<— Continued from Update #11


- Matt Lauer (left) Ryan Julison (right)
On Monday March 5th a specific and intentional strategy to manufacture “media evidence” was created by Benjamin Crump, Natalie Jackson and Publicist Ryan Julison. They began a systematic campaign of optical control.
First, by seeding a narrative to outline their victim “Trayvon Martin”. The goal in this phase was to portray a personality, to construct a public image of Trayvon Martin. The construct need not be real, indeed the outcome was far from the truth, it just needed to be the most marketable for the purpose of “brand imagery”.
They even went so far as to Trademark the Brand they were creating. Control was the key element, as they set about their sales pitches and storyline. Everything after that March 5th date was an outcome of their original construct. Natalie Jackson and Benjamin Crump picked Ryan Julison , from Julison Communications, to create the Trayvon “brand” and the Trayvon media “image“.
According to Julison’s Website:
Who They Are ….we have developed communications strategies for a wide-range of crisis situations and worked closely with scores of attorneys to navigate the communication process with media.
[…] We know how to get your story in the hands of top-tier media, immediately.
What They Do ….And we will work closely with your clients to provide them with both an understanding of the process and thorough media training, so they’ll be prepared to effectively tell their story. In short, there is no learning curve at Julison Communications. We’ve directed communications for attorneys and their clients in all manner of legal proceedings. In short, if it’s a story worth telling, we can help develop a communications strategy and get it in the hands of appropriate local and national media, immediately.
… At Julison Communications, we make it our business to help you navigate the complexity of a crisis and manage your communications efforts. We are experienced and have handled a wide-range of high-profile crises on the national stage, including those involving complicated legal and financial issues. Communication in crisis requires a strategic partnership between public relations professional, management and legal counsel. Often, PR pros and attorneys are at odds over what and how much to say, if anything. But experience has proven that disseminating information strategically and carefully to the media and your key audiences during a crisis or legal proceeding can be essential…
[…] If practice makes perfect, then we should be pretty darn close…

By March 18th the “brand image” was seared into the people’s psyche with the exceptional selling by the media to a public consumer who still cling to the Fourth Estate as having some semblance of honesty. They were counting on the average person who still think the halls of legacy penthouse media suites contain revered busts of Roger Mudd, Edward R Murrow, or even Walter Cronkite. In short, the unawakened majority.
Everything, and I do mean everything, that stemmed from after March 5th was, and is, a completely manufactured series of Media Evidence. (more…)