In the fifth week since the Bud Light backlash began, the latest scan data released shows a worsening drop in sales. The overall trend now shows Bud Light has lost a full quarter of its market position, dropping 23.6% in unit volume and -27.7% in dollar sales.
Despite these dollar losses, the parent company does not seem willing to address the root cause. Despite North American sales impacts, the Diversity Equity and Inclusion outlook of the Anheuser-Busch global company is still strongly entrenched in the branding. It does not appear the company is going to modify anything as the very vocal Alphabet ideologues have them captive.
(Washington Examiner) – Bud Light sales are down for a fifth straight week as the financial beating endured by the Anheuser-Busch brand following its partnership with transgender influencer Dylan Mulvaney appears to have no end in sight.
Sales of Bud Light fell 23.6% for the week ending on May 6 compared to numbers recorded in 2022, according to a report citing data acquired by Bump Williams Consulting and NielsenIQ. (read more)
Previously – Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying. These products have an expiration date, thanks in part to the A/B freshness campaign long ago created. The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants. The wholesalers are then stuck with out-of-date product and turn back to the corporate office for help.
From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it. By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer).
The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers.
Can’t dump it because of the environmental impact. I guess they could load it on trains and derail it in towns like East Palestine.
Feed it to the hogs….it’s swill anyway
Even hogs have standards.
Right, and their smart too.
Hogs are strictly binary, so they won’t touch it.
Make beer bread for the metro gheys.
You could make a buck doing just that. “Artisan, small batch, hand crafted, solar oven fired beer bread”.. I like it..
And it’s gender fluid !
$0.99.
Butter-judge, the Director of Transportation, probably loves it. He may take it and drink it as the train derails.
Another worthless ideologue.
That is spelt BootieGig. His expertise is rear end collisions.
HTH
HAHAHA
BEST ONE TODAY!
NIKE and ADIDAS need to pay as well. Let the alphabet population support their products and see how much of that utterly expensive sports equipment and clothing they sell. Let them sell to those who they are pandering to. They will be out of business before the end of the year and no athlete will want their endorsement.
Add Target to the list as well!
Short of putting out MAGA labeled cans with Trump photos with the disclaimer “We really f***ed up with that tranny ad. Sorry!” A-B ain’t coming back.
Go woke. Go broke.
Or, Bud/Inbev could bravely double down by featuring the face of gravely ill Senator Feinstein on a beer can:
https://tinyurl.com/294uafhx
Is it just my imagination, or is Feinstein more and more resembling the late Michael Jackson in his fraught final days?
They decided to become racist and stereotype white conservative men by putting out camouflage Butt Light cans and Harley-Davidson Budweiser cans while hiding behind Folds of Honor scholarships. By not buying their swill they can say that white conservatives hate the children of veterans.
That’s what they should do. Just forget about the woke crowd. How much beer do they drink anyway?
If this holds up during the hot summer months with the majority of people taking vacations and barbecuing and not drinking AB they are done.
Memorial Day weekend summer kickoff should do them in. First big beer buying weekend of the year.
…..Followed by Fed bailout in the fall
Trump coined that saying “Go woke. Go broke” and now its widely used!!
.
Little by little.
Nike, Adidas, Sports Illustrated, all Miller Beer products, and Target have been added to my list.
.
(Coke, NFL, etc.)
Those above and — Goodyear, Dick’s Sporting Goods, Kelloggs. Once its clear that I’ve been back stabbed — well it’s “Sayonara.”
Would love if Sundance could keep a running list and any time someone new is added, he would post it!
Gillette as well.
Baby El: The Gillette episode turned me into an old fashioned, single-edge razor user. I spend about $25/year on blades, max.
Nascar
🖕This!!
Whoops ! Wrong emogi. My bad. Dog bumped my key board. My apologies 🙄
Martha Stewart on the cover of Sports Illustrated?
What a turkey!
I’m younger than Ole Martha and even I rolled my eyes, shook my head and had to race to the bathroom laughing hysterically!
This is really funny BS!
These people are just plain NUTZ!!!
Massive cosmetic surgery and superb airbrushing skills.
But I’m sorry but mankind is not designed to desire or admire an 80 yo woman in a sexualized manner. Nope. Our strong visual sexual responses are tuned to young, shapely, healthy-looking breeding stock. Old people are for kindness and wisdom.
Don’t forget Jack Daniels too.
And now FORD. . .
“Ford Flushes 120 Years of Reputation Down the Toilet With New Homosexual-Themed Truck”
https://rumble.com/v2okope-ford-flushes-120-years-of-reputation-down-the-toilet-with-new-homosexual-th.html
How many lgbtqyrz of our population really want that macho truck?? Don’t they all take the bus?
Oh no! Thanks for posting that, robinPA. I did not know that!
Maybelline used Dylan Mulvaney in an advertisement right after AB. I was furious because that is the water proof mascara that I have used for years! I screamed, “NO! Not my mascara!!!”
🤯
https://washingtonstand.com/commentary/maybelline-gets-burned-by-the-latest-of-dylan-mulvaney-boycotts-
Welcome!
Bob Iger announces Bud Light the Official Beer of Disney World!
It seems odd for a venue targeted toward children to have an “Official Beer”.
Have you seen how many pedophiles they’ve arrested at Disney?
What’s a little trans to go with it.
It should sell pretty well there! Especially in the month of June!
They are showing their true (rainbow) colors.
It’s good for watering the garden, perhaps a good place to dump on leftist politicians doorstep so the stench lingers for months
I heard it’s good for killing slugs, too. Pour a couple inches in a disposable aluminum pan and they crawl right in and drown.
Thats the truth
Was at a pool party and set beer down to swim a bit
Came back and picked it up and found a big ol fat slug taking a beer bath
Yuck
Probably quite cheap off-label pesticide now.
I know it works. Family used it to keep them slugs from munching all the veggies we had planted.
“Despite these dollar losses, the parent company does not seem willing to address the root cause.”
No they are not willing to address it. They are willing to make excuses, and are now trying to pander with camo cans, as if a little camo will be enough to convince the unwashed masses to once again buy their beer.
I saw yesterday a local liquor store was advertising buy one 18 pack of Bud Light, and get one free. There were untouched stacks and stacks of Bud Light and multiple other brands by the same company.
Same at my Local beer store. Entire row of 5foot high cases of all AB. Only thing seemingly touched is Busch regular. Cheapest swill. Was there to restock the yuengling
Busch is what the young kids with no money drink.
Yes of course but it’s only a buck less a case….
An insult for sure – they think we can’t read?
I stopped drinking alcohol in 1982 but Mom and I always have a good supply of beer for visitors (plus she likes one sometimes), so it is on the shopping list.
We stock the green and amber Dos XX for summer pool parties.
Not a boycott a divorce. The love is gone and it’s not coming back.
.
Exactly right!
A boycott is a conscious action that usually is accompanied by some kind of demand for change. This is more like the thought/image of Budweiser now just turns stomachs. They ruined their branding.
(By the way, even without the tranny — what kind of imbecile would think to advertise a food or beverage all yucked up with soap suds, let alone in a bathroom! All they left out was the toilet.)
.
As was predicted here earlier in May, I read that gay bars are boycotting A/B products because of their perceived lack of support for the chick with a dick. LMAO — A/B loses its base consumer and its new target consumer.
Yes.
Actual reported comment from a distributor:
”I can’t sell it in my cowboy bars, and I can’t sell it in my gay bars.”
We outnumber these people (leftists) 7-2.
Economic boycott of corporations towing the WEF “woke” line should be a worldwide thing.
Bankrupt the bastards.
I love it, awesome America.
Keep in mind however the people who own controlling interest BlackRock, State Street, Vanguard can handle the loss.
But awesome it proves again; “Our flag is still there.”
But Blackrock, Vanguard, Fidelity, StateStreet, et al cannot stand the loss if the millions of CTH viewers stop buying publicly-traded companies…I am down to three name brands…Ranch, Mayo, Crunchy PB…that’s it…
I am starting to believe that these woke companies aren’t concerned one bit about how much money they are losing. They have bought into this tranny BS and are in it till the end, whatever the end is.
You’re correct, but their shareholders are. That’s why Disknee just got slapped with a lawsuit from shareholders over the entire losing money thing. I imagine that other companies will be facing the same fate.
Karma yahoo
I assume even the employees don’t want it.
It is not difficult to imagine that the majority of A-B’s employees were disgusted by the advertising campaign and ashamed of their employer, yet they could not openly protest at work without endangering their jobs.
So we have adopted a winning strategy. How about truckers striking. Followed by the rest of us joining in. It’s time to shut this shit show down.
I LOVE IT!!
Just remind your beer drinking friends that Molson-Coors is also woke.
https://www.molsoncoors.com/av?url=https://www.molsoncoors.com/diversity
Molson-Coors also owns Miller brands. If you have to drink beer then find a local craft beer that aligns with your values.
While I’m on board with the Bud Lite ban in my home, I checked out your posted link, (and appreciate that you did post it), But I do have to admit that the comparison is different to me. Looks like a bunch of plain folks being together, and doesn’t feel like it’s forcing a decision. Just seems to include all regular folks I see every day. Maybe I missed something…
They’re signed up with ESG and DEI like AB. Also notice that not one of their programs is for white people.
OK, I gave it a second look and I can see what you are pointing out. I won’t say that it tips the scale (yet), but hopefully it won’t be a “hold my beer” moment for them. If so, I shall move on again! And btw, anyone have a recommended brand of a good low alcohol content craft beer? 😉
Molson-Coors put out the Miller Lite commercial and you’re still not sure if it tips the scale to divorce them? Really?
Really. The Bud Light issue to me was their acceptance of perversion, and against my Faith and morals. (not to mention reality) This other crap is politically correct BS marketing. Big difference to me. You pointed out: “Also notice that not one of their programs is for white people” that was a pretty low bar to point out in my opinion. We draw our lines at different levels I guess. I’ll just agree to disagree, but I will take note. BD
So you accept feminism that hates men but you won’t accept the same ideology when it comes to a man pretending to be a girl?
Face it, all of the major corporations are for this perversion and you ignoring one because you lack the fortitude to divorce them shows how weak you are.
Imagine all the men that died for your freedoms saying, “I refuse to do this because of my creature comforts.”
I am reminded of better men that said things like, “I regret that I only have one life to give to my country.” or “Give me liberty or give me death.”
You fail to stack up to them because of your refusal to divorce a company that wants you enslaved. Keep feeding the enemy, but don’t come crying to anyone about how you’re enslaved and all that you loved is destroyed.
Enjoy your commie Coors. Cheers.
You know nothing about me yet want to indict me on things that you believe that I believe. This will be the end of this conversation from me. Have a good evening.
You made it clear that you won’t give up your Molson-Coors beer. That’s your statement. Therefore you approve of their perversion and excuse it. You don’t approve of the same perversion that is done by AB. Me thinks you protest too much when confronted with your illogical stance and lack of a backbone.
You made the excuses for a woke ESG/DIE company when going after another. We have a word for that. It’s called hypocrisy.
Yeah conservatives need to be smarter and research things. Coors is even more pro-gay and pro-pride than Bud.
You have to do your own research on every company you give your money to. Coors supports pride even more than Bud does. Coors and Guiness are even more pro-gay and woke than AB. AB donates to mainly conservatives (they should still be boycotted). Coors donates to liberal politicians.
YUENGLING!! They supported DONALD J. TRUMP!!
.
Disgusting.
Women who think they need to swear endlessly to be heard, or think they’re too cute times two or something ridiculous, is disgusting, too.
And yada, yada, yada, women did this, women did that, sickening, puke and get real.
No, and I mean NO, woman built anything without the help of a man.
None. Never.
Get over yourself if you’re a women and you think you started anything without the help of a man.
Who cut the tree to cut the wood to build the whatever it is you’re using to make whatever you probably didn’t grow, didn’t plow the field, didn’t feed the animal, didn’t do all kinds of stuff to make everything that needed to be done in the background happen?
I’m a pretty handy old gal who has torn roofs off old houses, reroofed old houses, done cement work, rebuilt chimneys, laid tile, sheetrocked, taped, mudded, etc., but I tell you what — I never carried or moved one sack of morter. I couldn’t even move the dern thing, so I didn’t load it into a truck, didn’t pour it into a big-o-bin to mix it, didn’t mix it, and only started at the part where I could work with it.
And that’s the way everything has been. Without my husband, without that man who God made to be strong and do manly things like building houses, I’d be living in a cave and eating bugs — and wouldn’t like it.
I’d love to see what would happen if one day those pretend strong women really did have to do it all by themselves. They would be living in caves and eating bugs.
This ought to create a stir in some circles, Raven: “If civilization were left up to women, we would still be living in grass huts.” — Camille Paglia
Not ready to give up my Canada Goose Piss just yet.
So you love Blackrock and Vanguard huh?
A/B made a choice to market Bud Light as a “queer beer” and I think what they have lost in sales so far is permanent. There are too many other beers national and local that are better and drinking them won’t raise eyebrows and questions about your sexuality. Their only option is to scale back brewing production of Bud Light. Where and when the sales stop declining is too early to know but they will reach a bottom at some point. JMO
Yep.
Nobody wants to bear the brunt of a “Hey, I thought you were heterosexual, so why are you now drinking a beer for queers?” comment.
Queerweiser can stick a fork in that revenue stream.
Just put a “Died On” date sticker over the born on date and give them away at the DNC convention next year.
The latest new plan of printing camouflage cans is probably dead on arrival. Instead, call it “Hunter Beer” with a picture of Hunter Biden passed out in the tub. It will sell almost as well as Billy Beer.
“And the #1 beer for taste is…(drum roll please)….IT’S A TIE! BETWEEN BUDWEISER AND BUDLITE!!!” Said no one ever.
I cannot believe Treepers even drink publicly-traded beers. Drink local. Drink family-owned.
Trust me on this…ask your local craft beer owners if they are proTrump, proMAGA….most of them are NOT!
Unless you live in Austin
When grocery stores are selling a case of AB garbage for anywhere from $3.00 to as low as $.99 there are in serious trouble.
Now they are trying to get people to come back with cans that look like a corncob or camouflage cans ain’t gonna work.
Your dollar is mightier then the sword with all these globalist POS companies.
Can we expect to see ads in Craigslist, “Bud dist 4 sale, $4,000 OBO”
Even if it’s not true…it’s damn funny!!! 😂🤣😂
When they move to central bank digital currency the bottom line won’t matter, only what the stakeholders think. Their just getting ahead of things and showing they will be a model company for their stakeholders.
Bravo….Bravo…….Encore! Encore!
Can hardly wait for next months (slumping) numbers.
Couldn’t happen to a nicer bunch. I don’t drink that swirl anyway.
People should stop using the term transgender. It is fiction. People do not have gender; only words have gender. People are of one sex or the other. Call these people what they are – homosexuals pretending to be the opposite sex. Male homosexuals who pretend to be women actually hate women. They are mocking women. They are angry that straight males, which almost all men are, want to be with women, not other men.
Excellent comment! Than you.
The facts get in the way of woke fiction.
Thanks for your post.
Yes. “Gender” is a grammatical term. It is incorrect when used to address issues of sexual organs, features, and genetics. “Transsexual” is the accurate term to describe those who had surgery to alter the visibly apparent sex via sexual organs and external bodily features. However the transsexual retains the DNA of their sex at birth.
“Cross dresser” is the correct term to describe men who wear women’s clothing, hair styles or wigs, and makeup to imitate female appearance, or vice versa (women wearing mens clothing and imitating men’s hair styles and outward appearance). Slang terms such as “drag queen” and “bull dyke” have been used for decades to describe these unfortunately confused souls, but those terms remain part of our slang lexicon.
c. 1300, “kind, sort, class, a class or kind of persons or things sharing certain traits,” from Old French gendre, genre “kind, species; character; gender” (12c., Modern French genre), from stem of Latin genus (genitive generis) “race, stock, family; kind, rank, order; species,” also “(male or female) sex,” from PIE root *gene- “give birth, beget,” with derivatives referring to procreation and familial and tribal groups.
Etymology says that you’re incorrect. The modern twisting that you stated is correct
https://www.etymonline.com/search?q=gender
Not only that but their market cap was around 131B on April 1st. Six weeks later: $116.8b😆🇺🇦🏳️🌈🍭
“THAT’S THE WAY I LIKE IT…UNHUN…UNHUH…”
I saw the video of the InBev CEO. He thinks we misunderstood what they were doing.
No, we understand completely.
A/B is playing a game of chicken with reality.
Ideological elites in a bubble that’s about to burst.
Kind a like Ukraine.
“As a longstanding supporter of Pride, Bud Light Canada is proud to announce (June 2022) the launch of Bud Light Camp – an LGBTQIA2S+ community and ally-focused adult camp that celebrates coming out, embracing your most authentic self, and ensuring that everyone feels welcome to the party just as they are, while being totally CAMP.”
(Note the CAMP was open to those 19 and older… The term “CAMP” means, “deliberately exaggerated and theatrical behavior or style.”
Bud Light USA followed the CAMP style by celebrating the “transgender male performer” Dylan Mulvaney and it spawned a buyer’s revolt. Acceptance of the gay community was not enough for them. Bud Light wanted total majority compliance to every extreme.
Doubling down on stupid.
They will have earned every bit of the consequence from the same.
They’re plenty of opportunities for superior products and/or better customer service to fill the void.
AB InBev will not be missed.
It is important go keep in mind that the’+’ refers to adults who are attracted to minors.
Oh my goll
Howard Stern asked “why do you care so much”?
https://www.forbes.com/sites/danidiplacido/2023/04/11/why-does-the-bud-light-backlash-feel-so-desperate/?sh=463aef654433
And Forbes called it “capitalism in action” …
Why do I care so much? Because Transgenders have gone after our CHILDREN. Normalizing images and products with “transgendered” Mental patients on the labels has an impact on our children. This is not “love”, Howard … it’s a hard sell of the LGBTQqAI2s+/- deathstyle. Why do I care? Because you’re pushing a FALSE reality on us all … a boy cannot “become a girl” nor can a girl “become male”
How about THIS? You wanna fly the Rainbow flag in our classrooms? Then you must also fly OUR flag of biological reality and normalcy.
Someone handed me an ice cold can of Busch Light the other day, and I was studying the design of the can. Had a big green bass, and some guys fishing in a bass boat, and I thought to myself, I wonder if they even bothered to run this by a focus group. Or they just said, home run, send it to the can factory. How hard could it be?
Reminds me of the old joke: Why should you always bring TWO Mormons with you on a fishing trip? Because if you bring only ONE Mormon … he’ll drink all your beer.
They are mistaken when “they” call this a boycott. Boycott’s are applied in a effort to force a change. From where I’m sitting it does not appear that folks give a flip what AB/IB does they ain’t buying. As it should be. There is no anger. No shouting and hollering just a resoluteness the left can’t even fathom. And… there’s a lot more where that came from.
Distributors may quit selling BUD or ordering very little by Filling the void w/other brands and not replacing Bud which would kill AB.
It doesn’t matter to them – they will be reimbursed by our woke government for whatever loss they take.
Not if we boycott all of them at the same time..
In Sundance’s first post today, he outlines how the globalists are waging economic war against the middle class.
And this post shows how we can fight back.
They need us more than we need them.
It is time to fight fire with fire.
Bankrupt the bastards.
Have you cut your cable? (I have…asking for a friend)
Coke was doing the old “White people are evil and should apologize for their sins” a year or so ago during their “employee training” and somebody dropped a dime on them. I wrote coke a letter telling them I’m done. Haven’t had a coke product since.
i didn’t drink bud light however I did drink Stella Artois, St. Pauli Girl and Becks. They are all Budweiser brands. I haven’t drank any of them since this whole thing started.
These people are disgusting not because they want to include everyone and treat everyone equally. They are doing exactly the opposite and they are trying to control peoples minds. That’s why they are disgusting.
Fredx100: It’s St. Pauli Guy, now.
All I can say to A/B is, “Cheers!”
I SEE WHAT YOU DID THERE!!!
Miller Lite to
Bud Light
“Hold My Beer”
Miller Lite Doubles Down on Vulgar, S-Bomb-Laden Feminist Ad and Insults Americans for Airing Complaints – Company Previously Made Huge Donation to Far Left Woke Group
https://www.thegatewaypundit.com/2023/05/miller-lite-doubles-down-on-vulgar-s-bomb-laden-feminist-ad-and-insults-americans-for-airing-complaints-company-previously-made-huge-donation-to-far-left-woke-group/
I’ve got news for historical revisionist Miller Lite … women, prior to about 1890 did everything their fathers or husbands told them to. So if women were brewing beer “before men” … it’s because their men showed them how and made them do it. You don’t “like that”? Tough shit. You cannot change history to suit your contemporary morays.
I don’t know what carnivorous eels have to do with third – wave feminism but there ya go. 😄
Hahahahahahahahahahahahahahahahahahahahaha!
F+%# ‘em, coming and going!!!!!!
While I would lament the loss of jobs for the workers in all earnest, I hope AB goes completely bankrupt like Bed, Bath & Beyond!
I’m done with pretending and being kind hearted.
Red flag is up and flying furiously. TAKE NO PRISIONERS!
Let God sort them out!
I seldomly drank Bud Light, but it was my Dads go too beer, and I know others. They too don’t drink Bud skunk anymore. All I say is don’t t drink In Bevs other brands either. And Coors is full of gay pride too. Go to a craft beer- sure it costs more but how does it make you feel lol.
I have a fridge out in the patio gazebo full of O’dulls. I’m drinking it.
Mike in a Truck: Careful throwing back too much non-alcoholic beer. Sober is no way to go through life.
Some of us are “ethanol challenged” as Robin Williams used to say.
Tecate is owned by Heineken which is also woke.
https://www.theheinekencompany.com/sustainability-and-responsibility
It’s just as much tranny fluid as Butt Light is.
O’douls is made by A-B. Enjoy your tranny fluid. 😉
Let the body obsessed “shiny happy people” pick up the slack and drink themselves into a ditch. This might be a turning point for many people who realize just how much time and energy they spend on pickling themselves with poison pushed by people who hate their customers.
By law, they cannot give it away to consumers
Time for the “Buy one get ten free” six pack promotion.
dd_sc, The other thing to consider is that we’re at the end of a typical Colleges semester, so you can’t just sell kegs to the Frats/Sororities in order to move it. I’d like to know what % that kegs are purchased in the Summer.
BUD stock is down $8 about 12% since the Trannyoutreach Marketing program started. It closed at 58.80. I’m guessing it will go to $48 or lower if they can’t get their sales back up.
And then … big institutional investors and all those leftists running State and UNION pension funds will buy! buy! buy! … pushing the stock price back up … just to make a political point. If Reddit investors using the Robin Hood trading platform can make $$ Billions for Blackrock in GameStop … then the Pension Fund investors can surely turn AB stock around. Easily.
Maybe Sean Hannity’s show in Tucker’s old timeslot will inspire viewing parties where everybody serves Bud Lite.
Because you KNOW that those watching Fox now are Bud Lite drinkers…
AB is stuck. They are hoping the customers will just forgive and forget. They can’t walk this back. The other side is militant and the repercussions too high. The other side being black rock etc.
.
By the way. I have heard from a few people that it’s just too overwhelming to boycott “everything”.
There is no need to. A hard concentrated boycott of a few targets can work very well. The perpetrators who temporarily escape thus never can know if they are “next”.
.
I love it when corporate management is so stubborn, deaf, blind, and stupid beyond description that they are willing to burn it all to the ground by backing a mentally sick and perverted belief that very few believe in and support. Their product is in shambles, their product name is the butt of jokes, their sales are scraping the rock bottom all because they believe a queer represents their customer base and refuse to believe different. Romans 1: 18-32 NIV, verse 28, God gave them over to depraved minds. We are under Devine Judgement, God has withdrawn his mighty hand of protection and turned us over to the sinful desires of our hearts and to depraved and reprobate minds. We will not come back from this because we are under judgement and God is not inclined to answer our prayers being as we abandoned Him almost sixty years ago. God`s patience is long suffering, but it is not endless.
For what it’s worth, I never went out to buy Bud Light. Buying Budweiser itself was extremely rare. I can’t remember exactly when I have bought Budweiser, but I know I have.
So, by default, I am part of the resistance.
This event and the results should be an exemplar of what not to do taught in every college/university school in the US. It should be studied extensively in any MBA program.
Why? Because this is a watershed event that has not happened before. All big multinational businesses normally can get past stuff like this. Apparently, not now. That’s a friggin teaching moment.
Sad part is that it shouldn’t have been. You don’t piss off your core consumer. You just don’t, but that’s been working for a long time till now.
Do I expect this to be a higher learning teaching moment?
No!
Education is flat out leftist, authoritarian asshats.
Sorry for the lovely Clydesdales… otherwise screw A/B
There are more of us than them.
It’s about time we use the power of our purse to send a message. We can’t let up in any way on any of these product or service providers.
Too bad people aren’t boycotting the entire Anheuser Busch line which is extensive…inbev. People saying they’ll drink Corona or Modelo but these are Anheuser Busch products. If a total boycott would happen that would realkt hurt them. I’ve stopped drinking my favorite, Heineken Light because Anheuser Busch owns it. There are plenty other German beers and Guiness. Come on, people take a complete stand!
A-B is owned by InBev, a large Belgian conglomerate. A good number of the well – known German brands are also owned by InBev. Apparently, Guiness has succumbed to the “woke” crap; I guess I just drank my last stoudt.
I do feel somewhat sorry for the independent single-source Distributors, but they’ve contracted with a major manufacturer & by default are an extension of the A/B brand. However, they should use the power of their distribution reach to influence A/B’s Marketing strategy. Maybe some of A/B’s competitors will flip a few to their own brands.
Obviously, the value of these businesses have been significantly reduced as well, possibly the equivalent of a decade or more in annual sales growth.