Apparently the broadcast premier of Megyn Kelly, containing the interview with Donald Trump, was a major flop gathering only 4.7 Million viewers and coming in last place amid 8:00pm broadcast TV watchers.  –Article Here–
This is probably no surprise to those who have followed the slow downward spiral of Fox News, and specifically Megyn Kelly, since the news executives made the business decision to oppose candidate Donald Trump.
It was not an altruistic endeavor when Megyn Kelly walked into Trump Tower last month and requested the interview.
Kelly and Trump had been locked in a battle since August of 2015, a full eight months (<—remember that number).  Her visit was only two days after the public information came out of Fox News poor financial results, and Rupert Murdoch’s severe loss in capital amid all his various enterprises.
One of the Murdoch holdings to take a hit was Harper Collins Books.  Harper Collins is the entity who gave Kelly a massive advance of $10 million for her exclusive book (pictured above left).  Yeah, the virus of failure was headed toward the executives of Harper Collins and they needed something to calm their nerves, toot sweet.

With Fox stock dropping precipitously, and with Harper Collins on the hook for a significant sum, and with Megyn Kelly’s ratings loss in the key demo (25-54), Kelly walked into Trump Tower because she had to, not because she wanted to.   Two days later another public media report showed just how badly Fox News was being beaten by their competitor CNN.

[…]  CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54.  The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001). LINK

Personally, I hadn’t watched Fox News for months because the transparency of the motives behind their broadcasts just became too much, and far too annoying.   The snide and too-cute-by-half schtick from the constant anti-Trump punditry was just, well, ridiculous.   However, I did tune in yesterday and today to a couple of shows just to see what was going on…. to see the tone.
Good grief, Brett Baier is a mess.  Has anyone seen a more depressed look on the face of a anchor/pundit?  It looks like he’s being force fed nails.  There is something toxic appearing on the faces of much of the punditry.
We saw it coming a while ago.  But boy-o-boy, is it visible now.
Trump has won.
Roger Ailes is sick, and probably won’t be around much longer – which portends not good for Megyn Kelly personally.   It wouldn’t surprise me if sympathy wasn’t the key decision factor that tilted Trump toward doing the Kelly interview. Murdoch and his boy’s politics are all over the forced faces of the pundits.
It’s a free-fall, and they probably cannot even see it themselves – because if they could they would never let the viewers notice it – and it is easily transparent.
Ailes Should have known better.