We have outlined the specific media strategy that created the Trayvon Martin image, brand, and initial marketing plan by Julison Communications.

Benjamin Crump did not only assemble a legal strategy for the Trayvon Martin family, more consequently he assembled a media strategy for personal benefit and optical narration.

Ryan Julison (pictured here) was hired by Trayvon family attorney’s Natalie Jackson and Benjamin Crump to create the initial image of “Trayvon Martin” and consequently “George Zimmerman”.From the outset the media hook, created by Julison, was baited with innuendo of racist intent.  Simply, it made for a more appetizing media story.   Once the media took the bait and ran with the completely racist shooting narrative, Julison did nothing to correct the falsehood.
Ryan Julison specifically and intentionally used this narrative to launch a media image campaign to benefit his clients Tracy Martin and Sybrina Fulton.   Professional spin, combined with the professional obfuscation and ommitance of facts.
You now know the consequences from that false creation.
Now we see  people being beaten with hammers on behalf of the Ryan Julison Media-Created Justice Model for Trayvon Martin.
Now we see people being beaten and hospitalized because of the Ryan Julison media-created racist narrative of Justice for Trayvon Martin.
Now we have thugs participating in criminal behavior as a direct consequence of Ryan Julison, and Julison Communications optical narrative on behalf of Trayvon Martin.

When you peel back the layers, upon layers, upon layers of Machiavellian false construct the stem, root, beginning and origin of the entire narrative can be traced to Ryan Julison.
So it does not come as a surprise to see a media imaging organization worried about the now obvious visibility of their guise, and their complicit connection in creating a proven false narrative.   One could well imagine that Ryan Julison has not only exposed himself to well deserved ridicule, but also to highly litigious risk stemming from the consequences of his construct and association.
Today, someone representing themselves to be Ryan Julison responded to our discussions with the following comment:

Ryan Julison says:  April 28, 2012 at 10:33 am :

This is Ryan Julison, the operator of the website whose photos are being analyzed here.  Obviously, I never usually comment in situations like these, but felt compelled to respond to provide some background.

I want to compliment the writer of this blog for the passion on display here.  While we may disagree, you are to be commended for utilizing your First Amendment rights to the fullest.  It is obvious that you have spent an abundance of your time researching and preparing this information. 

Without going into too much detail, I wanted to provide some background that may help clear up some misconceptions.  I am not an activist.  I’m not even political.  I’m just a simple PR guy who helps people communicate with the media.  I also happen to often volunteer my efforts to help give the ‘little guy’ a voice.  I am not making a dime on the Trayvon story.

By way of background, the photos you have referenced here come from my Case Studies section.  The reason some of the people don’t look happy is because most of them are going through a traumatic situation.  The man in the upper left corner is James Jones.  He was arrested for going on his disabled daughter’s school bus and confronting her bullies.  I volunteered to help him communicate and it became a pretty big story too.  The photo directly below James is of an autistic boy and his stepmom.  He was bullied badly and it was put on Facebook.  Did that for free as well.

I agreed to help Trayvon’s family because they were simply grieving parents who wanted to do what they could to get justice for their son.  I don’t think anybody ever thought this would reach the levels that it did.

It saddens me that this story has been so politicized.

I just wanted to help give a family, one that is certainly not dissimilar from millions of others around the country, a fighting chance when battling government bureaucracy.

Thanks for your time.

Ryan Julison

*snip*

My reply was something along the lines of:

….I’m just a simple PR guy who helps people communicate with the media. i also happen to often volunteer my efforts to help give the ‘little guy’ a voice…..

Ryan, when you take a break from sewing sweaters for homeless kittens from the hairs on your hairbrush, you might want to update your website with this altruistic voluntary “simple PR guy” stuff.   Because in your own words:

Even though we’re not in New York or LA, we know how to get your story in the hands of top-tier media, immediately. Over the past two decades, we have worked on countless national stories that have generated literally billions of global media impressions.
We have developed media relations strategies for a wide-range of complex issues involving including the very public default of a $675 million credit facility, the bankruptcy of two prominent luxury real estate communities, the unfortunate death of a high-profile celebrity’s child, multiple class-action lawsuits that affected thousands of homeowners and club members and many other instances where communicating was beyond challenging.

Defining persons supported and funded by, the NAACP, the CBC,  by Jesse Jackson, Rev. Al Sharpton, Ben Jealous, Spike Lee, President Barack Obama (need I go on), as the “little guy” is laughable.
Defining Tracy Martin and Sybrina Fulton, as media victims while they Trademark the name of their son for gain is beyond laughable.
Defining Tracy and Sybrina as “the little guys” while they jet around the country from New York City to Los Angeles and Miami with a contingent of  8 represented legal attorneys, and over a dozen paid professional consultants, is, well, a new way to define “a little guy”, but I digress.
Sorry, the readers of this site are NOT  ‘Today Show’ news consumers.
It ain’t the “little guys” flying to LA for rallies, it ain’t the little guys quitting their jobs to become full-time leaches upon the image you created.  It’s called opportunism and you are not going to be afforded detachment nor plausible deniability.  You are embedded in this one.
Nice spin selling though, but then again, that’s what you do.  Professional obfuscation.
But when the truth comes out, and it will indeed come out, about how all parties, created, originated and supported specifically BY YOU I might add, are shown to be manipulative liars and sellers of a false reality, the ridicule you will sense from your association will turn your name into a verb.
“Don’t Julison Me bro”….  will be the equivalent of Joe Rice’s famous SOU faux-pas.
You, Mr. Julison, have attached yourself to the image of your creation.   Natalie Jackson and Benjamin Crump did not initiate a legal strategy for justice, they initiated a media strategy.  You created it.
Their goal is transparently obvious;  “Justice” as defined by civil lawsuits.  “Show me the money”.   And it appears to matter not who is hurt along the way to payday.

You, Ryan Julison, purposefully and with specific intent, sold to ABC and NBC a storyline fraught with seeds of racism.  Racism where no racism exists because it was part of your sales strategy.
Do you know how many victims of physical violence YOU have created.   Keep smiling.

We, and there are a lot more than just me, are working your trail backwards to specifically identify your contacts, how you messaged, what was your pitch, and to what end was the storyline maliciously false, or intentionally uncorrected.
You have a lot of blood on your hands for a “simple PR guy”, and there are multiple authors chomping at the storyline involving the media manipulation, you call PR.

Perhaps other readers might want to share their perspectives with Mr. Ryan Julison at the above contact information.   Or maybe you know someone else who might have questions for Mr. Julison and would benefit from a direct answer from him.