume that everyone who reads it knows what YOU mean.
Seems to be simple logic to me if you really want people to understand what you are trying to say.
Thanks again!
I am ignorant of a lot of things, but I am not stupid.
Look it up…
So agree with you, FBDCP. HRC will always be Hillary Rodham Clinton for me, so when someone uses it for Human Rights Commission I always have to re-read the paragraph/sentence several times before I get it.
“Bud Light in the loafers,” another one of those euroweenie brands from that Belgian brewery.
I used to drink Stella Artois. But, owned by Anheuser, I’ll pass on it now. What were they thinking?
yeah, I’m similarly browsing around …
Pilsner Urquell (Czech beer) is part of the Asahi Group, and while on that site I noticed the Asahi Extra-Dry I haven’t had for a while
Or, stick to local craft beers. I’m fortunate to have Tree House Brewing Company nearby. Budweiser was always too fizzy for my taste, anyway.
That is my question exactly Did no one else in that multi-billion dollar corporation not review this idea first and say “WTF!” or did they all just defer to this woke air-head and say “Well, she’s a Wharton Grad, so she MUST know what she is doing. If she has half a brain (well open to debate at this point) she will be updating her resume and praying that Nike has room for one more, clueless, woke-ass, sjw marketing twit. This is a classic example of hiring for diversity instead of competence. What say you AB? Was the “woke” image worth the millions in lost revenue?
Wharton use to be a tip top school, what in the world are they teaching there now.
This woman is not good advertising.
Send your kid to our school and she will be like the VP of AB.
Damn, that one too. I got into the Landshark this weekend as it was BOGO. Found out after I bought it was AB. Heard Coors and Miller were putting up pride cans too. Such a nice touch after the recent mass shootings. If there has ever been a red flag it would certainly be a person who thinks life will be great if they could only rid themselves of their penis. It should certainly be in the top ten.
If you want beer probably going to need to buy local at this point. Actually should be trying to do this with just about everything. I think we are still safe with Kentucky Bourbon and Titos though.
I spent better part of the day looking at local breweries. One in town has a conduct code of no misgendering people.
One in New Ulm, MN looks like a winner. Schell brewing / Grain Belt beer.
The P is an assault weapon to these rejects. Plus it enables more pregnancies/humans and that means more climate change. So, surrender it comrade.
Same with trying to avoid Coca Cola products. They own hundreds of drink brands. The Honest Teas I could not give up. But then Coke stopped making Honest Teas. Too expensive to make- too much quality.
Go woke, go broke.
She likely got sign off from all the senior heads of Anheuser Bush. She did not proceed in the marketing campaign without their approval.
Important point Ed. Many people had to sign off pre production and at completion before airing. Many heads need to roll.
Wharton School of Business should be made to share in this “educational” folly.
Case study for what not to do
I regret that I can’t boycott Bud Light or its parent company. I can’t boycott something I don’t even buy at all.
I did start boycotting General Mills a few months ago. General Mills did something woke and stupid, which I can’t even remember but I no longer buy General Mills products. Not that I bought a lot. My wife would occasionally buy Cheerios. Not anymore.
Continue to boycott NIKE/ Mr. Mulvaney is advertising NIKE sports bras for women. NIKE does not know what a woman is!
Along with a Supreme Court Justice.
Breakfast cereal is pretty much candy/garbage anyway. (But it does taste good).
This is all irrelevant. This was Budweiser’s decision and this is what they get.
The destruction has to be on purpose, like the burning down of food processing plants. It’s a Belgium company. You can’t get more reset than Belgium.
Yeah, and the Alissa is a fake champion of women’s rights because her company gave $75M to Fifa to advertise at Qa tar’s World Cup – a true center of women’s rights…not
Wonder what’s in her worry box now?!…
Let’s hope they leave hotdogs alone 😀
Wow I never thought of that.
Really really do not want to make my own hot dogs.
Stop looking at the ridiculous shiny objects. That’s what they want us to look at.
None of this BS is about branding & marketing. It’s about ESG scores & keeping the asset managers happy enough to keep their $Ts in investment funds in the corporation. What you buy or boycott is meaningless to the corporation. The investment $$ are everything.
“Nice business you got there… it’d be a shame if it imploded after we pulled our investments out.”
BlackRock: $9.46T
Vanguard: $8.4T
Fidelity: $4.23T
State Street Global: $3.86T
Morgan Stanley: $3.27T
JO Morgan Chase $2.99T
Capital Group: $2.6T
Goldman Sachs: $2.37T
Bank of NY Mellon: $2.2T
Prudential Financial: $1.7T
That’s a lot of juju to force corporations to do their bidding. The clear losers are the people who’s retirement & pension funds are under the control of these fascist vipers. They’re the ones that will be fleeced.
Remember, you’ll own nothing & you’ll be happy.
I agree the blackmail to force these corporations to do their bidding in fierce.
We can still not purchase their product.
No income stream and no money to pay the blackmail
Not our fault, but these corps are going to need to choose who they want to stick with.
They will lose out on this kind of doing business if they choose against us.
Consumerism is highly overrated. It makes oligarchs filthy rich & the consumer dirt poor.
If most of the global corporations & entertainers had to depend on me to make a buck, they’d be out of business.
I’m not suggesting that we reward the idiot corporatists with out 💰. I’m suggesting that we’re not going after the root cause of the problem.
Good point – they no longer need to worry about the influence of the “common” consumer anymore – that’s why they can flaunt it, as we’re seeing now. Same with sports. Baseball can change to very unpopular rules because they are no longer beholden to individual ticket holders/fans, but make money off of broadcasting licensing, large advertisers, etc.
Why is it these leftist trollops have big teeth? Well, Michelob was known for decades as the beer gay men in NYC drank, but it was unspoken. the corporate overlords really screwed the pooch on this one. Bud light is piss beer anyway, never drank it out of choice.
Half Of America’s Top-Selling Beers Have Gone ‘Woke’
https://www.zerohedge.com/political/half-americas-top-selling-beers-have-gone-woke
FYI……
Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling.
They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.
At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”
Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.
More than 840 US companies racked up high CEI scores, according to the latest report.
The HRC, which was formed in 1980 and started the CEI in 2002, is led by Kelley Robinson who was named as president in 2022 and worked as a political organizer for Barack Obama’s 2008 presidential campaign.
FYI. https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/?utm_source=facebook_sitebuttons&utm_medium=site%20buttons&utm_campaign=site%20buttons&fbclid=IwAR2H7ewtdm_zmnkf-bRrf7cmp1giTcmWPoZys2pIeOxgjMfXDsLiLLTMJu8
All roads lead to Obama…
Sure, played a part, but the reality is the investor block that guides companies through their CEI score. That’s the main reason.
https://www.zerohedge.com/markets/meet-woke-rating-score-thats-prompting-companies-nike-and-anheuser-busch-hire-trans
EPIC FAILURE!
I guess those ‘good luck’ gold-hoop earrings of hers that she has on in every video to this article are not so ‘lucky’ anymore.
Can someone who is good at photoshop / photo-editing please take that iconic picture of the Hindenburg where she is half-engulfed in flames with the stern falling towards the ground, this one. . .
. . .and replace “Hindenburg” with “Heinerscheid”, and maybe add the “Bud Light” logo on the doomed airship as well.
Has the act of shooting up cases of “the brand of beer that shall not be named” gone ‘viral’ yet?!
“Everything woke turns to shit!” – PDJT
From the Daily Mail UK
Dylan Mulvaney’s Paid Partnership Deals
Nike WomenBud LightOle HenriksonPlaza HotelSoda StreamMacASOSEosCrestKate SpadeOk CupidSvedka VodkaUrban DecayCeraVENativeNeutrogenaMuglerMyloAmazon PrimeAritziaCharlotte TilburyOlayKindKitchen AidMaybellineMotorola USANHEUSER-BUSCH PRODUCTS:
BEER
Budweiser
Bud Light
Kona Brewing Co
Michelob Ultra
Stella Artois
Estrella Jalisco
Busch Beer
Natural Light
Landshark
Presidente
Hoegaarden
ShockTop
CRAFT BEER
10 Barrel Brewing Co
Appalachian Mountain Brewery
Blue/Point
Breckenridge Brewery
Cisco Brewers
Devils Backbone
Elysian Brewing
Four Peaks Brewing
Golden Road Brewing
Goose Island
Karach Brewing
Balanced Omission Brewing
Platform
Red Hook
Square Mile Cider
Veza Sur
Virtue Cider
Wicked Weed Brewing
Widmer Brorthers Brewing
Wynwood Brewing
CANNED DRINKS
Babe
Cutwater Spirits
Hi Ball Energy
Nütrl
Ritas
Oh no, not “Stella Artois”!
Crap.
Oh, well, I am looking forward to ‘auditioning’ for my replacement ‘go-to’ beer.
ask for the “sampler rack” of 6 little glasses
Hmmm..I don’t drink but find this whole “ woke” nonsense, although sinister.
Actually quite useful. As a frugal Scot😉 passively sidestepping or boycotting “ woke” crap has become a somewhat entertaining and profitable enterprise.
I am just disappointed that we own a handful of stocks, although they pay a decent dividend.
As stocks no longer have any appeal..the fiduciary responsibility appears to no longer be of importance.
Being in our sixties and debt free, why bother investing.
We will just buy tangibles.
Guns, knives, building materials, older vehicles, and flip them or keep ‘em.
All of which are increasing significantly in price and getting harder to acquire.
Cheers!
Not Goose Island!
I read yesterday on some one elses chart, that Lowenbrau was part of the mix, not seeing it listed?
Most large companies are vulnerable to passive boycotts for an extended period of time due to their debt. If the volume of sales drops low enough, there simply is no way to cut production and costs to a point where they can service the debt, especially now that rates are rising on corporate bonds.
AB desperately needs to fire this woman and disavow this campaign, but probably won’t because all the executives likely worry more about their social standing within the DEI/woke world of their peers than they do about thousands of people losing their jobs due to this woman’s demonically narcissistic ego.
It has to be intensely sustained through several cycles, business plans for downturns. Target is still around.
Fire her? No, somewhere she has a “protected class” card. We don’t know what it is but am sure we will find out.
She wasn’t an accident. She was hired to execute this strategy because they are being extorted by a Soros group tied to BlacRock, State Street, Vanguard, etc. It’s all explained here in the NY Post and in the Daily Mail in major stories yesterday:
Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney
https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
Money drives everything.
Carbon footprint scores
Social Justice/Woke Scores
Diversity Scores
Trump knows this, and Soros knows this. WEF knows this.
We must organize. We have and produce wealth. Wealth = skills, productivity, production capacity
Wealth does not equal money
Sundance is right. Seek wisdom at it’s source- Our creator
Do not let yourself be led by fear, anger, shame, guilt
Walk toward the light, remember your purpose, cultivate relationships, people, souls
Fear, anger, shame and guilt are of satan. Yesterday was the comemoration of being released from that bondage.
Thanks BigOldDog. I read your link. Concerning. These cultures are cunning, intelligent, evil in their intent. Employing cutting edge psyops.
How do we declare war. I have made fun and laughed, but people don’t do things like this with multimillion dollar companies flippantly.
They are, by design, trying to break up our spiritual foundation, our confidence in Truth, our morals, our work ethic, our confidence. They are by clear historical tracks enemies of this country and its core. Seeking our children’s minds, and the power, money, or pleasure that can be derived from them.
We are already at war, as seriously as it was with Nazi Germany.
We are not as strong or unified, a nation as we were in WWI, WWII, Korea, Iraq I. Our alliances are not as tight with other countries, and our enemy has great strongholds on our own soil, in our economy, in our schools, in our children, in our labor force, government, churches, and infrastructure.
Time to start thinking as survivors and warriors, in this for the long haul.
Nut job. They all have crazy eye.
I’m a woman, would like to disassociate from these.
Human Rights Council (HRC -ha!) and ESG …
We just know that if we go down the rabbit hole we’ll find BlackRock there ..
“Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney”
https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
This stupid marketing VP exploited someone from a vulnerable population with a high suicide rate and made him the poster child of wokeism for political, ideological purposes.
Bud light is rice brewed swill, but it sells (sold). Sometimes its better just to leave things alone.
The marketing VP for Coors light must be breathing a sigh of relief.
Wouldn’t job 1 be to not lose your existing customers?
A brand executive looks to grow their brand. Not to torch their loyal base to hopefully replace it with something new and shiny. What an idiot.
Maybe she was brought in to prove to the world that America is not tolerant? Would love to see her contract!
In normal business, one does seek to capture the market and grow the brand…these are not normal times.
Sorry I can’t stand to listen to this idiot talk. I watched the short one and she sounds like any other wide-eyed, ignorant millennial. Are there any “highlights” in the 54 minute video?
She never made it as “The Apprentice”. Your Fired so ICONIC! MAGA!
Listen to her tragic, ironic comment about this board meeting she sat through:
Queued up at 3:55
Just listening to the first few minutes of video she seems like she has some self esteem issues and need for Confirmation.
Very immature!
Also kept referring to home as safe space?!?
Another over aged adolescent!
The new Budlight slogan:
“Im Budlight and I identify as a real beer; please like me or else…..”
I was just reading about how the automakers have gone all-in on EV’s, are losing money hand over fist, and have completely unrealistic projections of future sales. It’s the same thing, these massive companies completely losing their way. How out of touch with reality does an individual or organization have to be to actually use a tranny as a marketing tool for, of all things, beer?
It’s piss beer and I would never drink it anyway.
Any advice on where to move my 401K money that won’t promote this ESG crap?
Currently mostly in Vangard.
Precious Metals in hand
Gold
Silver
Lead
I’m so happy. I want it poured down drains and the name choked into the dust!
“It is one of the largest Anheuser-Busch beer distributors in the United States. Together, McCain, her children, and one of John McCain’s children from his first marriage own 68 percent of the company.”
It’s still piss beer- and it has a lot more carbs than Coors Light
The guy in the green uniform in the above video, is my brother, Dick. He died 3 years ago at the age of 69 yr.
He loved horses and he loved working for Budweiser.
I have no doubt what he would be saying to me if he were here over the past few days. I will share one small part of his thoughts; he would call me up and I would say “Hi Dick, How’s it going?” and he would reply: “Sister, what in THEE HELL is going on with those *@#@#@#@#@**** fools at Budweiser!!!!!!!!!??????
Anyway, I thought it would be good for you to put a face on a real Budweiser employee who knows all about ‘feelings’ and such.
I also read this weekend that the Budweiser Clydesdales had to cancel their weekend performance due to this VP’s recent brilliant decision.
On a side note, my husband and I lived near and knew the Busch families and they were not of this caliber of low-level marketing.
Their kids and the following generations have destroyed what their families built from nothing.
Yes, it is ironic that Ivanka graduated same, same and President Trump is in our generation and the same, same.
It’s also very sad to watch a perfectly good business just go to HELL because of the selfish feelings of a whiner, and a complete MAROON!
SORRY About Your Brother.
MANY Families work Hard to PASS ON TO Their Children a LEGACY and the Children DESTROY IT.
ie.
Sam Walton and Walmart
Henry Ford
MANY of the FARMERS to WORKED HARD to Acquire LAND and EQUIPMENT – Then the Kids SELL The LAND for DEVELOPMENT
FAMILY NAME and LEGACY Does NOT MEAN anything to the Kids from about the Late 1960s on imo Because of the Change in Focus on the FAMILY and the Education System.
My 4th Grade Class studied Michigan History which included Geology, Native American History, The European Explorers and Fur Traders and then The Revolutionary thru Current times ( in 1967 ) – TODAY’s Kids Can’t tell You WHY their Hometown is named what it is, Let Alone where the Nearest Native American Trail is located and WHY it was used.
SAD.
Hey quinn graduated 1974 lansing eastern HS
You sparked a 4th grade memory of a weekly pbs history show
MSU natural history museum curator and set designer would show off historical scenes he painted and walk you through them.
Eventual that artwork ended up as cover art 0n Michigan bell phone books.
With Black Rock and Vanguard and other Hedge Funds owning the majority stake in these companies what can we expect ?
Stop buying their garbage Stop buying anything made in China because your dollar is being used to destroy this country and is more powerful then you know.
BTW Woof and she is just a clear example of these Progressive (Lazy communist) who’s destructive ugly insides make their way to the surface.
Heinerscheid is not the enemy. Black Rock/Vanguard, Soros, WEF are the enemy.
we must develop alternative economies, power structures, government that represents what is best for us — and that is going to be hard, because as Mr. Jefferson and the Founders pointed out — the working of a constitutional republic depends on the collective wisdom of the People it represents, the morals to follow law and seek one anothers best interest.
God is big enough to get us there, and He has many times before, but we must be sober.
Bwhahahahaha
Jacinta Ardern type?
It’s all single-malt Scotch or bourbon for me. Served up neat with water on the side. The occasional paired wine with a meal or a micro-brewed local brand of beer with casual dining. I haven’t drank mass-produced American beer in decades.
Sales may have cratered, but Anheuser/Busch’s ESG/DEI scores have gone through the roof. Those metric systems are part of The Great Pretending, but for now, it furthers tbe greater agenda.
Yep they will be able to borrow their way to bankruptcy
Don’t know about their DEI score, but their DIE score skyrocketed!
Alissa Heinerschizer (sic).
[Alissa Heinershiza]
#FIFY
Jeff Imelt didn’t do to well with GE either.
Somebody got way too many participation trophies and now she’s a vp.
Couldn’t take the longer vid. 🤮
She is so pretentious and blind to her elitist views.
And she is exhausting.
Heaven forbid that her tiny kids can’t keep up with her.
Those little kids will learn to prioritize their own personal achievements over their relationship with each other.
Also, its interesting to watch someone who lacks charm and any sex appeal.
Those c-level people who hired her, missed the big “tells.”
She’s not even a good marketer of herself.
And she has no sense of humor. Kind of like Anne Hathaway.
I wish I were a huge Bud Light drinker (or anything from Anheuser-Busch) so that I could boycott them. Alas … I have never bought anything from Anheuser-Busch that I can think of. I’ll have to make do with just bad-mouthing them every chance I get.
Ridicule is the best medicine for this particular flavour of insanity.
Budweiser, the queen of beers. Go woke, go broke!