Twitter platform owner Elon Musk has confirmed the hiring of Linda Yaccarino as CEO of Twitter. Many reactions are happening, but CTH analysis generally likes to stay ahead of the reactions and more into the future of what each datapoint means. That said, here’s some context.
The general or more common logic, completely understandable, is to look at the hiring of Yaccarino as binary. Either Musk was previously lying about everything he believed in, or the revenue situation is at a critical mass. Otherwise, it really doesn’t make sense to bring in Linda Yaccarino.
Before going deeper, it is critical to know just how ideological Linda Yaccarino is. The former head of NBCUniversal is the apex voice in the system of promoting Diversity, Equity and Inclusion (DEI) from an advertising perspective. I’m not talking about a little bit ideological, I mean the full dna-level, metastatic, this is the core essence of what makes Yaccarino believe she has purpose in life.
Changing social culture by leveraging commercial enterprise is Yaccarino’s life work.
Literally Linda Yaccarino believes that advertisers should determine the product being sold. This is not a spoof, exaggeration, hyperbole or a spin on her outlook. Yaccarino believes marketing and advertising executives should be able to control the physical content, the actual stuff, created by the publisher they pay to advertise their product.
A traditional example might be Ford Motor Company telling Motor Trend magazine what positions to place ads for competitors in the auto industry as a contingency for their ad spend. A modern example might be Disney telling Fox News what content may be discussed by Tucker Carlson. This is the origin of DEI ideology controlling platform content.
To understand how this mindset applies to Twitter and Elon Musk, watch a few minutes of this previous interview between Yaccarino and Musk at a convention of advertisers. This is an example of how the NBCUniversal executive thinks. WATCH (prompted):
You can see in the back and forth, how Musk tries to stick to his core principles about “free speech” while Yaccarino uses terms like “partnership”, “collaboration”, and “mutual benefits” to leverage her advertising team’s agenda.
It is important to understand the views expressed by Musk and Yaccarino are mutually exclusive. There is no free speech when the advertisers are permitted to determine the content of that speech. Musk tries to negotiate a nuance, but the core of the dynamic is in conflict.
Any good, stable and even-tempered corporate executive will tell you the marketing team is consistently the least valuable mindset at the corporate table.
Factually, most of the people who fail out of business schools fail down into the humanities dept. However, sometimes those emotionally driven ideologues simply move into the marketing and advertising fields within the business majors. The outcome of this truism is Alissa Heinersheid and her destruction of the Bud Light brand through marketing.
Linda Yaccarino is the apex voice in the system that has allowed advertisers to determine content. She would be the ideal candidate within an organization like Google, but she is oil in the water of Twitter. So, what gives?
Why would Elon Musk hire Linda Yaccarino as the CEO of Twitter? We return to the binary issue…. Either Musk really doesn’t believe in what he previously advocated, or Musk has hit a wall of acceptance and generating revenue is now more important than the platform itself? For the latter, essentially the economics of the thing is determining the outcome of the thing.
There is a third alternative; a less familiar dynamic that has surfaced in the past and does provide a reference. This is what I call the “ino” hiring process within large institutions and organizations; “ino” stands for In Name Only.
An executive is hired to represent the division/organization, in name only. They have no actual control, influence or power. They are simply figureheads installed to create the optics needed for the institution to continue operations.
The ino practice is also visible with ‘diversity hires’. A person is hired not to drive the mission of the organization, but to deflect opposition away from the achievement of the organizational mission. However, all ‘in name only’ (ino) hires always end up in the exact same conversation within the organization.
When the ino realizes they are essentially irrelevant to the function of the organization, that means their opinions and recommendations are never part of the organizational outcome, there is always a conversation with the following words: “then why did you hire me?” This conversation always happens, it is the one constant in an ever-changing business world.
So, there’s three basic dynamics:
Elon Musk was not as committed to ‘Free Speech’ as he originally defined it.
Priorities have changed and now Revenue is more vital than Free Speech.
Musk is still committed but needs to create the illusion of DEI acceptance.
In considering the last element, Mrs. Yaccarino does not present herself as an ino-person who will accept a position and then not deliver on the intent of her mission.
So, what does this tell us about the future of Twitter content?
I think we all know the answer….
WHY?
Because the now-restricted Twitter Account created THIS:
Fun fact. I graduated high school with this woman from a very humble suburban town on Long Island. A very studious and involved person. Graduated pretty high in the class. Our friend groups didn’t really cross paths. A shame she is such a DEI maniac.
So, Tucker Carlson still a “go?”
Stop using leftist language. DEI is killing our institutions and our culture. Switch the letter and call it what it is – DIE
Linda is a condescending emasculating witch.
What else is DIE intended to do if not emasculate entire societies, one victim at a time.
Hi there, meet my new CEO, Vijayi Gadde, um no Nina Jankovich, um um no, here she is Linda Yaccarino!!! 😝
Nailed it.
A FOURTH DYNAMIC: She is also inheriting Twitter stocks as payment for her services, notwithstanding her salary.
That would help to align her to a middle ground.
Elon sends satellites into space. I think he would know how to preserve his Twitter baby the way it was meant to be.
Just my opinion.
BTW: I was SUNSHINE. I am now posting under my Twitter name. Enough fake names to go around, I am fed up. Now it’s one name for all. And be damned the rest.
I don’t like the tone of all of this. It’s all or nothing.
Elon Musk has to check all of the boxes of conservative people on this site or he has no role to play in the future of the USA, which role might benefit us.
Is this not the same all-or-nothing ruthless game played by the Left? If you don’t check all of their boxes, you are nothing but dirt.
This is the same mistake many made when Donald Trump came down the escalator to announce his presidential candidacy in 2015. Trump was “no good” because he did not check all the boxes for hard-core conservatives.
Is ANYBODY good enough to be an ally of patriots trying to save America?
Are conservatives ready to purge anyone not pure enough just as with the communists?
This is called “making the perfect be the enemy of the good.”
We should remember Jesus forgave the wicked. He forgave Peter for thrice denying even knowing the Son of God and appointed Peter head of His Church on Earth.
How many of those posting here are perfect?
I remember a packed stadium where I heard Billy Graham tell thousands of us, “I am no more worthy than any here. I am a sinner, lost without the Grace of Jesus Christ.”
Nothing is hopeless and I resent the condescension and rush to judgment being pushed here.
Elon Musk can be a transformational leader to bring America back on track.
How can we be any worse off letting him try?
JMO.
And when the devil asks “Can’t we just all get along?”
The Founding Fathers said, nope, that is why our Constitutional Republic has a written constitution that spells out the “law and order” system that governs our public square.
Ol’ elon tried to run a sting on the American public pretending to support their Constitutional Republic.
Shame on him for trying that.
It turns out he is just another double-crosser like his soul-mate DeXX.
Just proves again that truism that no one likes a double-crosser except another double-crosser.
“Let’s go Brandon and the democrats and GOPe, especially DeXX and his gang and e-lon!”
Hybridization is a Sterile. Combo Conservative/Nazi Satanist … That is the worst Confusion there is. That is just Death.
I know you are going to take that as “MEAN” of me to say, but it has to be said, considering the Depth this world has plunged into the effort to Depopulate the Earthy – which is the Result of Hybridization/Sterilization = Death.
Now some of they Globalists are very very Excited by things like Human sacrifices to their gods, and any means of depopulation the earth they can manage to promote, hybridizations that cannot reproduce (And come out biologically with Deadly flaws and so it’s a good thing they cannot reproduce) is one Way to work on that goal. They also like to Traffic people for evil purposes and then show up at sweet-looking cocktail party FUNDRAISERS to “Help the Poor”, Help find “HOMES” for ORPHANS, and promote the Research of people like Faux Chi for vaccines like Faux Chi’s patented concoctions.
In other words, is Simple Plain Terms, trying to walk on both sides of the street at the same time is a good way to get yourself turned into a puddle in the middle of the road, but it won’t get you anywhere NEAR the Destination you think you want to go to.
Billy Graham got SAVED and STOPPEd chasing the DARKNESS of Soul, still recognized he must have the REDEMPTION purchased for him by Jesus, to Qualify Him to be in the Presence of Holiness. That is what he chose,- to Pursue the Opportunity to be in the Presence of LIGHT and VISIBILITY – OUT of the Darkness, into the Marvelous Light.
It isn’t physically Possible to BE Pitch Black Darkness of the Complete ABSENCE of Light, and also BE Complete ESSENCE of LIGHT that Pierces the Darkness with Complete Visibility.
To Be PRESENT in ONE is to be ABSENT from the Other.
To be Lost in Darkness will Never exist in Having Been Found to be BEING in the Light and Visibility. And Visa Versa.
It isn’t What one IS tht determines if either side PURGES them – IT IS THEIR DIRECTION OF MOVEMENT.
It is not that Conservatives EJECT them, but we are capable of NOTICING when someone is RUNNING HARD IN THE OTHER DIRECTION – BACK to his own ROOTS.
Because the LIGHT REVEALS.
A man with his arms all wrapped around a succubus like an octopus is having a hard time Convincing a Pure Virginal Maiden that he is serious about being her loving husband and Best Friend in LIFE and Light and Love
As if her affiliation with the God awful NBC wasn’t enough she’s also a long time WEF puppet .
Total fail and no way this ends well for people who expect free speech , advertisers won’t come back unless free speech is heavily suppressed .
Don’t forget the truth is now labeled hate speech .
Not one journalist EVER has treated a presidnt with such nasty Disrespect.
Not one.
When Paul Sperry questioned GWB, he was banned from the WH
Why do they all think the can do this to Pres Trump? Afterall even if he is/was so disliked by everyone, why do they treat him like this?
Did they do this to Nixon?
To HWB?
To weapons of mass destruction GWB?
To Bonking Bill Clinton?
To Barry Hussein?
NO
Only to Pres Trump.
The reason they only do it to President Trump is because President Trump is truly for he people and puts the American people first and foremost NOT government politicians first and foremost .
Remember the below , that’s a huge no no to the ruling elite .
“For too long, a small group in our nation’s capitol has reaped the rewards of government while the people have borne the cost. Washington flourished, but the people did not share in its wealth. Politicians prospered, but the jobs left and the factories closed. The establishment protected itself, but not the citizens of our country. Their victories have not been your victories. Their triumphs have not been your triumphs. And while they celebrated in our nation’s capitol, there was little to celebrate for struggling families all across our land.”
“That all changes starting right here and right now because this moment is your moment, it belongs to you. What truly matters is not which party controls our government, but whether our government is controlled by the people.”
People have complained to Musk on Twitter about hiring this woman
Continuing:
In fact, that was her main selling point to the advertising exes in the audience, as she kept coming back to it. She went on to chastise you twice for tweeting after 3am, because people are concerned about that sort of behaviour. What? She also wanted advertising execs to be part of an influence council within Twitter. She‘a not here to improve the user experience. She wants Twitter to be a ‘safe space.’
She represents advertisers, and her natural inclination is to limit speech, and pander to those who push woke ideology on the world. You will have to watch her like a hawk. She was also thrilled to spend $100,000,000 on social justice initiatives while at NBC, and forwarded government authoritarian propaganda that the way back to a normal life was to “wear your mask!” No doubt she’ll bring in advertising revenue in the short term, but she’s a long-term mistake.
and Musk’s reply:
Another rply:
Why would her approach to Twitter be any different?
Albanach
@albanach68
·
May 13
The answer is no. Leftists can’t let people be, it’s not in their nature. She’s excited about the prospect of a radical leftist being in charge of Twitter again. This is a terrible decision by Elon Musk.
@DavidPyper33
·
May 13
Progressives and leftists are among the most hateful and disrespectful people in a very long time.
A FOURTH DYNAMIC: She is also inheriting Twitter stocks as payment for her services, notwithstanding her salary.
That would help to align her to a middle ground. She wouldn’t want a Bud Light situation.
Elon sends satellites into space. I think he would know how to preserve his Twitter baby the way it was meant to be.
Just my opinion.
BTW: I am SUNSHINE but will soon be Cool Tolerance, aka my Twitter name. I will be posting under my Twitter name – Cool Tolerance – once it is approved by CTH admin. Enough fake names to go around on media platforms, I am fed up. Now it’s one name for all. And be damned the rest.
NOTE: Before Twitter shut down my pre-Elon active account, every time I would reach almost 1,000 followers, they would bump me down to some 500 to 600. Really weird because at times I would get between 10,000 and up to 55,000 likes on some comments. Elon-Twitter informed me my account had been shut down because of a glitch or whatever.
Maybe he thinks he can convert her by playing dumb, or vice versa.
When ‘money talks’, Free Speech is silenced.
If Twitter restricts all bloody imagery, then it is fine.
Double standards grates me.
Are there similar bloody images on Twitter not treated the same way?
BTW..That CNN Massacre vid is hilarious.
Gosh Elon looks terrified in that pic, with good reason.
I hate everything to do with woke diversity equity and inclusion (DEI) garbage. DEI needs to be vigorously, strongly, and openly opposed.
DEI is currently the dominant ideology operating within most establishment institutions including companies, schools, governments, religious institutions, and others.
Since many people naturally side with power, they feel the need to align themselves with the DEI people who hold power, even if this alignment is done superficially. This is especially true when money is at stake for not playing along with the DEI garbage.
This is wrong. People need to have the courage to stand up for what is right and against what is wrong even if the side representing wrong is the side in power.
When companies, schools, and other institutions hire DEI people and implement DEI policies in order to give the public appearance that they are supportive of DEI, they are showing weakness and capitulating to the demands of the hysterical, woke DEI crowd.
Institutions and people in power need the courage of conviction to stand up against DEI and wokism in general even if it means being protested from the DEI and woke crowd and losing money from woke aligned sources.
The DEI and woke people are only powerful because people fear them and capitulate to them. They are bullies who wield disproportionate power because people fear them and they control monetary sources.
The highly successful Bud Light boycott demonstrates that most normal grassroot people are anti woke and DEI. It’s absurd that institutions insist on ingratiating themselves to the woke minority.
Institutions shouldn’t care if some woke group protests them or gives them a bad DEI score. Money lost from woke funding sources can be made up elsewhere. It isn’t worth selling one’s soul to woke advocates in return for their money.
The Bud Light tranny episode highlights that institutions oddly care more about offending woke people and organizations than even large numbers of their core customer base.
Wokism is antithetical to free speech as it is militantly against any dissent and often views dissent as aggression or hatred. Wokism is militant about forcing woke ideology onto others.
DEI is obsessed about judging and valuing human beings based on immutable identity characteristics such as race and sex instead of merit and content of character. DEI adherents include sexual orientation and sexual identity along with race and sex among other characteristics as immutable characteristics.
DEI adherents rank the various human identity groups based on how privileged they view the members of each identity group.
Straight, white, Christian, conservative males are viewed as the most privileged identity group followed by straight, white, Christian, conservative females.
The more privileged an identity group is viewed, the less preferential treatment it receives by DEI adherents in order to atone for its supposed privilege.
The identity groups that are determined to have the least privilege are given the most preferential treatment by DEI adherents in order to make up for their supposed lack of privilege.
DEI adherents do not view people as unique individuals. Instead, they view them as members of identity groups that must be treated and judged according to the characteristics and privilege level of that group.
DEI adherents give the greatest favor to the identity groups who are most at odds with traditional values, which explains their fervent obsession in elevating trannies and gays.
I have worked at multiple companies that have special employee clubs for nearly every identity group except for straight, white, Christian, conservative males who are not veterans.
These companies typically have employee clubs for veterans, which means that being a veteran is the only way that a straight, white, Christian, conservative male can meet the criteria for one of these groups.
These clubs are sometimes euphemistically called affinity groups.
I currently work for a small, conservative leaning company that doesn’t have any identity based clubs and only barely mentions the concept of diversity. It’s a breath of fresh air after working years for woke companies that militantly push DEI and wokery in general.
DEI and other woke ideology have become prevalent not just because of far-left liberals, but also because of establishment conservatives who are militant about letting private companies do whatever they please because they are private entities.
Private entities have been heavily used by woke adherents for pushing their woke ideology and silencing opposition. Private companies, schools, religious institutions, and other private institutions are major proponents and enforcers of wokism.
Private entities are capable of corrupt, immoral, unethical, and illegal behavior just like public entities and must be called out and held accountable for that behavior just like public entities.
Private companies shouldn’t be treated the same as private individuals as they have much more power than private individuals and much more ability to adversely impact other people than any one private individual does.
He sounds like a good ceo – he’s doing what it takes to make money. Sucks but that’s his job, not saving the world. He tried to root out the gov’s free speech end-around, but it turned into a dud when no media would cover it.
He’s got expert advisors all around him that know what he wants to do and how best to implement his wants. There is no mistakes in his lives, they’re all very calculated. The media (and Elon himself) like to portray his decisions as impulsive, but make no mistake, they don’t call him the smartest man in the room for no reason.
And don’t forget, in the long run, he’s on his own team like everyone else. Sometimes we get lucky when his goals coincide with ours.
What changed? Nothing changed. Absolutely nothing has changed. Elon Musk has always been a deep state tool, and he always will be.
Musk was running an op. This was an op designed to hamstring Truth Social and Gettr and try to revive Twitter by bringing back conservatives, who were de-platformed during the 2020 election, and the Covid saga, because you were not allowed to post anything truthful about Covid or the election.
The Taibbi Shellenberger thing was a very, very limited hang out. What they did was to give up email correspondence indicating that government agents were asking Twitter to censor, but we now know from Sundance’s personal experience that the agents don’t need to ASK for anything, because they have direct back door access to anything they want. Elon Musk was brought on board solely for the misdirection. He’s a tool!
Back to Truth Social.
GROSS. Way to blow oneself out of the Water, just as you were entering the pool in a Belly Flop.
Way to go, Elon Mush! oops, er, ah, Musk
Reaching for a Life Support Device and Grabbing the First 6 Ton Concrete Block that you could find, instead.
Entrepreneur/Research-aholic has a nice run-down on Elon Musk’s background, part of which can be seen on his latest interview with Julie Green Ministries Intl on Rumble.
Very nice, wide exploration. It came out just before Elon’s Response to Tucker Carlson’s announcement of his new Twitter project. and the notice of Elon’s hiring of this new CEO.
https://rumble.com/v2loa3y-05.02.23-live-show-with-julie-green-and-clay-clark.html
May 2, 2023
She’s a bit of a whore too.
But, unfortunately, she’s past her prime.
MAGA 👊👊🙏🏻🙏🏻🇺🇸🇺🇸
Linda Yaccarino is one of Klaus Schwab’s World Economic Forum Young Global Leaders. Just as Schwab gloated about penetrating Presidential Cabinets around the world via Young Global Leader WEF Puppets, now Schwab can gloat about penetrating the very top of Twitter.
As we have all heard before; Believe what you actually see, not what you want to see.
Musk cleans house in the beginning , then lightly supports Ronald McDonald DeSimp, then brings back the trash to throttle discussions. Hmmm…..
What a shocker, no one could’ve seen that coming.
Imagine a billionaire putting profits above all else.
J/k For eons materialistic humans have done this at all levels financial worth.
I wanted to believe in Musk but I just can’t. When it was about to come out that Twitter was a govt. run entity, the govt. staged a controlled reveal. In comes Musk to rescue Twitter. He brings in liberal shorthand writers to reveal some info but not all. The public is satisfied by the controlled reveal and falls in line with Musk. The public forgets the uproar and moves on. All the little things Musk does, the interviews, Tucker etc leads us to believe he is on our side.
Think about it….has Musk ever made a dollar without the governments help?? Only those of us on here will keep watching closely.