The natural follow up to President Obama’s new campaign logo is “to  where“?
I would submit that both President Obama and Michelle Obama are telling everyone the intent, but few are listening, really listening.   Remember, if you really want to know what’s the intent of the left, all you have to do is shut up and let them talk.

The vision that we have for this country is the right vision, we all know that. And it’s one that we can work towards together. We’ve been making that progress. We’ve been making progress every minute and we have to keep goin’ and we’re going to need you every step of the way.
– Michelle Obama

Meanwhile in Afghanistan President Obama says the same thing:

[…] Our soldiers, sailors, airmen, Marines, coast guardsmen and civilians in Afghanistan have done their duty. Now, we must summon that same sense of common purpose. We must give our veterans and military families the support they deserve, and the opportunities they have earned. And we must redouble our efforts to build a nation worthy of their sacrifice.
As we emerge from a decade of conflict abroad and economic crisis at home, it is time to renew America. An America where our children live free from fear, and have the skills to claim their dreams. A united America of grit and resilience, where sunlight glistens off soaring new towers in downtown Manhattan, and we build our future as one people, as one nation.
– President Barack Obama

Yikes, “we build our future as one people, as one nation“, in this context that is spoken like an avid radical leftist who envision a “collective society”, a singular defined purpose, etc.   And who will define the agenda and values of that society?   Yep, “they will”.
The fabian socialist and collectivist agenda is always right there, right in your face, defined by the new generations as “progressive”.   But few people are able to see it because they are surrounded by it, and accepting of it….  It is the new normal, the abject diminishment of individual liberty and freedom.