WASHINGTON DC – Newly uncovered Democratic anti-NRA talking points urge anti-gun advocates and politicians to hype high-profile gun incidents like the Florida slaying of Trayvon Martin to win support for new gun control laws.

In talking points likely followed by top Democratic leaders including President Obama after the Sandy Hook Elementary School shootings in December, the anti-gun “guide” urged gun foes to speak out when a shooting “creates a unique climate” to shout down the National Rifle Association.

“The most powerful time to communicate is when concern and emotions are running at their peak,” said the 80-page document titled “Preventing Gun Violence Through Effective Messaging,” and produced by three Democratic firms led by the polling and research outfit Greenberg Quinlan Rosner Research.
The guide was produced in 2012, before the Sandy Hook shootings. According to a report posted on NRA News, it was developed to help anti-gun advocates in Washington State’s effort to control gun purchases, though it clearly has national overtones and uses, especially as groups like Mayors Against Illegal Guns – a Greenberg Quinlan Rosner client — expand their fight for gun control.  (read more)