A California judge is allowing a black entertainment group led by Byron Allen to continue their lawsuit against McDonalds for not spending enough money advertising with the network. The lawsuit alleges that McDonalds does not give enough of their advertising budget to black entertainment, therefore McDonalds is racist.
Byron Allen is suing McDonalds for $10 billion, demanding reparations from the fast-food chain for not spending enough advertising with his company.
There’s gold underneath those arches. On its face this looks like the extortion business model of Al Sharpton dressed up in corporate media suits. It will be interesting to watch how this unfolds.
Sept 20 (Reuters) – McDonald’s Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen’s $10 billion lawsuit accusing the fast-food chain of “racial stereotyping” by not advertising with Black-owned media.
In a decision on Friday, U.S. District Judge Fernando Olguin in Los Angeles said Allen could try to prove that McDonald’s violated federal and California civil rights laws by deeming his networks ineligible for the “vast majority” of its advertising dollars.
Allen accused McDonald’s of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an “African American tier” with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue.
While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald’s, whose “racist” corporate culture harmed Allen.
“Taken together, and construed in the light most favorable to plaintiffs, plaintiffs have alleged sufficient facts to support an inference of intentional discrimination,” Olguin wrote.
In a statement on Tuesday, McDonald’s lawyer Loretta Lynch maintained that the Chicago-based company viewed the lawsuit as “about revenue, not race,” and believed the evidence would show there was no discrimination.
“Plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” she said. (read more)
If a black media outlet can sue a corporation for not spreading their wealth, what precedent would this set?
I have not had cable for 20 years (and don’t miss it… especially co-workers parroting everyone about “how awesome Season 2 of “Insert “hot show” involving sex/violence/rape/vampires/mafia/ersatz Tolkeinesque fantasies” is …oh maw gawd!!”) so can anyone tell me which BET show won an Emmy? The one that Jussie Smollet was in?
Got rid of my cable about 11 years ago and do not miss it. Even the TV series have been corrupted. During the plandemic I noticed many of the shows pushing the vaccine. It was sicking. Stopped watching them. I liked watching the FBI series but this season they are badmouthing the NRA and insulting the violent Conservatives. Will continue to watch old movies.
Loving the INSP channel with westerns..Gunsmoke, Wagon Train, etc.
In other words, “Prove you’re not racist.
How can this be allowed to go forward when proving one’s innocence is in direct contraction of our judicial system?
Hmm🤔
https://rumble.com/v1l4ql3-ooooooo.html
-Alex Jones vs the Judge
It’s the laugh I needed before bedtime. Alex Jones, a great guy.
Only reason I can imagine is that our judicial system has been compromised.
If a government group exists to preserve our Constitutional Rights, it’s news to me.
We’re on a rapid ride to totalitarianism. Guilty until proven innocent… .
There are some great groups, but they have to be funded by US…Judicial Watch, Art. III Project, Public Interest Legal Foundation, and others. I donate to all of them.
Are you supportig any of them financially?
Shouldn’t they advertise MORE on black media to prove they are ANTI-racist? Being against racism is so 2020.
Because it’s not “our judicial system” anymore.
It’s “their judicial system” now.
It has been hijacked along with everything else.
Well … Jesse Jackson amassed a UUuuuge fortune running this scam on US Corporations. It’s a protection racket. Just like organized crime. Easy work, if you can get it.
No wonder black people don’t WANT to be equal. If they were … these shakedowns for victimization would cease to exist. Hence “equity” has replaced “equality”.
How wise & wonderful Sowell’s articles were!
Loved that guy!
I guarantee that same kind of bulling tactics is used to get products advertising using blacks and minorities. They are cast as the intellectual ones who solve the problem with whatever product is being advertised.
7/8 of the people in ads are black or dark. It’s so noticeable. BUT they’re still at 13%.
WTF?!?!
Perhaps McDonalds doesn’t spend more money to attract minorities is because minorities show up with hatchets and break the place up?
McDonalds will surely do business with Byron Allen Media Group now that they’ve been called “RACIST!” I can’t believe the judge let this lawsuit go forward, but hey, it’s California.
CA…racist State. You’re right; in a normally sane court, a motion for summary judgment brought by McDonalds would be granted. And I can’t stand McDonald’s…crap food, but they’re a private business.
A ‘normally sane court’, another victim of the left, gone extinct just like the dodo…
Loretta Lynch is defending McDonald’s. Lets see how she does in a real court.
McDonalds should deluge all Ghettos with Double/Triple Cheeseburgers and Mega Fries for FREE and supersize the Ghettopotami until they explode
End of problem.
Idiocracy.
Life imitates art.
Too dumb to know how dumb…too apathetic to care.
In response, McDonald’s should cease all advertising.
Then, in retaliation, the companies that lost their revenue can all sue Byron Allen Media Group for causing the fiasco.
How is this even allowed. Sanction the lawyers.
And the judge
I was telling the wife just the other day that I think Popeye’s Chicken deliberately fails to advertise on channels I watch. It’s got to be because I am white.
And they REFUSE to build stores in white suburbs. Sheesh … we even had our longtime KFC close up and leave town … because none of the leftist trophy moms would DARE let one speck of grease enter their pristine homes.
Why does anyone care about being called names? Milk, Trees, Roads and Dr. Seuss have all been called Racist, so it does not matter what they call you, just answer, so your saying I am like a Tree? Who cares
When they came for my absolute FAVORITE McElligot’s Pool … calling it racist and offensive. I had had it! Now I read it to my grandchildren … constantly. Just so they can see what an Eskimo fish looks like!!!!
BET’s restaurant of choice is Mexhedonalds.. LOL
Typical leftist judge nonsense. Companies would no longer be in control of where and how they choose to advertise. Ridiculous.
Wasn’t Byron Allen a stand up comedian? Well in any case this ain’t funny
Loretta Lynch. THE Loretta Lynch?
You wrote a naughty word. Were this Twitter, Marc, you’d be gone.
McDonald contribute to rinos mostly. Shakedown from demon rats.
If McDonald’s was advertising 24/7 on some black network they would be accused of poisoning blacks with their unhealthy foods.
Can’t win
Bwaaaa….. the tragedy for America is that is has not been laughed out of court…with costs.
My friend didn’t marry a b ack woman…..he has never hinted at it……but he must therefore be a racist.
My son married a beautiful, smart, and totally lovely ‘half black’ woman (she has a science PhD from Stanford). But if I ever mention it … I’m racist. Yeah, right … shove off race pimps.
I live in a big city which is heavily infested with race-obsessed black people. I know this to be true because they will bring it up at every opportunity. They are mindless, chewing zombies who only want to consume everything “de wyte peepo” ever made. They aren’t constructive or forward-looking at all. They only want to consume, constantly consume, whatever they perceive whites as having. So when I see that same idiotic chewing happening in the public sphere, it’s obvious that this is a major problem. This parasite problem must be addressed at some point – them along with their communist enablers, which are simply a more thoughtful form of parasite.
I’m all for the lawsuit moving forward and I hope the plaintiff prevails. McDonald’s promotes itself as a progressive company and bends over backwards to kiss the buns of this demographic.
Obviously I don’t believe the lawsuit has any merit but merit seems to be a thing of the past. Reap what you sow Ronald and friends. Perhaps Grimace can work a second job to chip in toward the judgment.
LOL! But Grimace is too busy trying to get elected as the governor of Georgia.
Does McDonalds advertise on Black Entertainment Network? The channels this guy owns are lower status generic channels, just black owned. The Weather Channel is the most well known of the bunch.
But I can see making McDonalds eat it, but it does set an awful precedent.
It has occurs to me that many American cities, such as Los Angeles, Detroit, Atlanta, and all such cities that have been harmed by race riots, burn-baby-burn, mostly peaceful riots, murder and mayhem are in line for reparations from a certain demographic.
Well Jesse Jackson is getting on in years. Someone has to succeed him. I had forgotten Byron Allen, but after a bit remembered him from was it the ’90s?
Whoever posted the Booker T. Washington quote nailed it. Race-baiters are un-American and destruction to our nation.
This sounds like straight-up racial shakedown crime.
I hope McD’s wins, if only for honestly the best (when hot) fries and McRib.
Loretta Lynch’s involvement means it’s a shakedown and the prices are going up up up
Someone should write an app to show where there are McDonald’s that routinely serve hot French fries. Miss the days when the were fried in beef tallow…..those were the best.
First saw him in the show “Real People” probably in the 80s. Remember Sarah Purcell and Skip Stevenson?
We already set the precedent when we forced people to buy Health Insurance, now Electric Cars and now how much they give to “minority” owned business.
The more I see, the more I fear it is too late, we are already gone as a country.
Loretta Lynch? Does her gig come with a lifetime supply of Big Macs for her and Bill Clinton?
Isn’t the GOAL of advertising to get more customers? One of two things is happening, either Byrons advertising doesn’t have an ROI, or it does. McDonalds advertises to people of color all the time, as a matter of fact, I’d say it advertises MORE to people of color. Anyone with a lick of common sense would never set foot in that place, its AWFUl for your body……I see those commercials, way higher percentage of AA in them, just sayin’……GRIFT!
ROI is a tangible measure of performance. That means you have to be good at what you’re doing our you dont win. If you’re a minority and fail in a measurable test, all your have to do is say the rest is racist…thats how math became racist.
Once such a lawsuit is allowed to go forward, a payout is virtually assured. It will never go before a jury.
Great blm in suits wanting their reparations.
The last time I checked , it was your prerogative who got your business. You can choose whomever you like. It’s called capitalism PERIOD
Entertainment Studios Network owns: Cars.TV, Comedy.TV, ES.TV, Justice Central, MyDestination.TV, Pets.TV and Recipe.TV
I’ve never even heard of these channels, granted I don’t have cable anymore, but when I did, these are not channels I noted nor would watch.
I think McDonald’s argument would be low ratings networks, they only advertise on the larger audience networks. Not many people tune into Weather Channel unless there’s a hurricane.
This guy is really reaching. It’s not even about “black entertainment” but black ownership of B or even C channels.
Looking in from the UK, all I can say is Strap {expletive deleted} Back, Sunshine!
I know the West Coast of the USA is full of fruitcakes and chancers, but this one takes the FOXTROT cake.
Isn’t a black media company saying they are the only ones who can effectively market to black consumers, well, racist?
E X T O R T I O N
The “Sharpton” method meets corporate America.
So now I can file some lawsuits vs BET for not providing enough white programming??
Curious minds want to know.