(Via Time) Donald Trump is looking to seize on the excitement surrounding Monday night’s first presidential debate with a pair of Snapchat filters that will be available nationwide.
The first ad [pictured left], which will go live at midnight Monday marks debate day with art of exploding fireworks and the marquee “Donald J. Trump vs Crooked Hillary.” According to a source familiar with the buy, it will be live for most of Monday before being replaced during the debate with a surprise filter without a Clinton attack.
The Republican nominee has invested aggressively in digital ads on Facebook, Snapchat, and other platforms—primarily as a fundraising tool. But Trump, who is looking to refocus his message around being a ‘change candidate’ in Monday’s debate, is also looking to capitalize on younger voters’ frustrations with Hillary Clinton’s candidacy. (more)