GOP Candidate Donald Trump has three distinct audiences for his message: The 1.) The Electorate; 2.) Wall Street, and 3.) The RNC machine.

donald-trumpOne audience, the electorate, is a friend, the other two are potential foes.
Each audience requires a strategic approach, and when you are listening to his openly visible campaign”messaging” don’t get confused on interpretation based on your place within the audience.
♦  Toward THE ELECTORATE – Trump is explaining why he is running, and what he intends to do to “Make America Great Again”.   Unfortunately, in many cases he has to message through the prism of the media, so it’s best to listen directly to his words – rather than listen to the interpretation, by the media, of what those words mean.
♦  At the same time, Trump is also speaking to The RNC Machine writ large.  Trump knows full well the RNC machine is not his friend.  The RNC Machine wants Jeb Bush, their preferred candidate.  In order to keep them in retreat, Trump needs to make their preference transparent – and he knows exactly how to draw them out and force them to do so.  He’s quite masterful at exposing them; everyone (within the electorate audience) is witnessing that right now.
♦  Lastly, Donald Trump is talking to Wall Street.  Like the RNC, Trump knows full well the preferred candidate for Wall Street is Jeb Bush.   He needs to make their support for Bush a losing proposition; no-one on Wall Street likes to lose.  In essence he is creating a self fulfilling prophecy for them.  Again, he’s masterful at exposing their weakening flank, their only winning play will be to support him, reluctantly – on his terms.
GOP primary 2
Remember, this is an insurgency. – The enemy of the RNC is not Democrats, it’s Grassroots Conservatives.  The Republican Party views us as their enemy.  We are the enemy they need to protect themselves from:

In 2014, the RNC approved selection rules that govern how each state’s delegates are portioned out from the primaries. Under one of the changes, states holding their primaries between March 1 and March 14 will have their delegates doled out proportionately with election results, a change that will likely stymie a movement candidate.

States that have primaries on or after March 15 will be winner-take-all states.
That’s important because another RNC rule change requires that a candidate must win a majority of delegates in eight or more states before his or her name may be presented for nomination at the 2016 Republican National Convention.

With 18 GOP presidential candidates, for now, it will be that much harder for any candidate to win a majority in any state, let alone eight.  (Article July 2015)

GOP-versus-Tea-PartyNow, ask yourself, why would the RNC want to “stymie a movement candidate“?  Who exactly does that benefit?  Obviously, the “non-movement” candidate, ie “the turtle“.
Isn’t the entire reason for campaigning in Iowa, New Hampshire, South Carolina etc. to make a movement/momentum?
In addition Rule #40 changed in 2014 from previously five needed state wins, to a newer threshold of eight (8):

Officially, it’s Rule 40 in the RNC handbook and it states that any candidate for president “shall demonstrate the support of a majority of the delegates from each of eight (8) or more states” before their name is presented for nomination at the national convention.  (article March 2014)

Again, ask yourself who does this benefit?   A candidate can win seven states outright, and still not have their name presented for nomination?
These rules were made/affirmed in 2014 – Who or what exactly was the GOP concerned about blocking in 2016 that would necessitate such rules?  When combined with other rule changes you can clearly identify a consolidation of power within the RNC apparatus intentionally constructed to stop the candidate of the GRASSROOTS from achieving victory.

It’s all part of their GOPe Roadmap.

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Resources:

RNC Rule Changes
RNC Rule Battles

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