Here’s an opportunity for you to assemble your thoughts for the upcoming Trump administration against the backdrop of the modern media engagement therein.
Ultimately you are the customer in this equation. What suggestions would you provide to a Trump administration to deliver a communications product?
My personal suggestions:
♦ Keep using twitter daily, or as determined. Keep using social media, and/or any alternate communications platforms to communicate with the American People.
♦ Establish dress code for credentialed media. No casual days, ever. 100% business professional, 100% of the time.
♦ Discontinue the live-feed broadcast of the Daily White House briefing. Stop allowing a press briefing to be the daily news lede ‘in-and-unto-itself’. Only conduct the WH press briefing when POTUS is actually in the White House. Set an earlier time for the press briefing – ex. 7:30am daily, for a set amount of time, ex. 1hr. Deliver the day’s bullet-pointed news as it pertains to the White House and current events, answer questions and be done.
♦ Ten hour work days. 7am to 5pm. Use TWO Continuous, Alternating, Press Secretaries, not just one.
♦ Have a quarterly lottery for press briefing media attendees. Equal opportunity participation. Seating = first come first seated, general seating, every day.
♦ Drop the traveling Presidential press pool completely. Give the press a daily schedule, and then make media use their own resources to cover the events therein as they deem needed. Equal access without preferential treatment. This also includes foreign travel.
♦ When POTUS, V-POTUS, or cabinet officials travel give first preference to local media, not national. Allow local reporters to ask questions pertaining to their community perspective on the event or engagement.
♦ Drop the insufferable White House Correspondent’s dinner fiasco. It’s a ridiculous bubble event with no inherent value for the country. It’s a grotesque exhibition of disconnected indulgence. There’s too much work to be done, just go about doing it.
♦ Engage the legacy media as a communications unit. Deliver the Trump message as a communications unit. Have a self-broadcasted roundtable meeting of communications officials with a rotating group of media invited to attend. Maybe every other Sunday etc.
♦ Have POTUS give monthly EVENING press conferences; with part of the presser containing an ongoing and established outline to share progress on agenda. Perhaps half for ongoing efforts, half for current events.
♦ Re-establish a media work ethic by setting high standards, high expectations and a zero tolerance for laziness.
What suggestions do you have?
We can assemble into a list and present suggestions.