In March of 2012 no-one could have predicted that a rag tag bunch of misfits spread around the globe would ultimately identify the beginning of the largest full scale media fraud in our lifetime. And certainly no-one would have predicted that most would end up here sharing their discoveries and identifying the Truth behind the headlines.
What we identified as the *real story* around the Trayvon Martin shooting was little, if anything, to do with the actual George Zimmerman and Trayvon Martin encounter. The real story was how this one self-defense shooting was used by an assembly of disparate interests, and then manipulated in the extreme by a monolithic over powering media machine.
It was, and still remains, arguably one of the most, if not *the most*, astounding examples of modern, full-scale media manipulation ever witnessed.
Social media, mainstream media and various professional grievance artists all participated in one of the most bizarre examples of modern sociology run to the ideological, and political, extremes.
Such is the complex outline behind the Jack Cashill book “If I Had A Son – Race, Guns and the Railroading of George Zimmerman” – which is available today, released in hardback.
Initially, when Jack Cashill first requested review of our research, and later, when he asked if we would assist his efforts with use of our content - we were reluctant.
We were not reluctant because the story was not important or valuable, but rather because the sheer size and scope of the story seemed almost impossible to present into one accurate, and yet digestible, format.
However, Jack Cashill has done the impossible.
He has actually managed to put the myriad of concentric circles into a book that is both engaging to read, and unbelievably understandable. By itself, that’s an accomplishment beyond the capability of most authors; but actually drilling the story down to it’s most essential core is one of his keen intellectual abilities.
The book is highly digestible and walks a reader though the timeline of events leading up to trial. Once the reader arrives at the trial itself the chapters are filled with excellent summaries of daily events while dispersed with the much unknown groundwork of historical references.
Cashill really has mastered the ability to deliver the most essential, while avoiding the pitfalls of minutia. Masterful, because the complexity of characters in/around the events after the Trayvon Martin shooting are FILLED with minutia if an author decides to go there.
Thankfully for the reader, Cashill avoids getting too far away from the core issues in the fraud, which became the scheme, which became politically charged, which became a potential criminal case, that eventually became The State of Florida VS. George Zimmerman.
Jack disperses enough intel background research into the central players enabling the reader to get a great understanding of motives and objectives of each. Again, as previously mentioned, this is quite an accomplishment considering the scope and secrecy behind many key players.
If the reader is not aware of how broad the scope, they will be. Similarly, a person who generally gets their news from TV will find there was much more behind how that story was placed on their screen than they ever would have known. Everything presented to the public was done for and with a purpose; the book captures that without getting too far off in the weeds.
Cashill outlines how a self-defense shooting, this White-Hispanic Zimmerman shooting, which should have been nothing but a local newspaper page five mention, was used by a group to serve a very specific purpose. Cashill accurately outlines the purpose, then helps to bring clarity to the reason why the media was willing to assist the professional grievance industry in their goals.
Meanwhile, Jack takes the reader into a new insight, to see a little bit about what we, the Treehouse community, and I, an inconsequential and generally average person, were doing - as together we found hidden keys to the real motives behind the people and places surrounding the Trayvon Martin shooting.
None of us knew in March of 2012 what a little research and intellectual curiosity could find. However, each of us found what was not being reported of such significance to leave it undiscussed was not an option. How could the mainstream news media not find this stuff? Unless, that is, because they didn’t want to.
Coast to Coast, and even outside of the U.S., individuals, doing research on their own, found their way here and together the group pieced together one of the most complex social, legal and political puzzles of the past two decades. This really was an incredible accomplishment, and Cashill finds a way to highlight those aspects into the story line.
George Zimmerman’s attorney, Mark O’Mara, said in June of 2012 that social media and the crowdsourcing of research in the Zimmerman case “could change the very landscape of legal trial research and discovery“. He later said “if current criminal defense teams are not using social media, after this case they probably will be“.
That research O’Mara spoke about was happening, in real time, and completely outside the legal defense team.
A lot of that research was happening right here and Cashill highlights much of it in his book as he engagingly jumps back and forth between what was happening in the pre-trial, what was happening in the courtroom, and what was happening on the web by those who were more apt at understanding the real story.
The trial chapters of the book are some of the most engaging reading for anyone who was interested but didn’t have time to watch every nuance as it unfolded. Even if you did watch every scintilla of the trial you’ll draw an even greater understanding of events as Jack walks through not only what was happening, but WHY.
If you are fascinated by the media, politics, sociology and race, or by Hollywood and how criminal cases can be manipulated for public consumption, this book is a must read.
However, there is one flaw. The book should come with a warning specifically directed to your friends and family, notifying them: “once you get started, you won’t put it down”.